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¶ … American Corporate Mission Statements
The American enterprise in general is the epitome of organization. From developing processes and systems that work within the organization, none of this is possible without a common goal in mind. With a shared objective and combined effort amongst colleagues, the anticipated results are often more successful than imagined. Whereas the apparent goal of a for-profit organization is one of selling products and making profits, the stated goal of the company reaches to care for people, almost sounding like a non-profit statement. The message to stakeholders is one of continuity. Sara Lee is an established organization with a great amount of brand recognition, meaning that consumers are not in need of additional information about the products. Rather, consumers as well as the corporate investors feel the broader vision of the organization. A mission to feed and clothe the world is a great one that could only be taken on by a great force - an established and powerful organization.
A corporate mission is that common objective amongst colleagues that helps to create a focus on results for the organization. It is essential that this mission is communicated between all members of the company, from the top executive officer to the nightly janitor. When people become empowered with being a part of the path to success, their own personal contribution often increases in order to become recognized. As a result, the company as a whole benefits and becomes just that much closer to overall success in the mission.
Just as the individuals within an organization have different qualities, personal goals, and ambitions, different organizations possess different goals and objectives. Whereas a charitable organization may value and work toward eradicating hunger (World Vision, Inc.), a for-profit corporation may value its ability to have the lowest industry prices (Southwest Airlines). As a result, mission statements vary drastically from company to company. Following is an analysis of six different organziations' mission statements to illustrate the vast differences among them.
Company #1: Sara Lee
Type of Organization: Manufacturing
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While the mission sounds wonderful and commendable, there is no game plan laid out to attain this mission. While it appears that the organization has benevolent intentions, an investor would be unable to assess the validity of this statement based on the statements itself. An extension of this mission may be available by other sources, however, which may extend the understanding of the mission.
Company #2: American Red Cross
Type of Organization:…
But the shareholders themselves need to be more aware and more involved in their company's business in order for any meaningful change to sustain itself: Shareholders, the intended beneficiaries of the corporate vehicle, are the ultimate capitalists: avaricious accumulators with little fiscal risk and no legal responsibility for the way in which they pursue their imperative to accumulate. Shareholders, not corporations, show indifference to the needs and values of society. It
Corporate Governance: Philanthropy and Social Responsibility Corporate philanthropy is a form of CSR where a corporation extends monetary or non-monetary support to the community for the sake of improving its welfare and the quality of life. Despite its inherent benefits, corporate philanthropy still remains a subject of debate. This text examines the arguments presented by both sides, and examines how Wal-Mart's philanthropic program has been able to reconcile both views, and
American History Final Exam Stages of the American Empire Starting in the colonial period and continuing up through the Manifest Destiny phase of the American Empire in the 19th Century, the main goal of imperialism was to obtain land for white farmers and slaveholders. This type of expansionism existed long before modern capitalism or the urban, industrial economy, which did not require colonies and territory so much as markets, cheap labor and
Corporate Governance Two different, yet related corporate governance definitions have been presented in this paper (Mallin, 2006: 3). Sometimes they cause confusions and controversy and ultimately affect the implementation of tightening of governance (Windsor, 2009). The 1992 Cadbury Report, which presented the major proposals for tightening governance, described governance as the system through which firms are managed, regulated and supervised (Cadbury, 1992: 15). The fundamental agency idea emphasizes that corporate governance has
Wal-Mart Corporation Mission and Vision Statement Analysis Linking Wal-Mart's Mission and Vision to Their Strategic Goals ands Objectives Assessing the Link Between Wal-Mart's Financial Performance And Its Strategic Goals Wal-Mart Competitive and Marketing Analysis Wal-Mart Marketing Analysis Selecting An Appropriate Strategy (low cost, differentiation or niche) For Maximizing Organization's Return on Shareholders Potential Wal-Mart Merger & Acquisition Strategy Incentive and Reward Strategies for Wal-Mart Employees Evaluating How Current Strategies Define Ethicacy Levels at Wal-Mart Wal-Mart Ratio Analysis Income Statement Analysis,
Corporate communications involves not just the message, but the idea that communications are managed, and are connected to corporate objectives (Cornelissen, 2004). Therefore, when communication possibilities were limited, corporate options were limited, and one did not see communications management perspectives that advocated the type of intimate connection between communications and corporate strategy that one sees in a modern context (Cornelissen, 2004). What this makes clear is that CC is