1000 results for “Product Description”.
As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The Farmery therefore needs to focus on two or three key elements to ensure adequate market penetration.
The first of these is location. Let it not be understated that location, location, location is critical to the success of any retail business. Because food is not normally something that people are willing to travel more than a few miles for, it is important that the Farmery target a neighborhood where there is a high concentration of individuals that fit the target market. There…
Works Cited:
Falk, T. (2012). Detroit turns shipping containers into condos. Smart Planet. Retrieved December 4, 2012 from http://www.smartplanet.com/blog/bulletin/detroit-turns-shipping-containers-into-condos/5900
Food Marketing Institute. (2012). Supermarket facts. Food Marketing Institute. Retrieved December 4, 2012 from http://www.fmi.org/research-resources/supermarket-facts
Greene, B. (2012) the Farmery. Kickstarter.com Retrieved December 4, 2012 from http://www.kickstarter.com/projects/farmery/the-farmery
Imlay, T. (2006). Challenges in today's U.S. supermarket industry. Microsoft. Retrieved December 4, 2012 from http://msdn.microsoft.com/en-us/library/aa479076.aspx
Marketing Strategy
The best marketing strategy will to coordinate efforts with all products that are spin offs of the movie. y creating a joint marketing strategy, all producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as part of the Transformer franchise. Thus, it is important to create a concise and coordinated marketing message. For example, if the movie is targeted towards adults but other products are targeted towards grade school kids, the marketing strategies will work against each other. Instead, the franchise as a whole needs to market the entire image towards a particular, targeted market. In this case it will be towards those individuals who grew up with, and are therefore familiar with, the Transformers. Namely, males between the ages of twenty-five and forty. This is also one the…
Bibliography
Holt, Mark, Mark Walker. (2003): Games that Sell! New York: Wordware Publishing, Inc.
Peuter, Greig, Nick Dyer-Withford. (2003): Digital Play: The Interaction of Technology, Culture, and Marketing. Sydney: McGill-Queens University Press.
Production Description
The product is a line of bake-at-home doughnuts. The name of the product is YoNuts, meaning "Your Doughnuts", because this might be the first time that a company has marketed doughnuts that you can make at home yourself. The logic of the product is simple. First, everybody loves doughnuts. We can have fun with this, having a tagline like "Not just for cops anymore" or something like that, but the reality is that doughnuts are one of the most popular snack foods in America, the retail doughnut industry worth around $13 billion annually (IBIS World, 2014). This includes both shops and doughnuts sold in grocery stores as well. IBIS estimates that the overall doughnut market has nearly 9000 competitors, ranging from small hipster doughnut shops like the trendy Voodoo Donut in Portland to giant chains like Krispy Kreme, Dunkin Donuts and Tim Horton's. The packaged doughnut market is…
Unlike most television series which wait until the entire series is filmed and aired before they release it on DVD, Glee has already released its first season on DVD, despite the fact that they have not yet completed filming the second season. This strategy supports increased sales volumes due to the following reasons:
It allows the Glee fans to immediately purchase the DVD and view any episode they missed or simply review the series or the episodes they liked
It allows the Glee fans to begin collecting the series on DVD, which also supports the popularity of the show.
Another reason as to why it is estimated that the sales of the Glee DVDs would register high volumes is pegged to the soundtracks used in the filming of the series, namely the songs the students in the glee club sing. These are popular songs, listened and appreciated all over the…
Reference:
Longam Dictionary of Contemporary English, Online Version, http://www.ldoceonline.com / last accessed on May 13, 2011
On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.
Marketing Mix of iMac
Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are
Product
Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.
Price
Price is the thing on which the consumers emphasize a lot. The buying power…
References
Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications
Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications
Baker, J (2007), the Marketing Book, Curtin University of Technology Publications
Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications
Products and Services for Internet Cafe
This is a paper that outlines a business plan for setting up an internet cafe, describing the industrial trend of the products and services available for the cafe. It uses 5 sources in MLA format.
PRODUCTS AND SERVICES DESCRIPTION
usiness Nature
The following is a business plan for an Internet Cafe -- AC Cafe. Unlike ordinary computer business, the genre of this business will belong to the entertainment industry. The products and services include Internet access for browsing, computer games, chatting, office work and beverage services. Instead of merely providing Internet Cafe services, the business will differentiate itself from competitors by providing a cafe atmosphere like those of a hip joint while providing Internet services. Hence, food stuff would be provided on the one side of the cafe while on the other side, computers will be placed in triangular tables to compensate for physical…
Bibliography:
1. Khalil Abdullah / Staff Writer of The Dallas Morning News, Friday's, Dave & Buster's plan international growth., The Dallas Morning News, 02-18-1998, pp 2D.
2. "Hard Rock Cafe International Releases Mid-Year Financial Results; Sales Up 5% and Operating Profits Up 18%." PR Newswire Issue: Sept 8, 2000
3. Corinne Simon, Cafe offers UF students gateway to computers., University Wire, 09-08-1998
4. Hard Rock Cafe International Teams Up With Liquid PR Newswire March 14, 2001
The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.
Conclusion
Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…
Works Cited
Avon brands. (2009). Avon. Website. Retrieved August 15, 2009 at http://www.avoncompany.com/brands/color.html
Avon China. (2009). Avon Website. Retrieved August 15, 2009 at http://www.avon.com.cn/PRSuite/home_page.page
Avon product history. (2009). essortment. Retrieved August 15, 2009 at http://www.essortment.com/all/avonproductshi_risn.htm
Changing Chinese buying habits. (2008, February 20). Export News. Retrieved August 15, 2009
MAKETING
Discuss product service terms current target market demographics U.S. Census Data. 2.Determine product service declining popularity. Be include information social, demographic, ethnic markets; economic technological factors; political legal factors; competitive factors.
Product description
The market for bottled water in the U.S. has been experiencing a steady decline in growth as a result of huge awareness campaigns that are conducted to curb consumer demand. This is in contrast to other parts of the world where the popularity of bottled water is continuing to increase by 6.7% each year which is reported by the Beverage Marketing Corporation (2008)
as the smallest increase experienced in the last 10 years. The U.S. used to be the largest consumer of bottled water but in the latest years, there has been a shift towards preference of tap water rather than bottled water Institute, 2012()
The Beverage Marketing Corporation (2008)
states that 54 per cent of…
References
Beverage Marketing Corporation. (2008). The 2007 Stats. New York, NY: Beverage Marketing Corporation.
Central Intelligence Agency. (2012). World Factbook: India Retrieved October 3rd, 2012, from https://www.cia.gov/library/publications/the-world-factbook/geos//in.html
Ferrell, O.C., & Hartline, M. (2010). Marketing Strategy. Mason, OH: Cengage Learning.
Institute, W. (2012). Bottled Water Demand May Be Declining Retrieved October 3rd, 2012, from http://www.worldwatch.org/node/5878
DC Marketing
Marketing Overview for DC/DC Converter
Product Description
The product being marketed is a DC/DC converter built to receive an input of twenty volts (20V) and produce an output of twenty-four volts (24V). This could be used in many applications; any device or equipment setup where a specific component or element requires 24V to operate but the battery source produces a fixed output of 20V would require a converter such as the product being offered.
Customer Description and Market Size
The precise type of customer depends on the scale of the switch converter, and it would be possible to develop two or more products with different physical sizes and efficiency levels; smaller switch converters are utilized as integrated components of many electrical device -- i.e. they would be built into the device by the manufacturer and never directly seen or utilized by end consumers, like converters in computers, cell…
References
DigiKey. (2012). DC/DC Converters. Accessed 22 April 2012. http://search.digikey.com/us/en/cat/power-supplies-board-mount/dc-dc-converters/4325599?k=dc%20dc%20converterss
Appliance Marketing Plan
Worksheet
Product & Mission Statement
Product Description: MicroGrill is a modern microwave oven using convection with the availability of a grill.
Given Mission Statement: We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.
Feature (Example): Compact and sleek design
How this supports the mission statement: Making the appliance much easier to store and use in a wider variety of kitchens, both large and small.
Feature: Multi-faceted capabilities
How this supports the mission statement: This empowers the consumer to be able to use a single unit for a wider variety of purposes. The consumer has to buy less appliances by enjoying the multifunctional design of the product.
Feature: Innovative technology
How this supports the mission statement: The increased speed of cooking with a convection oven helps save consumers time, allowing them to enjoy more of their days while taking advantage…
New Product: Debut to Target Market
Developing and refining a new product is an exciting time, particularly one that fulfills a clear and present need of consumers all over the world. Introducing a new product to the world is even more exciting, especially if that product has done well with test markets. Introducing a new product to existing and new markets requires strategy and motivation in order to get the product into the hands of the people who are going to use it, love it and tell their friends. The key to doing this successfully is to truly understand your product and to promote it to the target markets using proven strategies for both sales and marketing.
Product Description
This product was born out of the fact that the world of business, sports and entertainment has evolved at a rapid pace and continues to each day, and for the average…
product is a software application that gathers information from consumers via credit and debit card purchases. This information is then used to predict future purchases. This application is basically an extension of the buyer predictive software that is used by many online retailers already, except that is uses a broader purchasing pattern, giving more data points when compared with current applications on the market. Where Amazon might use past Amazon purchases to predict future purchases, this software would use all debit and credit purchases, thereby improving its predictive power.
This application is useful for retail marketers. These marketers will benefit from the app's predictive power, as it will help them to better target customers. The software, therefore, increases the efficiency of advertising as measured by return on investment. This benefit is superior to existing similar applications on the market because there are more data points, from multiple vendors. This provides…
References
Bradbury, D. & Anderson, T. (2013). Big data and marketing: An inevitable partnership. The Guardian Retrieved November 25, 2013 from http://www.theguardian.com/technology/2013/oct/16/big-data-and-marketing-an-inevitable-partnership eMarketer. (2013). U.S. total media ad spending inches up, pushed by digital. eMarketer. Retrieved November 25, 2013 from http://www.emarketer.com/Article/U.S.-Total-Media-Ad-Spend-Inches-Up-Pushed-by-Digital/1010154
Pearson, S. (2009). Taking account of privacy when designing cloud computing services. Labs HP . Retrieved November 1, 2013 from http://www.gtsi.com/files/6713/6355/4960/HP_Lab.pdf
Read, M. & Arabee, Z. (2011). Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds. Symposium on Information & Computer Sciences. Retrieved November 1, 2013 from http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf
Spiegel, Y. (2013). Commercial software, adware and consumer privacy. Tel Aviv University. Retrieved November 1, 2013 from http://y2007.recanati.tau.ac.il/~spiegel/papers/adware.pdf
product of fireproof and soundproof paint. The product protects against oxygen reaching burnable a material so it would protect a home against fire. In addition, and what separates our product apart from the competition, is that our paint has the ability to proof a house against outside sound pollution. The majority of our product will be sold in home improvement stores throughout the nation. In addition, our company will maintain an online presence which will allow customers to buy directly from the paint source.
Our unique paint product will work as a fire retardant by having the chemical compound aluminum hydroxide. When heated, this compound forms aluminum oxide and releases water in the process. This chemical reaction absorbs heat while cooling the surface and releasing water on the fire. What is completely new is that our paint will also possess soundproofing ability. It will work by attenuating airborne sound waves…
Sources:
Ahmad, I., Russel, J., and Abou-Zeid, A. 2006. Information technology and integration in the construction industry. Construction Management and Economics. 13(2).
Brock, T. 1965. Communicator-recipient similarity and decision change. Journal of Personality and Social Psychology. 1(6): 650-4.
Ghosal, S. 2011. Paint prices soar on higher input costs. The Economic Times.
Marketing
Coffee Cups
here are 2855 locations in NYC alone that sell you coffee cups. o list all these stores -- sometimes duplicated -- would take a volume alone. he following is therefore a summary of some key places that sell coffee cups -- otherwise called mugs, the general price of these (usually ceramic) coffee cups; the details of these coffee cups; and descriptions of outstanding logos and/or designs.
As the Huff Post New York (2012) remarks: "Coffee cups in New York are as varied as the Big Apple" (http://www.huffingtonpost.com/2009/07/13/coffee-cups-in-new-york-a_n_230644.html). For the first three decades it was the iconic polystyrene or paper Greek-themed "Happy to Serve" coffee cup that has now been converted into ceramic. In the mid-1990s, the environmentally friendly Starbucks-style cup rushed into style usually accompanied with sipping lids and cardboard sleeves. All of these are free; you paid for the drink of course. You find these cups…
TSA screener at JFK 'hurled hot coffee at American Airlines pilot who told her to stop swearing' Mail online. dailymail.co.uk http://www.dailymail.co.uk/news/article-2124997/TSA-screener-JFK-hurled-hot-coffee-American-Airlines-pilot-told-stop-swearing.html
Nyc Coffee Cups
In summary, this exercise showed that quality management is much more integrative and synchronized in nature. Quality cannot be dictated into an organization; it must become part of its culture, and it is apparent from this balsa wood glider that the organization producing them is lackadaisical in their commitment to the principles mentioned in this analysis.
eferences
Foster, ST & Gallup, L 2002, 'On functional differences and quality understanding', Benchmarking: An International Journal, vol. 9, no. 1, pp. 86 -- 102
Galbreath, J & ogers, T 1999, 'Customer relationship leadership: a leadership and motivation model for the twenty-first century business', The TQM Magazine, vol. 11, no. 3, pp. 161 -- 71
Kraines, GA 2001, 'Are you L.E.A.D.ing your troops?', Strategy & Leadership, vol. 29, no. 2, pp. 29 -- 33.
Kruger, V 2001, 'Main school of TQM: "the big five," The TQM Magazine, vol. 13, no. 3, pp. 146 --…
References
Foster, ST & Gallup, L 2002, 'On functional differences and quality understanding', Benchmarking: An International Journal, vol. 9, no. 1, pp. 86 -- 102
Galbreath, J & Rogers, T 1999, 'Customer relationship leadership: a leadership and motivation model for the twenty-first century business', The TQM Magazine, vol. 11, no. 3, pp. 161 -- 71
Kraines, GA 2001, 'Are you L.E.A.D.ing your troops?', Strategy & Leadership, vol. 29, no. 2, pp. 29 -- 33.
Kruger, V 2001, 'Main school of TQM: "the big five," The TQM Magazine, vol. 13, no. 3, pp. 146 -- 55.
Which means that there is a greater adrenaline rush for product users?
ompetition:
The main difference between ocaine and other competitors is product placement; it has done a wonderful job of providing an underground advertising campaign that has caused even more people to become interested in it. Its current strategy of providing limited supplies has also helped to create greater hype for the product as it is only accessible through Peer to Peer websites such as Ebay and their primary sales website. Another strong factor in its favor is its increased dosage of caffeine. With 280 mg of caffeine per 8.5 ounce bottle, it easily outclasses the majority of competitors on the market. However, this high dosage may in fact work against the company in the future, as numerous doctors have come to the fore to attest to the health risks of drinking such much caffeine in one sitting.
What…
Cocaine. (2007, January 18). Retrieved January 21, 2007, from http://www.drinkcocaine.com/
SOWRY, M. (2006, September 18). The Ultimate Energy Drink: Cocaine? Retrieved
January 21, 2007, at http://abcnews.go.com/Health/story?id=2459718&page=1
Fresh Direct
Product planning
FreshDirect: A unique opportunity
Consumers today are busy -- often so busy they do not have time to shop. Grocery shopping is time-consuming, especially after work. Getting to the store, parking, navigating the aisles (especially with small children) and checking out -- not most consumers' idea of a fun evening. FreshDirect offers a great solution: online shopping. With a few clicks of a mouse, and for a small fee, the chore of grocery shopping is accomplished with great ease for the consumer. There is no need to even carry heavy shopping bags to the car.
Consumers are health-conscious and want to improve the quality of their lives by cooking at home more and eating out less. However, it is easy to grab takeout rather than grocery shop because of the pressures surrounding the chore of shopping. FreshDirect ensures that healthy foods are waiting on the customer's…
Reference
FreshDirect. (2012). Official Website. Retrieved: http://www.freshdirect.com
We provide a description and screen-shots of each program, so you can get an idea of what it does before installing (www.theopencd.org)."
The site works to make installation and uninstalling an easy clean process so that users do not have to worry about doing any damage to their computer in the process.
The site allows users to download the programs, use them as they are, or tweak them for improvement and credit the previous sources while distributing the new improved version.
According to the site there is no charge for use of the software programs found there however, users are able to charge others if they choose to sell the improved version that they come up with.
There is a staggering number of OSS projects out there. A typical source (Freshmeat) lists over 30.000 projects. There are also a vast number of Shareware and Freeware programs available that can be…
References
Open CD (Accessed 06-28-07) www.theopencd.org
Open source (accessed 6-28-07)
Negotiation
Recently I began a negotiation with respect to buying some tickets on Craigslist -- sorry, I don't have one relating to work right now. The parties were myself and the seller. The goal was for me to get two tickets at the lowest possible price. I did not need to attend the sporting event; it was entirely optional, so that was one of the interests that I had. I also needed to contain the cost because I do not have the means to just pay any price. The seller's interest was to extract value from a perishable good. The seller has tickets for which money has been paid, and it was the desire of the seller to sell those tickets for more than was paid. There was a relatively limited supply of these tickets on Craigslist, but there was enough to create at least a somewhat competitive market.
I…
Product Development Process
For a new product to be successful in the market one need to ensure that they have undergone the product development process. This will allow them to go through a series of stages that begin with ideation and ending with the introduction of the product in the market. These stages are aimed at understanding the consumers, markets, and competitors in order to ensure that the product will deliver superior value to the intended customers. The product development process is a cycle through which one should take their idea in order to convert it into a viable good or service. In our case, the idea of a new electronic product should also undergo the 8 steps of the product development process. These steps are idea generation, idea screening, concept development, and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization (Gopalakrishnan, Libby, Samuels, & Swenson,…
Competitor Product's Market
A short history of the organization and a description of their product
Hostess Brands, Inc. is a company set up in 1930 under the name Interstate Bakeries that later changed to Hostess Brands Inc. In November 2009. The company is located in the United States with its headquarters in Irving Texas. It has an operation centre in Kansas City, Missouri. The company works as a distributor and wholesale baker of snacks in the United States. It owns many brands such as Nature's Pride, Wonder Bread, Bakers Inn, Drake's and Dolly Madison. The company makes and sells cakes, loaves, snacks and rolls under different bakery brands (Smith, 2012).
These brands also make blue berry muffins, cheese Danishes, food cake donuts, honey buns and bear claws among others. Hostess gets revenue through selling of baked goods to mass marketers, supermarkets and stores in the U.S. The privately held bread…
References
Blythe, J., & Zimmerman, A.S. (2005). Business-to-business marketing management: A global perspective. London: Thomson Learning.
McEachern, W.A. (2012). Microeconomics: A contemporary introduction. Mason, OH: South-Western Cengage Learning.
Smith, A.F. (2012). Fast food and junk food: An encyclopedia of what we love to eat. Santa Barbara, Calif: Greenwood.
Welch, P.J., & Welch, G.F. (2009). Economics: Theory and practice. Hoboken, N.J: Wiley.
Business Plan
Description of the Business
The business is a gourmet candy shop. The shop will sell gourmet candy that has been sourced from all over the world. The shop will operate with one storefront location, and there will be an Internet/mail order component as well.
The rationale for the business is simply. There is a growing trend towards hedonistic approaches to dining. We have seen in the past few years the rise of the bacon fetish, high end craft beer and coffee, cupcakes, the move of fine dining to the mass market and a full embrace by Americans of better quality indulgent goods. Much of this trend can be credited to the aging of the population, as people seek to maximize pleasure. They have the financial means to treat themselves, and seek to balance this hedonism with a desire to be healthy. The intersection of these ideals is where…
References
Bailey, E. (2013). Pros and cons of incorporation. Suite101.com. Retrieved November 14, 2013 from http://suite101.com/a/pros-and-cons-of-incorporation-a42401
FASB. (2013). International convergence of accounting standards. Financial Accounting Standards Board. Retrieved November 14, 2013 from http://www.fasb.org/jsp/FASB/Page/SectionPage&cid=1176156245663
IRS.gov. (2013). Publication 946. Internal Revenue Service. Retrieved November 14, 2013 from http://www.irs.gov/publications/p946/ar02.html#en_US_2012_publink1000270861
NCA. (2013). Profile of the U.S. candy industry. National Confectioners' Association. Retrieved November 14, 2013 from http://www.candyusa.com/content.cfm?ItemNumber=1607
Ethics, Gross National Products
Ethics
Gross National Product
Tariff barriers
Ethics
Ethics is a branch of Philosophy and deals with the basics questions about right and wrong, virtue and vice, as well as good or bad nature of things human beings do in their daily lives. Thus, ethics is essentially related to the moral aspect of things. A thing, act, or idea of practice might be legally correct but may not be morally sound in given conditions. For instance, the pursuit of profit by firms is legally correct but ignorance to the well being of society in which that firm operates is morally incorrect. Essentials of ethics: The essential elements of ethics are related to the character of actions being taken by the human beings. The topic essentially deals with the behavior and its outcomes with respect to the impact created on fellow human beings and society as a collective…
Stimpert, J.L., & Duhaime, I.M. (1997). SEEING THE BIG PICTURE: THE INFLUENCE OF INDUSTRY, DIVERSIFICATION, AND Business STRATEGY ON PERFORMANCE. Academy of Management Journal, 40(3), 560-583.
Taylor, A., Chaloupka, F.J., Guindon, E., & Corbett, M. (2000). The impact of trade liberalization on tobacco consumption. Tobacco control in developing countries, 343-64.
Yue, C., Beghin, J., & Jensen, H.H. (2006). Tariff equivalent of technical barriers to trade with imperfect substitution and trade costs. American Journal of Agricultural Economics, 88(4), 947-960.
Exporting Products
For over 30 years, Al Merik Surfboard Company has been referred by many as a world leader in the production of surfboards .the Company has been producing more world champions' board than anyone in history. Products from Al Merik Surfboard Company are known all over the world and they have been quite marketable abroad. Despite the presence in the world, AL Merik Surfboard Company has never ventured into exporting its surfboards to Japan. The paper is a proposal on the basic idea to the Vice president of Al Merik Surfboard Company on how their surfboards can be marketed internationally.
Before embarking on the introduction of a product that is fairly new to market, it is mandatory to carry out market research on the particular new market. There are therefore various important factors that have to be considered when looking at Japan as a potential market for surfboards abroad.…
References
Discover logistics.(2008). Logistics in Japan. Retrieved October 11,2013 from http://www.dhl-discoverlogistics.com/cms/en/course/trends/asia/japan.jsp
Weinberg, C. (2013). Japan's 'demographics of doom' trump market-stimulating tricks. Retrieved October 11, 2013 from http://www.theglobeandmail.com/report-on-business/economy/economy-lab/japans-demographics-of-doom-trump-market-stimulating-tricks/article12092365/
Tanaka, H,.(2013). Revitalizing Japan's politics and economy the key to Japanese foreign policy and regional stability. Retrieved October 11, 2013 from http://www.eastasiaforum.org/2013/04/05/revitalizing-japans-politics-and-economy-the-key-to-japanese-foreign-policy-and-regional-stability/
Rizzo, P.(2010).U.S.A surfboard makers thrive in choppy waters. Retrieved October 11,2013 from http://www.nbcnews.com/id/38472495/ns/business-us_business/t/us-surfboard-makers-thrive-choppy-waters/#.Ulhk7MuLrFw
As with many pharmaceutical products manufacturers, the extent of supply chain and quality performance has a direct effect on distribution, profitability and services performance as well (tevenson, 2012).
Beginning with supply chain management, J&J has an intensively level of supplier audits they expect each supplier to pass and also randomly be able to manage as they provide materials, components and subassemblies to the company (Wechsler, 2011). upplier audits form the interlinking process to Quality Management, another strategic operations management initiative in the comp[any as well. J&J also uses these supplier audits to ensure alignment to the Collaborative, Planning, Forecasting & Replenishment (CPFR) processes which are critical to their success in anticipating global demand for products by business unit (Weill, Ross, 2005). upply chain management is the unifying operations management strategy that keeping the entire value chain and quality levels of J&J aligned to corporate objectives and standards (Weill, Ross, 2005)…
Sources: (Connolly, 2007) (Hook, 2010) (SAP Practice on Life Sciences Supply Chains) (J&J Investor Relations, 2012)
Conclusion
J&J has a strong focus on operations management strategies, techniques and frameworks as the company is heavily reliant on them to continually meet federal and international compliance requirements for their products (Wechsler, 2011). The focus on supply chain integration to quality management is critical for any business' supply chain to execute the many processes and transactions necessary to grow a business (Stevenson, 2012). For J&J the highly regulated nature of the product quality levels for their products make the integration of these two areas essential for their continued profitability and growth.
Appendix
Christine Connolly. (2007). Sensor trends in processing and packaging of foods and pharmaceuticals. Sensor Review, 27(2), 103.
ith a small number of companies competing for a market that in many cases (North America, for example) is subject to slow growth, the competition can be characterized as intense. Thus, Coca-Cola's marketing message must also take into account the moves that its competitors are making. Coca-Cola not only must respond to shifts in the competitive environment but as industry leader must protect its position by making proactive moves to establish competitive shifts, forcing the competition to respond.
Target Markets
The Coca-Cola Company, with its broad product range and ubiquitous market presence broadly targets the entire world. Coca-Cola has only loose differentiation in its target markets because of this. hile the company literally believes it should sell to every single consumer, some segments are more attractive than others. The soft drink business in most markets is subject to fairly strong brand loyalty. Therefore, the company often targets its marketing efforts…
Works Cited:
Coca-Cola 2008 Form 10-K. Retrieved June 18, 2009 from http://www.thecoca-colacompany.com/investors/pdfs/form_10K_2008.pdf
Coca-Cola 2008 Annual Review. Retrieved June 18, 2009 from http://www.thecoca-colacompany.com/investors/pdfs/2008_annual_review/2008_annual_review.pdf
MSN Moneycentral. Retrieved June 18, 2009 from http://moneycentral.msn.com/detail/stock_quote?Symbol=ko&getquote=Get+Quote
Coca-Cola website. Retrieved June 18, 2009 from http://heritage.coca-cola.com/
Both are equally important. For the first, we will have company specialists describing the software development tools we used, as well as the mechanisms that are included in the development of a new module or product within the suite.
On the other hand, presenting and implementing the organizational culture of the company is equally important. Besides promoting this in day-to-day operational activities, we will also have, from time to time, people from the company upper management visiting Bucharest and presenting the mechanisms and values that the company uses.
Potential competition
The labor market for software developers in Romania is one where the competition is quite challenging, especially since it comes both from internal and external forces. Internally, we are dealing with small to medium software developing companies, generally operating for larger companies abroad or working with a bigger international client. These are generally companies that have 30-50 employees and who…
Google
Introduction and Description of the Company
Organizational Structure
Industry Analysis
Value Proposition
Financial Performance
Figure 1.1 Revenue and Net Income Growth
TOS Strategies
BCG Matrix
Leadership
Alliances
Measures
Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the opportunity to pursue most of its opportunities. The most recommended opportunity to pursue is to take the Android operating system and apply it to the PC industry. It is also recommended that Google addresses the threats that it faces in the political environment, both domestically and in China. It can do this by using its financial clout but also it will need to develop new capabilities in order…
Works Cited:
Alexa.com (2012). Top sites. Alexa.com. Retrieved November 26, 2012 from http://www.alexa.com/topsites
Google Form 10-K for the year ended 2011. Retrieved November 26, 2012 from http://www.sec.gov/Archives/edgar/data/1288776/000119312512025336/d260164d10k.htm
Google.com (2012). About Google. Google. Retrieved November 26, 2012 from http://www.google.com/about/
Lee, M. (2012). Google gets some rare good news in China. Business Week. Retrieved November 26, 2012 from http://www.businessweek.com/articles/2012-08-30/google-gets-some-rare-good-news-in-china
Ad Description:
The color ad chosen from People Magazine advertises Thai Airways Southeast Asia Silk Express, the "fastest service from New York to Bangkok." The headline reads, "Less time flying, More time exploring Asia." What catches the attention is the very strange, actually laughable, juxtaposition between the photograph of the ancient spires of what appears to be the Grand Palace on the left frame and an attractive Caucasian woman with her palms pressed together in Asian form and a gold headdress on the right. Whether or not the marketing department wanted this to appear straight or humorous, it draws the viewer. There is very little white space, with the photographs and copy covering most of the page. The signature THAI: Smooth as silk, runs at the end of the page.
TARGET AUDIENCE:
The 30-year-old People magazine claims 9.8 readers for every issue printed. Circulation is over 3,600,000, and readership is…
A region into which Finnish organizations have expended is given by Californian Silicon Valley, the greatest technological hub on the globe. "During the past decades Finland has developed from an agricultural nation into one of the most technologically advanced societies. During the 1990s, Finland devoted many resources to technology education and research, while companies like Nokia were growing. Among the results are the innovative Finnish high tech companies now operating in the United States" (Embassy of Finland at Washington).
Nokia is probably the most relevant example of Finnish success in the field of Information Technology. The company was established in 1865 with the specified aim of manufacturing and exporting paper. It was located in a small community and, due to its necessity for large numbers of employees, it soon attracted more individuals and set the basis of small town. Throughout the following century, intense focus was being placed on the…
Bibliography:
2009, The World Factbook, Central Intelligence Agency, https://www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.html last accessed on July 20, 2009 -- this website is a highly valuable source revealing objective information on various economic, political, geographic and demographic features. In the recent past, the website has been subjected to changes to modernize it, but a shortage has materialized in the elimination of the data for the global average, meaning then that the information retrieved cannot be compared to international averages, only to specific countries.
2009, About Finland, Finland Embassy at Washington, http://www.finland.org/public/default.aspx?nodeid=35862&contentlan=2&culture=en-U.S . last accessed on July 20, 2009 -- the purpose of this website is a multifold one, including desires such as a familiarization of the Americans with the features of Finland and its population or the offering of assistance to Finnish individuals currently on U.S. territory. From a research point-of-view, the benefit is that the governmental portal will reveal reliable information, but it might tend to focus more of successes and not address failures or criticism.
Finland Facts, Visit Finland, http://www.visitfinland.com/w5/index.nsf/ (pages)/Finland_Facts last accessed on July 20, 2009 -- This website represents a collection of articles focused on presenting the northern European country from a touristy stand point. Its benefit is that it reveals objective and useful facts in such a writing style that it attracts visitors by creating an extremely favorable image of the country.
Nokia History, Connect Mobiles, http://www.connectmobiles.com/nokia_history.htm last accessed on July 20, 2009 -- the website is generically designed for the IT passionate and has the primary feature of representing a centralized data base on vast and various information from the IT field. The website does not belong to Nokia or any other company, meaning as such that the benefit is that of information from tertiary sources.
marketing of a Singaporean product: by carrying out a secondary search about the company that manufactures the product or provides the service, a review of the marketing of that product is presented. The paper covers the following areas: Introduction, in which the dissertation if briefly introduced, the product or service is also introduced, and the objectives that are intended to be achieved in the paper are highlighted; Literature review, in which a review of the literature available on the company and its products/services are discussed. Next, the main body of the paper covers the following marketing aspects of the company: Company background; The marketing of its products/services; Segmentation of its markets; The Target Customers; The Product/Service Offering; The Marketing Strategies of the Company; The Marketing Program of the Company; The Strengths of its Marketing; The Weaknesses of its Marketing; Recommendations; Conclusions.
Introduction
The purpose of this paper is to analyze…
Bibliography
Harvard Business Review (2002), Harvard Business Review on Marketing, Harvard University Press.
Hiam, A. (2000), Marketing kit for dummies, For Dummies Press.
Kotler, P. (1999), A Framework for Marketing Management, Pearson Education.
Kotler, P. (2000), Kotler on marketing: how to create, win and dominate markets, Free Press.
The raw materials needed as ingredients for detergents require extraction from natural resources, and extraction costs increase as the amounts needed rise. This means that it costs more to use more materials and thus produce more detergent, making materials a variable cost. The factory where the ingredients are mixed into detergent, however, would cost roughly the same to build whether the plan was to produce 100 or 10,000 units per day -- as this cost does not increase as production increases, it is a fixed manufacturing cost. Energy is semi-variable, in that it would require a significant amount of energy for the factory to operate at all, even if it was only producing one box of detergent a day. At the same time, the factory would certainly use less energy producing 100 boxes than it would producing 10,000.
The total cost of producing laundry detergent takes all of these costs…
If the household possess a storage rooms, FI tags will help locate the olive oil among other supplies or the location of a certain spice. This is something that increases efficiency when cooking, thus reducing overall time-associated costs.
Logistics
Logistics is closely tied with the supply management issues previously described. Logistics cost decreases within the household because, due to a better supply management guaranteed by FID usage, the individuals in the household will need to make less trips to the hypermarket in order to ensure that supply are at the same level. The coordinated centralization of supply data and information, guaranteed by FID, also ensure lower logistics costs.
Transportation and access
In terms of transportation and access, the FI system will ensure a higher level of security for the household and a lower risk of burglary incidence at a lower cost. Indeed, the alternative solution would have been for the…
References
United States Patent 20060054691 (2006). On the Internet at http://www.freepatentsonline.com/20060054691.html.Last retrieved on August 18, 2007
Forcinio, Halle. (January 2006). The Business Value of RFID. Microsoft.
Anonymous. (May 2006). RFID Basics Updated. Monarch Products and Services
RFID Project Group (June 2007). RFID White Paper Technology, Systems, and Applications. BITKOM
production of food products has changed dramatically over the past several years. Technological changes in machinery, increased use of better and more expedient forms of transportation, and improved fertilizers have all contributed to a more efficient food production process. This more efficient process, however, has not come with some requisite problems.
The existing system of delivering food products in the United States is a major contributor to the world's global warming problem. The largest contributor to global warming is the use of fossil fuels. One study released in 2000 estimated that nearly ten percent of all the energy used in the United States was consumed by the food industry. (Heller, 2000).
This large use of fossil fuels is generated throughout the food production and delivering industry. A large measure of this use is through the extensive reliance upon artificial fertilizers and pesticides. Although the use of these products results in…
References
Center for Disease Control. (2003). Diabetes Public Health Resource. Retrieved December 4, 2010, from Centers for Disease Control and Prevention: http://www.cdc.gov/diabetes/pubs/figuretext.htm#fig1
Eckholm, E. (2010, August 11). Farmers Lean to Truce on Animals' Close Quarters. The New York Times .
Eisnitz, G.A. (2006). Slaugherhouse: The Shocking Story of Greed, Neglect, and Inhuman Treatment Inside the U.S. Meat Industry. Prometheus Books.
Fossil Fuels. (n.d.). Retrieved December 3, 2010, from U.S. Department of Energy: http://www.energy.gov/energysources/fossilfuels.htm
The overall economy is growing slowly, and those within our target market have not experienced the steep decline in employment that other demographics have suffered. Income levels in our target demographic have changed little as the result of the recession, so there is little cause for concern about the economic macroenvironment when launching this product. Golf continues to be a popular sport, despite flatlining interest in the United States (Nohcud, 2008). There is strong growth in golf overseas, in Asia in particular, and this provides encouragement for the long-term growth prospects of the Tracker.
One marketing issue that needs to be researched is with respect to the culture of golf, in particular the target market of the Tracker. This is important because the tone of the advertising message will be in part dictated by the culture of our golfing target market -- it could be jocular or it could be…
Works Cited:
Nohcud, S. (2007). Why golf's popularity has mushroomed. iSnare. Retrieved February 3, 2011 from http://www.isnare.com/?aid=186590&ca=Sports
e sure to include a description of all four basic financial statements.
The Home Depot provides four basic financial statements:
1) CONSOLIDATED STATEMENT of EARNINGS (indicates how revenue is transformed into net income to show if the company made or lost money during the period being reported)
2) CONSOLIDATED ALANCE SHEET (a summary of the value of all assets, liabilities and ownership equity on a specific date)
3) CONSOLIDATED STATEMENT of STOCKHOLDERS' EQUITY and COMPREHENSIVE INCOME (summarize the changes in the components of stockholders' equity for a period of time)
4) CONSOLIDATED STATEMENT of CASH FLOWS (shows a company's incoming and outgoing money (sources and uses of cash) during a time period)
The only footnote explains that Fiscal years ended January 28, 2007, January 29, 2006 and January 30, 2005 include 52 weeks. However, there is a summary of significant accounting policies included as a supplement that includes: usiness, Consolidation…
Bibliography
Home Depot 2006 Annual Report. http://ir.homedepot.com/downloads/HD_2006_AR.pdf
Internet site, Mission, Description iordan Manufacturing Virtual Organizations. Also incorporating mimimum: -existing sales marketing systems. -H systems.operations logistics iordan Manufacturing.
iordan Manufacturing
iordan Manufacturing is an important player in the plastics material industry. As subsidiary of the parent company iordan Manufacturing Industries, iordan Manufacturing employs an estimated 550 individuals. iordan Manufacturing generates an estimated $46 million in annual revenues, and the larger group, iordan Manufacturing Industries generates an estimated $1 billion in annual revenues, and is one of the Fortune 1000 enterprises.
iordan Manufacturing aims to attain and maintain a strong leadership position within the industry and would do so through the satisfaction of the customers' needs and wants. Emphasis in this endeavor would be placed on innovation and technologic development. This commitment is assumed by the company through their mission, as follows:
"The mission of iordan Manufacturing is to ensure that it remains an industry leader in the plastic…
References:
Ball, J., Beckwith, K., Buckley, E., Haniszewski, B., Riordan Manufacturing business systems analysis and recommendations, The University of Phoenix, http://www.kellybeckwith.com/Papers/BusinessAnalysis.doc last accessed on July 18, 2011
Tavangaran, A., Information on Riordan Manufacturing, eHow, http://www.ehow.com/about_5729395_information-riordan-manufacturing.html last accessed on July 18, 2011
Riordan Manufacturing, http://riordan-manufacturing.com / last accessed on July 18, 2011
The iPad is also differentiated with the screen technology, internal memory size and support for expanded Application Programmer Interface (API) calls so developers can create applications for it quickly. This has led to many news organizations creating iPad-specific applications to further promote their content, and also has led to many universities creating entire courses delivered on the iPad.
From a promotion standpoint, Apple excels at event marketing and the ability to manage multichannel marketing programs. The launch was coordinated across all Apple retail locations, which is how the company uses promotions and distribution to its advantage. Apple concentrates on promotions to drive traffic into their stores, in effect uniting these two areas of the marketing mix. Promotion is also heavily influenced by Steve Jobs, who heavily promote the iPad during the launch event in San Francisco. The iPad's promotional strategies also led to Apple creating entire segments of their stores…
On the other hand, when understood as subsidiary of parent company Jarden Corporation, its scope is that of supporting Jarden in reaching its own financial, marketing and business objectives by strengthening the company's competitive position and increasing its financial results.
The growth strategy at the ival Products Company is centered on the identification and satisfaction of the customers' needs and wants, with special attention to the features of the modern day society. The implementation of such a strategic position, combined with the efforts made in sustaining the achievement of the previously mentioned scope and objectives constitutes a clear and sustainable competitive advantage for ival. Another advantage is given by its belonging to a greater organization, which provides support and specialized assistance in business operations.
4. The Pattern
Through the observation and analysis of ival's strategic approach, a pattern can be identified in that the company is striving to unite all…
References:
Rival Products Company Website, http://www.rivalproducts.com last accessed on October 13, 2009
Jarden Corporation 2008 Annual Report, http://media.corporate-ir.net/media_files/irol/72/72395/2008AnnualReport.pdf Retrieved from on October 13, 2009
While the ureau of Labor Statistics was extraordinarily helpful in researching the marketing manager occupation, the United States Department of Labor was not very helpful. For occupational specific information, this Web site refers the visitor to the ureau of Labor Statistics. The United States Department of Labor primarily provides general information regarding labor statistics and labor rights and doesn't drill down to specific occupations. Therefore, the site isn't that useful for a job search, but is more appropriate to companies for understanding the laws they must comply with and for workers to understand the laws that protect them and what to do if they have not been followed.
The United Kingdom's Office for National Statistics provides information similar to the United States Department of Labor. As such, it does not offer the occupational-level data provided by the ureau of Labor Statistics.
In summary, when researching a particular occupation, the ureau…
Bibliography
"Marketing Manager." http://www.jobvite.com/CompanyJobs/Careers.aspx?k=Job&c=qMX9Vfwx&j=oALcVfwc&s=Indeed
"Occupational Outlook Handbook, 2008-09 Edition." Bureau of Labor Statistics. http://www.bls.gov/oco/ocos020.htm#oes_links
The United Kingdom's Office for National Statistics. http://www.statistics.gov.uk/Cci/nscl.asp?ID=6621
United States Department of Labor. http://www.dol.gov/
Marketing esearch: Products and Brands
In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market. Through courageous advancement, they have developed items that have totally changed the technology market. As a result, their brand recognition has increased significantly, and they have added remarkably to their legion of dedicated supporters. The Apple Company is about design, their electronic items are fashionable, their advertising is trendy, their hardware and software are stylish, and like all factors fashionable, there is a substantial price tag. However, like all other factors of fashion, consumers are unpredictable and their tastes frequently change with the next big technology improvement. In addition, Apple company still dominates over every aspect of their item lines, this in previous times turned out to be a mistake that directed them to a specialized niche in the PC market.…
References
Bradley, T. (2013). Android Dominates Market Share, But Apple Makes all the Money. Forbes. Retrieved from: http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominates-market-share-but-apple-makes-all-the-money/
Deidu, H. (2012). The Value of the OS X Monopoly. Asymco. Retrieved from: http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monopoly/
Linzmayer, O. (2004). Apple Confidential 2.0. San Francisco, CA: No Starch Press
Satell, G. (2013). Why Apple's Future is Uncertain. Forbes. Retrieved from: http://www.forbes.com/sites/gregsatell/2013/04/24/why-apples-future-is-uncertain/
APriori
A Mobile Product Recommendation System Interacting with Tagged Products
Reischach, F., Guinard, D., Michahelles, F., & Fleish, E. (2009). A Mobile Product Recommendation System Interacting with Tagged Products. Pevasive Computing and Communications, 1-6.
The article pertains to a design for a communication system that lets peers share opinions and recommendations about products or services using their mobile phone. Users of the system, APriori, will leverage some of the potential inherent in technologies usch as auto-ID-enabled mobile phones that are either barcoded or potentially outfitted with RFID chips. Using peer reviews for purchasing decisions is not a new phenomenon by any means. Online companies like the retailer Amazon has allowed consumers to provide their reviews and opinions about products for years and most of the larger online retailers have also done the same. APriori's niche seems to be the fact that these reviews can be entered and accessed via a…
Overview of the product, its brand category, and the niche that it is intended to fill
Headquartered in the UK, technology firm, Dyson, designs and makes vacuum cleaners, heaters, hand dryers, and bladeless fans. It has recently ventured into the hairdryer product category. The company’s most popular offering is its range of ‘bag- less’ vacuum cleaners. According to its trademark, Dyson vacuum cleaners never lose suction. Established in the year 1978 by inventor James Dyson, the inspiration for this corporation came to the entrepreneur when he pulled his vacuum cleaner apart and discovered that the cleaner’s bag was dust- clogged, resulting in the cleaner losing suction. Dyson used his newly- developed cyclone, designed for the purpose of separating air and paint through centrifugal force within a tower fan, and tried to separate dust present within the air by utilizing his cyclone within a vacuum cleaner. Following 5, 127 prototype tries,…
Generation Techniques in New Product Development
The process of new product development begins with identification of good product ideas and the use of an appropriate criterion to determine ideas to pursue. This process involves concept generation, which is the most important step since it involves generating and/or obtaining ideas regarding the product. Concept generation in new product development entails developing a set of customer needs, specifying targets, and determining several product alternatives for the design process. Given the significance of concept generation in new product development, there are several concept generation techniques. These techniques can be utilized to create variations of the basic concept in relation to different product form, characteristics, positioning, benefits, and customer target.
Overview of Concept Generation
According to Nobel (2013), concept generation is the process through which product development team creates or obtains ideas relating to the various aspects of a product such as product form…
References
"Concept Generation." (2003, March 5). Lecture 13. Retrieved from University of Iowa website: http://user.engineering.uiowa.edu/~bme083/lecture/lecture13_030503.pdf
Linsey et al. (2011, March). An Experimental Study of Group Idea Generation Techniques: Understanding the Roles of Idea Representation and Viewing Methods. Journal of Mechanical Design, 133, 031008-1-031008-15.
Nobel, M. (2013). Product Concept Generation. Retrieved from Tufts University website: http://sites.tufts.edu/eeseniordesignhandbook/2013/product-concept-generation/
Lastly, Avon should encourage its representatives to adopt social media and provide instruction on best practices for social media marketing. This will not only help the company to attract the youth market, but even older demographics are active in the social media realm. In addition, social media is almost free, and provides great exposure to the brand for the price.
Integrated Marketing Program
Avon's marketing program at present is only moderately integrated. The company leaves much of the marketing to its representatives in order to facilitate its pursuit of a cost leadership strategy. However, some company-wide initiatives would help to grow the brand and advances in technology -- primarily through the use of the company website as a conduit to guide new business to its representatives -- would support the ANE product and the Avon brand immensely. That Avon two of three out of the recommended channels have little cost…
Works Cited:
Avon.com website, various pages. (2010). Retrieved June 9, 2010 from http://www.avon.com/
Bernoff, J. & Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review Vol. 49 (3) 36-42.
Camerius, J. & Clinton, J. (1993). AVON Products, INC.: Developing a Global Perspective. Direct Selling Education Foundation. Retrieved June 9, 2010 from http://www.dsef.org/press/pdfs/avon_products.pdf
Klepacki, L. (2005) Avon: building the world's premier company for women. John Wiley and Sons.
We have decided to take this option for several reasons. Firstly, the size of our restaurant will be able to entertain almost 500 people and with such a large space we need a huge market to fill it up. Secondly, Americans of all age-groups dine-out regularly (almost 4 times every week, according to last year's statistics.) thirdly and lastly, this figure is only going to increase with time.
Selling tactics
Contending against both "informal-dining-steakhouses" and "family-steak-restaurants," we will be offering these benefits: (1) Low pricing for complete buffets, (2) customers will not be giving tips since the restaurant will be self-service, (3) giving speedy service to all customers at all times, (4) offering variety in meals all the way through the week and (5) diners can watch their favorite sports during their meals.
The sales annual projections for the next 3 years are summed up below in table 3 below.…
References
Hensley, S. And Donohue, M. (2009). Restaurant Industry Expected to Post Modest Sales Growth in 2009 as it copes with the Weakest Economy in Decades. National Restaurant Association. Accessed from: http://www.restaurant.org/pressroom/print/index.cfm?ID=1725
Bryson, J. (1995). Strategic Planning for Public and Non-Profit Organizations; Jossey-Bass: San Francisco,; 137.
Daniels, J. And Radebaugh, L. (1998) International Business: Environments and Operations, 8th edn. Addison-Wesley: Reading, MA.
Davis, S. (1984). Managing Corporate Culture. Cambridge MA: Ballinger.
Through acquisitions of Ben & Jerry's Homemade Ice Cream and Good Humor-Breyers Ice Cream, the company has grown to dominate the entire frozen desserts market within the U.S. And has a significant share globally as well. All of these competitors however have taken the traditional approach to frozen yogurt, offering only a very limited set of flavors, most often the most popular in their other products to save on costs. There is no product development occurring in any of these companies with regard to developing high energy frozen yogurt for customers to impulse purchase and take with them. Impulse purchasing accounts for 14% of total yearly sales in 2008 and is expected to increase in 2009 as companies seek to create greater levels of buyer activity based on price and availability, looking to overcome the perception of ice cream as a luxury (Gloria, 2008). The competitive landscape of frozen yogurt…
References
Carlin, Peter. (1995). Will rapid growth stunt corporate do-gooders? Business and Society Review,(93), 36.
Del Rey, J.. (2009, January). A Nice Consistency. Inc., 31(1), 94.
Gloria, L. (2008, September). Ice cream nostalgia sweetens the palate. Retail World, 61(18), 19.
Rodolfo M. Nayga Jr. (1999). Retail health marketing: Evaluating consumers' choice for healthier foods. Health Marketing Quarterly, 16(4), 53-65.
Human esource ecruiting for a Product Manager
Human esource ecruiting Process: Product Management Position
The role of the product management in many organization is very comparable to the Chief Executive Officer (CEO) as both share profit and loss, product direction and services responsibility and are required to make decisions routinely that impact the future direction of the company (eid, 1988). Hiring a product management is therefore much like looking for a CEO, as both must have a series of unique, highly differentiated skills, traits and experiences to excel in their roles. The intent of this analysis is to define the best possible recruiting methods for product managers, provide a job description and an overview of responsibilities, determine anticipated selection ratios and identify potential selection techniques as well. Evaluating each of the selection criterion for validity is also provided in this analysis.
Assessing ecruiting Methods for Product Management Professionals
Of the…
References
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Yei-Fang Lin, & Brian H. Kleiner. (2004). How to Hire Employees Effectively. Management Research News, 27(4/5), 108-115.
Mueller, J., & Baum, B.. (2011). The Definitive Guide to Hiring Right. The Journal of Applied Business and Economics, 12(3), 140-153.
Reid, David M.. (1988). Towards Effective Product Management. European Journal of Marketing, 22(5), 32.
For the parent company, the potential market is significant; Body Scanner should be test-marketed with one or two key partners prior to full scale release. It is expected that Body Scanner will be in full launch in time for the holiday shopping season.
Ethical Implications
There are two major types of ethical implications that can arise from Body Scanner software. The first is that consumers are going to have three-dimensional images of themselves loaded onto the Internet. Thus, security concerns are paramount as these images may be considered sensitive, especially if consumers are partially undressed for the pictures. It is necessary that Body Scanner protect its consumers and their images using all available measures. This is especially true it dealing with partners, since those images may need to be made available to the partners (or not, depending on how the system is designed). There are also security issues associated with…
Works Cited:
BBC. (2004). Virtual dummy to try on clothes. British Broadcasting Corporation. Retrieved April 3, 2010 from http://news.bbc.co.uk/2/hi/technology/3430131.stm
Kim, J. & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing. Vol. 22 (2) 45-59.
Way, H. (2010). Revolution in Internet shopping? Try clothes on virtually before you buy -- Mimicme.com. TechFluff.tv. Retrieved April 3, 2011 from http://techfluff.tv/2010/06/18/revolution-in-internet-shopping-try-clothes-on-virtually-before-you-buy-mimicme-com/
EP systems are designed to provide this level of integration to enable process-centric workflows throughout companies (Kamhawi, 2008). In terms of data, EP systems deal with a multitude of different types, from supplier- and product-specific data to pricing and customer-based data in terms of orders and the status of shipments to customers. The most fundamental aspect of an EP system is its contribution in streamlining the distributed order management process (Walker, 2008). In terms of the network, EP systems often sit in the middle of company-wide internal networks that seek to integrate all legacy and 3rd party systems together and create a single system of record (Walker, 2008) for the company. The network topology is often in the form of a series of smaller clusters or "islands" of data and systems that the EP system is meant to integrate to and unify.
Section 3 - Write a summary to show…
References
Shih-Wei Chou, Yu-Chieh Chang. (2008). The implementation factors that influence the ERP (enterprise resource planning) benefits. Decision Support Systems, 46(1), 149. Retrieved March 1, 2009, from ABI/INFORM Global database. (Document ID: 1603626971).
Emad M. Kamhawi. (2008). System Characteristics, Perceived Benefits, Individual Differences and Use Intentions: a Survey of Decision Support Tools of ERP Systems. Information Resources Management Journal, 21(4), 66-83. Retrieved February 27, 2009, from ABI/INFORM Global database. (Document ID: 1570039261).
Kenton B. Walker. (2008). SOX, ERP, and BPM: A Trifecta That Can Make Your Business Run Better. Strategic Finance, 90(6), 47-53. Retrieved March 1, 2009, from ABI/INFORM Global database. (Document ID: 1607404201).
These customers are the largest potential customers and the ones most willing to work with our company. There will not be a channel specifically geared to the individual homeowner, because of the difficulties in installing the barrier in an existing building, and the fact that the barrier needs to be installed by a professional in order to be under warranty. We have explored some options for distributing to the single customer market, but none have proven to be viable. At present, therefore, the only significant distribution channel will be direct distribution to contractors who have formed a business relationship with our sales representatives.
We control the channel -- but for access to the customers we have a team of sales representatives. These will preferably be people who are already involved in the industry and have good contacts. It is important to realize that by distributing through one channel to one…
Managerial Accounting Can Help Managers With Product Costing
Organizational success depends on manager's decision-making prowess. Management functions encompass Organization, Planning, Control and Direction, each requiring access to established, and well organized and presented data. Managerial accounting that comprises of different facets of accounting measures helps access to data for identifying, analyzing, and deciding on long-term and short-term measures towards business sustainability and profitability.
Accounting, in earlier times was restricted to and for external sources -- market, supply and end-users. Presently, its importance to internal operations (especially works, manufacturing, services etc.) has widened the scope to address both internal and external audience and sources. This has helped create a pragmatic feedback system for the managers to rely on.
Cost accounting and management accounting go hand-in-hand although the latter takes into account both revenues and cost while the former considers only costs for its calculations. Thus, management account allows the flexibility of…
References
Ahrens, T. and Chapman C.S. (2006). "New measures in performance management" in Bhimani, A. (ed.) Contemporary issues in management accounting. Oxford: Oxford University Press.
Clinton, B.D. & Van der Merwe, A. (2006). "Management Accounting - Approaches, Techniques, and Management Processes." Cost Management. New York: Thomas Reuters RIA Group.
Clinton, B.D., Matuszewski, L. & Tidrick, D. (2011). "Escaping Professional Dominance?" Cost Management. New York: Thomas Reuters RIA Group
Davila, A. and Foster G. (2009). "The adoption and evolution of management control systems in entrepreneurial companies: evidence and a promising future" in Chapman, C.S., A.G. Hopwood and M.D. Shields (eds) Handbook of management accounting research, volume 3. Oxford: Elsevier.
This implies that a lot about us is built via our symbol systems. Burke's asserts that a correlation exists between the nonverbal and the oral. Burke believes that non-verbal language involve signs plus labels that help one to understand things. Burke asserts that when a person speaks the words that come from him are a product of the inspiration that emanate from the animalitic and symbolic nature of man.
Burk further explores language by asserting that the name 'situation' is fundamental in conducting an explanation of the social framework relating literary text. This is possible by stating that a text of literature originates from culturally 'problematic situations'. According to Burke, treating language from the focal point of 'situation' and strategies leads to the notion that literature proposes a progression of traditional art and various communication methods, for example, oral and other forms regarding symbolic expression. Burke further refutes the existence…
0
$0.0
Net income available to common stockholders
$17,758.5
$16,468.7
Common dividends
$5,400.0
$5,048.0
Addition to retained earnings
$12,358.5
$11,420.7
Calculated Data: Operating Performance and Cash Flows
2012
2011
Net operating working capital (NOC)
$1,464.0
($2,108.0)
Total operating capital
$144,629.0
$136,320.0
Net Operating Profit After Taxes (NOPAT)
$19,182.7
$17,926.7
Net Cash Flow (Net income + Depreciation)
$17,758.5
$16,468.7
Operating Cash Flow (OCF)
$19,182.7
$17,926.7
Free Cash Flow (FCF)
$10,873.7
N/A
Calculated Data: Per-share Information
2012
2011
Earnings per share (EPS)
$5.26
$4.76
Dividends per share (DPS)
$1.60
$1.46
Book value per share (BVPS)
$22.63
$20.61
Cash flow per share (CFPS)
$5.26
$4.76
Free cash flow per share (FCFPS)
$3.22
N/A
LIQUIDITY RATIOS (Section 3.2)
Industry
2012
2011
Average
Liquidity ratios
Current Ratio
0.83
0.88
1
Quick Ratio
0.22
0.23
0.3
ASSET Management RATIOS (Section 3.3)
Industry
2012
2011
Average
Asset Management ratios
Inventory Turnover
10.71
10.98
8.1
Days Sales Outstanding…
Works Cited:
MSN Moneycentral (2013) Wal-Mart. Retrieved March 8, 2013 from http://investing.money.msn.com/investments/stock-price?symbol=wmt
Wal-Mart 2012 Annual Report. Retrieved March 8, 2013 from http://www.walmartstores.com/sites/annual-report/2012/WalMart_AR.pdf
Secured real time protocol (STP) is also being identified to enhance the security parameter of WAN and LAN network elements. "STP provides protection with encryption keys for wired and wireless networks including bandwidth limited channels." (Guillen and Chacon 2009 P. 690). There is also a growing use of IP secure to protect organization from the interception of data over the LAN and WAN environment.
To enhance network security, Chen, Horng, & Yang (2008) postulate the use of public key cryptography. While there is a growing use of public key cryptography, there is still a shortcoming identified with the use of public key cryptography in the LAN and WAN environment. Since the public key is being kept in a public file, it is possible for an active intruder to forge the contents of the public key and use it to get access onto the data kept within the network system. To…
References
Chen, T. Horng, G. & Yang, C. (2008).Public Key Authentication Schemes for Local Area. Informaticia.19 (1):3-16.
Fetterolf, P.C. & Anandalinga, G. (1992). Optimal design of LAN-WAN internetworks:
an approach using simulated annealing. Annals of Operations Research. 36: 275-298.
Guillen, P.E. & Chacon, D. A (2009). VoIP Networks Performance Analysis with Encryption Systems. World Academy of Science, Engineering & Technology. 58: 688-695.
Background
Investible PTY LTD. offers a degree that distinguishes and creates pioneering capability and limits the risk of pre-IPO speculation. The organization gives business constructing projects; and creates a pipeline of investible companies and startup organized functionality. It offers the “lab,” expert enterprise development and execution motor that ensures individuals are geared up with the gadgets to collect and process data, create further decisions, networks, and additionally put in place compliances. Investible acts as the admission to an association of startup funding, which can open doorways to potential partners for businesses and the firm. Investible PTY LTD modified into consolidated in 2015 and is situated in Sydney, Australia. According to LinkedIn, Investible has roughly twenty-five employees. Comment by Ingrid Martin: These two sentences don’t make sense?? Comment by Ingrid Martin: Which is what? Comment by Ingrid Martin: I’m not sure where this information comes from but it is really confusing……
This will help Tanglewood to continue in its culture of placing value in the employees and also ensuring the employees are a family.
Active or passive diversity.
A diverse workforce is beneficial for any company. However, the critical question that arises is whether the workforce should understand the local needs of the company, the patterns of demand, expectations of customers and the company culture. A passive workforce would work best for Tanglewood since it would help them to keep the close relationship between the employees to make them remain like a family.
Conclusion
Since Tanglewood needs to expand, the company management needs to understand their human resource needs and how the organization needs to motivate their employees in order to keep the staff turnover rate low. Tanglewood will benefit greatly from implementing the strategic staffing decisions proposed in this report since they will be able to run their human resource…
References
Cummings, T.G., & Worley, C.G. (2005). Organization Development and Change, 8th Ed. Cincinnati, OH: Thomson South-Western.
O'Brien, M.J., & Shennan, S. (2009). Innovation in Cultural Systems: Contributions from Evolutionary Anthropology. Cambridge, MA: Mit Press.
Paauwe, J. (2004). HRM and Performance: Achieving Long-term Viability. Oxford: Oxford University Press.
Human esources Development (HD) Needs Analysis. Description: You obtain information directly uploaded material ( slides voice recording / upload audio file) HD Manager official website company information provide company, strategy, current issues future plans assessment.
Human resource development issues at ACQ Australia
As the workplace changes, ACQ must also change and place more emphasis on the development of its staff members. The identified problems include an increased attention on customers and a decreased attention on employees, a complex working schedule and an increased workload of adjacent services. It is as such recommended for the company to focus more on its employees and seek a balance between customer and staff orientation, to engage the employees in the schedule construction and to differentiate the tasks assigned based on skills.
Table of contents
Introduction
Purpose of the report
Issues
esearch methods
Significance of the project
52. Literature review
52.1. Customer centric business
62.2.…
References:
Allen, D.R., Wilburn, M., 2002, Linking customer and employee satisfaction to the bottom line: a comprehensive guide to establishing the impact of customer and employee satisfaction on critical business outcomes, ASQ Quality Press
Arup, C., 2006, Labor law and labor market regulation: essays on the construction, constitution and regulation of labor markets and work relationships, Federation Press
Bach, S., 2005, Managing human resources: personnel management in transition, John Wiley and Sons
Finkelstein, M.S., 2004, Net-works: workplace change in the global economy: a critical and practical guide, Rowan and Littlefield
The promotion budget remains high, however, and it is essential to maintain the promotions budget to defend the space, especially over the coming months when technologically superior rivals may finally enter the tablet space.
The iPad 2 has been given a premium price, consistent with Apple products. Competitors such as Samsung have chosen to meet Apple at this price rather than undercut. This brings the iPad 2 into direct competition with such products on the basis of features, something that at present favors the iPad 2. The price points are consistent globally, and are not expected to change until the next generation of iPad is introduced and the old devices need to be cleared from inventory. Apple typically does not discount its products while they are still current, and has no plans to change that policy for the iPad 2.
ith respect to place, distribution of the iPad 2 is…
Works Cited:
Madway, G. & Raj, J. (2011). Apple iPad 2 sales seen clearing 1 million units. Reuters. Retrieved August 18, 2011 from http://www.reuters.com/article/2011/03/14/us-apple-research-idUSTRE72D30020110314
King, R. (2011). Best Buy holding iPad2 sales due to shortages. ZD Net. Retrieved August 18, 2011 from http://www.zdnet.com/blog/gadgetreviews/best-buy-holding-iPad-2-sales-due-to-shortages/23579
Kahney, L. (2002). Apple: It's all about the brand. Wired Magazine. Retrieved August 18, 2011 from http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677
MarketingMinds. (2010). Apple's branding strategy. Marketing Minds.com. Retrieved August 18, 2011 from http://www.marketingminds.com.au/branding/apple_branding_strategy.html
Microsoft Vista
Physical vs. Digital Products -- Physical products are those that can be touched, felt, have physical presence, must be produced, warehoused, packaged, shipped and purchased. However, physical products are most certainly not limited to brick and mortar stores. The Internet has opened up an entirely new world for commerce online -- in both physical and virtual worlds with e-Commerce. E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically, allowing for a number of improvements and innovations that follow suit. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. In two particular industries, e-commerce has actually changed the way the market works on those industries, causing the brick and mortar versions to fade away. In fact, larger e-commerce firms like Amazon.com, use…
REFERENCES
Microsoft's Seventh Seal. (October 23, 2009). The Economist. Cited from: http://www.economist.com/node/14732175
Physical Product vs. Digital Product -- Pros and Cons. (September 17, 2010). Online Business Watch. Retrieved from: http://www.onlinebusinesswatch.com/online-business-from-home/physical-product-vs.-digital-product-pros-cons.html
The Click and the Dead. (July 1, 2010). The Economist: Retrieved from:
http://www.economist.com/node/16478931?story_id=16478931&fsrc=rss
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