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Product Launch Plan
The elements of product launch plan that are going to be looked into here include the distribution strategy, financial information, and marketing research.
Teas N. Line has undertaken to deal in Oolong, Green, Yellow, and Black tea after realizing that tea after some time tea loses its freshness after it has spent some time on the shelf and that consumers want tea that is freshly packaged and shipped in oxygen free packaging. The consumer's preference for pleasant smelling tea as opposed to those having bitter and stringent taste has made the proprietors of Teas N. line to consider introducing the above named teas in the international market. Consumers have become very aware of the health risks they are exposed to by soft drinks and have consequently turned to flavored waters and tea as alternatives. The Teas Line N. seeks to be a healthy alternative to…
Cooper, R.G. (2001).Winning at New Products: Accelerating the Process from Idea to Launch
(3rd ed.). New York: Perseus Publishing.
Daniels, D. (2010).Product Launch Readiness: Planning for Sales Velocity. Pragmatic Marketing. Retrieved September 30, 2010, from http://www.pragmaticmarketing.com/publications/topics/08/product-launch-readiness-planning-for-sales-velocity/?searchterm=launch%20planning
Introduce a product
A healthy, organic alternative to Nutella
Product and successes
Nutella is one of the most popular 'comfort foods' in Europe. However, many European consumers have expressed concern about the fact that Nutella contains hydrogenated palm oils. Our product is a new version of the popular chocolate hazelnut spread, only it is entirely organic and made without palm oil and partially-hydrogenated vegetable oils. In contrast, Nutella is composed 31% of palm oil, and has been the target of a great deal of criticism as a result. "The destruction of the world's rainforests and peatlands to make way for increased palm-oil plantations is driving climate change -- every time the rainforest is trashed, huge amounts of greenhouse gases are released into the atmosphere" (Nutella, 2008, Greenpeace). In the U.S., consumers are turning to our product as a healthier and a more environmentally-friendly substitute.
Bhide, Monica. (2011, June 1). Nuts for Nutella. NPR. Retrieved June 7, 2011 at http://www.npr.org/2011/06/01/136824166/nuts-for-nutella
Country commercial guide: Doing business in the France. (2011). Buy USA.
Retrieved June 7, 2011 at http://www.buyusa.gov/france/en/357.html
Country commercial guide: Doing business in the UK. (2011). Buy USA.
As regards its advantages in the Italian market -- the Italian culture places a rich emphasis on food and wine, is interested in expanding its export business, and with a reputable wine export business flourishing in Italy, Kudler can gain a foothold with its own wine products.
eaknesses: Possible discrepancies between American and Canadian definitions of 'organic' may cause concerns. Then too, there is the reluctance of Canadian winemakers to allow alien influences to penetrate their market. Their aptitude in aggressively marketing themselves against current imports may pose challenges to Kudler.
As regards Italy, current economic difficulties cause the Italian population to prefer discount stores and cheaper food. Similarly too, the Italian retail market and European Union competitors may be unwelcoming to an American competitor that is attempting to enter their field.
Opportunities: There is an explosion in the demand for organic food. The Canadian wine market is still experimenting…
Wagner, P. (3/24/2009). Wine distribution, Retrieved January 6, 2011 from http://en.allexperts.com/q/Wine-1615/2009/3/Wine-Distribution-1.htm
Welcome to the Golden State. (2005). California Wines. Retrieved January 6, 2011 from http://www.california-wine.org/webfront/base.asp
Wines of Canada. (n.d.) Organic wines. Retrieved January 6, 2011 from http://www.winesofcanada.com/organic_wines.html
Managing a New Product Launch
This paper discusses Keurig at home gourmet single-serve coffee product launch. Keurig is an established business attempting to break into the at-home single-serve product industry. It attempts to distinguish itself as a key player by offering gourmet coffee services. Coffee continues to be a booming product, with many opportunities. While coffee consumption continues to grow, there are many potential obstacles that Keurig may face. For example, there have always been many competitors in the market. There are two-serve and even single-serve vendors already in the market. The manner in which Keurig at home single-serve will attempt to distinguish its product successful is by promoting itself as an upscale provider to young, primarily male coffee drinkers interested in buying a high quality product with lots of variety. The odds are the company will do well if it markets its product to vendors that already…
Anderson, E.T. 2005 Feb, 28 "Keurig at home: Managing a new product launch.," Harvard
Jordan, B.D., Ross, S.A. & Westerfield., R.W. 2003. Fundamentals of Corporate Finance. 6th
Ed. McGraw-Hill Irwin.
Product Launch Plan: The Sheraton Hotel
Sheraton Hotels have always dedicated themselves to expanding opportunities for businesses to congregate, operate and interact in key urban centers throughout the world. And with the expansion of the global economy, Sheraton's efforts at inserting itself into key business convention and conference markets continue to play an important part in the company's growth. This is demonstrated in the discussion hereafter, which evaluates the product positioning challenges facing important Sheraton locations in San Diego and Singapore.
Sheraton is one of the most recognized, reputable and widespread of global hotel chains. Its importance as a destination for business travel is especially significant to the chain's ongoing expansion and success. In particular, locations such as the San Diego Sheraton & Marina and the Sheraton Singapore simultaneously demonstrate the hospitality firm's importance for regional and global business conferences, meetings or lodging while simultaneously exemplifying the…
CB Richard Ellis (CBRE). (2010). Limelight Asia: Hotel Market Trends Insight. CBRE Hotels.
Weisberg, L. & Showley, R. (2011). Hotels asked to pay $30m a year for convention center expansion. Sign On San Diego.
blue ray is successful.
Explain their vision, their strategy, what makes it memorable, distinctive.
The Blu-ray Disc Association was founded in February 2002 based on the invention of blue laser diodes by Shuji Nakamura, a professor at the University of California (istory of Blu-ray technology). Blu-ray introduced itself to the public in 2006 with tis first players, and its first Blu-ray disc titles were released shortly thereafter. Its high-storage capacity and efficiency caused it to dominate the market, with tis most recent offering being the quad-layer Blu-ray discs. Some of the variants of Blu-ray discs are mini Blu-ray discs (BD) that can support 7.5 GB data, and BD5 and BD9 that support audio and video streams
By the beginning of 2009, more than 1200 Blu-ray titles had appeared in the U.S.A.
The best description about Blu-Ray comes from the site itself:
Blu-ray & #8230; also known as Blu-ray Disc (BD),…
History of blu-ray technology http://www.buzzle.com /' target='_blank' REL='NOFOLLOW'>
Marketing Metrics and Contingency Plan for the Coz-E Travel Electronic Blanket
Evaluation and Controls Metrics and Methodology
The marketing of the Coz-E Travel Electronic Blanket will be undertaken to focus on the differentiation characteristics and the feeling of coziness that the blanket will provide, targeting owners of older cars in colder regions. However, whatever the marketing plan and whatever the message communicated, it is essential that the marketing strategy itself is assessed to determine whether or not it is effective and to identify ways in which it may be improved (Kotler and Keller, 2011).
The marketing is likely to have several desired outcomes, these may include introducing and increasing awareness of the product and the brand, giving consumers a positive impression of the product and brand, and stimulating the purchase decision. Each of these may be assessed with the use of metrics. The initial metrics may be to assess the…
Farris, Paul W; Bendle, Neil T; Pfeifer, Phillip E; Reibstein, David J, (2010), Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Prentice Hall
Jeffery, M, (2010), Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, John Wiley & Sons
Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall
MKT 310 Principles of Marketing
Customer Satisfaction, Loyalty, Management, and Empowerment
Product: Apple iWatch
Leila & Abderrazak (2013) citing Gicquel (2006), explain the buzz marketing as a practice formerly called "street marketing." The primary goal of this practice is to market products and services in public spaces as this results in "word of mouth" marketing which creates a good relationship with the targeted population.
Buzz marketing has been used by Apple to publicize i-Watch. Apple did so by opening Facebook and Twitter accounts for clients to air their views concerning the product.
Once more, through online networking, clients can express their disappointment. All the same, because there is customized service, Apple is not able to react to their inquiries; this ought not to be a usual method of airing dissatisfactions.
They have dedicated support lines through which clients can pose questions or get data.…
Apple Website http://www.apple.com /watch / Accessed on 26 October 2015
Fayerman, M. (2002). Customers and their Brands. Journal of Customer Research, Vol. (2)2, 350-355
Leila, C., & Abderrazak. G. (2013). The Impact of the Effectiveness of a Buzz Marketing Campaign on the Image, Awareness and Purchasing Decision: The Moderating Role of Involvement. Journal of Marketing Research & Case Studies Vol. 2013 Retrieved on 26 October from http://www.ibimapublishing.com/journals/JMRCS/jmrcs.html
A Positioning Statement for the Coz-E Travel Blanket
To develop a market it is essential for a firm to develop a positioning statement. The positioning statement will identify the target audience along with the products category, and help the firm to differentiate its product from other competing products on the market (Hooley et al., 2007). The positioning statement will be a source of reference for all the subsequent marketing activity which is undertaken for that brand or product (Kotler and Keller, 2011). By looking at the different influences on a positioning statement, and the influences which are present for the Coz-E Travel Company, it is possible to narrow down the contents of the positioning statement and justify what is included before finalizing the statement itself.
For the Coz-E Travel Company, and their new product, the heated travel blanket, the positioning statement needs to identify the product and a viable…
Hooley GJ; Saunders JA; Piercy, (2007), Marketing Strategy and Competition Positioning, London, Prentice Hall
Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall
An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process of new product development and introductions due to a slow-moving company, Motorola was able to spin off the new product development of their popular azr phone and gain significant market share as a result (Burkett, 2005). Each of these examples illustrates how technologies have been used to mitigate the risk of new product introductions. The success of the azr product launch (Burkett, 2005) is a case in point. Mattel and Coca Cola both have extensive programs for using technology-based systems and applications for listening to customers, yet in the case of the product introductions mentioned, they failed to accurately gauge the level of interest in product concepts.
Legal and Ethical Implications of New Product Development
The legal and ethical considerations of…
Andritsos, D., & Tang, . (2010). Launching new products through exclusive sales channels. European Journal of Operational Research, 204(2), 366.
Michael Burkett. (2005, July). The "Perfect" Product Launch. Supply Chain Management Review, 9(5), 12-13.
LESLEY GILLIAN. (2003, June 28). Almost famous: Sorting treasures from trash: how big brand blunders can work to your advantage URBAN ARCHAEOLOGIST - LESLEY GILLIAN: [LONDON 1ST EDITION]. Financial Times, p. 8.
Grumet, L.. (2009). Stretch the Brand, Don't Lose the Equity. The CPA Journal, 79(1), 7.
Positioning on security of the device and its use as a telephone, Web browser and e-mail device. The convergence factor of the device needs to be taken into account in the positioning.
The essential financial statements including Profit & Loss Statements, Pro Forma Income Statements, Distribution Sales Analysis and Profitability and Pricing Analysis are all necessary for managing the remote to continued profits.
Variance Analysis of the remote relative to standard costing structures.
Analysis of sales performance by channel partner and also by channel programs. In addition sales quota attainment and sales productivity by outbound and inbound selling departments.
Advertising and marketing plan for the remote's product launch globally, defined by geography.
Online and offline advertising strategies broken out and defined with specific objectives for attainment on a quarterly and yearly basis. This will become the operating plan for advertising over time.
Social networking advertising plan and execution…
Making the most of the differentiation available in an entirely new product, in addition to introducing an entirely new product generation will lead to new markets potentially is the strategic objective. The growth phase of the product lifecycle concentrates on getting sales to increase, increasing trial and use of the specific network component, working with distributors and dealers to more illustrate the performance advantages, and also concentrate on the opportunities for earning gross margins through the channels of distribution as well. The maturation process is one where the products are typically competed against based on price, and this is certainly the case with network components. In the case of routers and switches, the basic functionality is evaluated first by customers to make sure the specific product will meet their needs, yet price and availability are what typically win sales in this phase of the product lifecycle. Finally, the harvesting or…
Burkett, M (2006) Use Suppliers at All Phases of NPDI to Improve Product
Launch. AMR Research Alert. May 10, 2006. Accessed from the AMR Research website on December 11, 2007.
On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.
Marketing Mix of iMac
Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are
Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.
Price is the thing on which the consumers emphasize a lot. The buying power…
Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications
Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications
Baker, J (2007), the Marketing Book, Curtin University of Technology Publications
Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications
For second-tier PC manufacturers this is the phase of the product lifecycle where pricing becomes the competitive weapon of choice, and in many cases, the other aspects of the marketing mix are ignored. Pricing as the only differentiator used during this phase often impacts the largest, most capital-intensive vendors the greatest. Prior to their acquisition by HP, Compaq was well-known for having one of the highest cost structures in the industry, which inevitably lead Compaq to offer price protection on inventories that are obsoleted due to lack of sales through distribution channels (Lee, Padmanabhan, Taylor, and Whang 2000).
The next phase of the product lifecycle is typically called the maturity phase. For products that have been successfully launched and nurtured through their lifecycles, this is the phase where sales are at their peak, the cost per customer is low, and as costs of the products' development have been covered in…
Barry L. Bayus (1998). An analysis of product lifetimes in a technologically dynamic industry. Management Science, 44(6), 763-775. Retrieved December 10, 2007, from ABI/INFORM Global database. (Document ID: 32306221).
Jim Burruss, Dorothea Kuettner. (2002). Forecasting for short-lived products: Hewlett-Packard's journey. The Journal of Business Forecasting Methods & Systems, 21(4), 9-14. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 305703281).
George Deltas, Eleftherios Zacharias. (2006). Entry order and pricing over the product cycle: The transition from the 486 to the Pentium processor. International Journal of Industrial Organization, 24(5), 1041. Retrieved December 12, 2007, from ABI/INFORM Global database. (Document ID: 1152034371).
Mika Gabrielsson, VH Manek Kirpalani, Reijo Luostarinen. (2002). Multiple channel strategies in the European personal computer industry. Journal of International Marketing, 10(3), 73-95. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 212269951).
Thus, all content will be designed to avoid such data collection (no signups or memberships, for example) (Aftab, 2005).
The company will also engage in a public relations strategy. The company will actively seek appearances on talk shows and other media to spread the word about our new squeezable colored peanut butter. The public relations program will emphasize the dual messages of fun and nutrition with which we want to associate ow Butter. The public relations program will largely be targeted during the launch -- by the end of the calendar year (four months after the school year has begun) the public relations program will draw to a close.
Direct marketing and personal selling will be focused on the school lunch program administrators. At first, this element of the marketing program will be focused on direct marketing rather than personal selling. The cost of maintaining a traveling sales force is…
NetMBA.com. (2007). Pricing strategy. NetMBA.com. Retrieved May 25, 2010 from http://www.netmba.com/marketing/pricing/
Bovay, K. (2008). When to use a product line pricing strategy. EZine Articles. Retrieved May 25, 2010 from http://ezinearticles.com/?When-to-Use-a-Product-Line-Pricing-Strategy&id=1341523
Aftab, P. (2005). The Children's Online Privacy Protection Act of 1998 (COPPA). Aftab.com. Retrieved May 25, 2010 from http://www.aftab.com/coppainanutshell.htm
Infotrends.com (2010). Distribution strategies. Infotrends.com. Retrieved May 25, 2010 from http://www.capv.com/public/Content/MRD/Projectdescriptions/distributionstrategies.html
Product Development Process
For a new product to be successful in the market one need to ensure that they have undergone the product development process. This will allow them to go through a series of stages that begin with ideation and ending with the introduction of the product in the market. These stages are aimed at understanding the consumers, markets, and competitors in order to ensure that the product will deliver superior value to the intended customers. The product development process is a cycle through which one should take their idea in order to convert it into a viable good or service. In our case, the idea of a new electronic product should also undergo the 8 steps of the product development process. These steps are idea generation, idea screening, concept development, and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization (Gopalakrishnan, Libby, Samuels, & Swenson,…
Product Mix: Old Spice
Old Spice is a line of products that meet personal needs of people, providing varied services. Initial Old Spice products were for women, and they had the brand name of Early Old Spice. The product came into the market in the year 1937, with an extension occurring in 1938 that introduced Old Spice for men. The products of Old Spice initially were after shave lotions, shaving soaps, deodorants and perfumes, which later incorporated other products such as soaps, detergents among others. This product creates a presentable opportunity to understand the development of products, growing from simple one line production of product to a mixed product line of production. The products in the Old Spice mix are for fragrances, skin care and antiperspirant and deodorant products.
The Old Spice brand is a company of its own, from the time of establishment. Initially, the product production belonged to…
Hoffmann, Stefanie. Are the 4 P's of International Marketing of Equal Importance to All Firms?
What Factors Might Cause Some to More or Less Important Than Others?: A Short
Article. Mu-nchen: GRIN Verlag GmbH, 2008. Internet resource.
Tocquigny, Rick, and Andy Butcher. When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies. Upper Saddle
New products and services are being developed almost continually based on technological changes, consumer choice and demand, and available materials and other new inventions. For instance, computer technology and miniaturization might make it possible for a product to have additional innovation enough to constitute a new niche or an extension. According to most research, however, it is more important to spend time and money selling inventions as opposed to protecting the rights. Patent Pending, for instance, is usually less than a few hundred dollars and provides some level of protection while the item is coming to market (Tozzi, 2007).
In the product management side, there are numerous types of innovation that occur when it comes to managing new or ancillary products. The two most popular types, however, are incremental and radical innovation. In essence, incremental innovation tends to exploit, improve, or otherwise change some existing technology. This innovation…
Arons, M. (March 17, 2010). Five Key Drivers of Global Marketing Effectiveness.
Forbes.com. Retrieved from: http://www.forbes.com/2010/03/17/branding-gillette-glaxosmithkline-cmo-network-marc-de-swaan-arons.html
Coe, N., Wrigley, N. (1990). The Globalization of Retailing. London: Edward Elgar
The applications will be similar to the sales community, which will be able to get contact information from the potential customers and partners they meet during professional trips. Finally, to the medical community, the Smart Contact Chip will be presented as a possibility to store vital information in regard to the future patient's medical history, blood type or donor options.
Influences on the purchase
The decision to finalize the purchase will be influenced by various factors, including, but not limited to, the following:
the product features the benefits it generates for the buyer the existence of substitute products onto the market, and the retail price to the end consumer (including the generic price or the promotional price)
The Smart Contact Chip would be successful foremost because of the context against which it will be launched. From this particular standpoint, the nanochip will consist of the latest technological innovations that…
SMART CONTACT CHIP: Product Innovation and Description
Describe eGO's design process. How is it similar to the process detailed in the chapter?
The eGO design process is comparable to the concepts in the book in that it strives to create innovative solutions to long-established and well-known problems. The costs of transportation continue to escalate, and eGO concentrates on creating a solution for the challenge of short-range transactions with their products.
Visit eGO's website to learn more about products the company offers. What stage of the product life cycle is the eGO vehicle experiencing? What do you learn from eGo's product development experience?
A eGO is in the new product introduction phase of not only their product but also an emerging industry of motorized and eco-friendly low-end cycles. The launch of the eGO series of cycles globally is actually a pivotal point in the industry of low-end cycles, with the launch covering several continents. In terms of lessons…
This practically also pays big dividends for manufacturers as they continue to strive to keep their Energy STA Compliance ratings on products, leading to lower costs for power supply, electrical system integration and less product wear due to more efficient use of energy. Studies also indicate that Energy STA compliance, when designed in as part of the DfE initiatives in a PLM system, can have an exceptionally high accumulative impact as well (Preston, 2001).
Integrating DfE into PLM frameworks then not only alleviates the unnecessary and often high costs of noncompliance to federal and global mandates, this integration has also been shown to reduce the net amount of new product components necessary, further creating higher levels of reliability in products over time (Mascle, Zhao, 2008).
There are many additional benefits to integrating DfE product development practices into the broader PLM frameworks manufacturers use for designing, launching, managing and discontinuing products.…
Abramovici, M. (2007). Future trends in product lifecycle management (plm). Springer-Verlag Publishing, London, UK. (pp. 665-674).
Mike Adami-Sampson. (2007, February). Design for environmental compliance. Control Engineering, 54(2), 12-14.
Vidhi A Chaudhri. (2006). Organising Global CSR: A Case Study of Hewlett-Packard's e-inclusion Initiative*. The Journal of Corporate Citizenship,(23), 39-51.
Deathe, A., MacDonald, E., & Amos, W.. (2008). E-waste Management Programmes and the Promotion of Design for the Environment: Assessing Canada's Contributions. Review of European Community & International Environmental Law, 17(3), 319-334.
The ability to create a makeup palate that is suited to the consumer's specific beauty needs, to create a unique image of beauty that is healthy and an enhancement of one's natural beauty should be the focus of a redesigned Avon site.
Avon is a classic product in the United States -- someone in 'your' family may have sold Avon, long ago. Although door-to-door sales is no longer lucrative, and unlikely to be accepted in China for higher-end goods, selling the midpriced Avon in Chinese department stores is an ideal way to create a humanized brand image for Avon and to capitalize upon the mania for customization and goods tailored to 'your needs.' This is one way to use American individualism yet give it a Chinese spin by stressing the need for make up to suit one's skin tone and enhance but not alter one's appearance. The company website…
Avon brands. (2009). Avon. Website. Retrieved August 15, 2009 at http://www.avoncompany.com/brands/color.html
Avon China. (2009). Avon Website. Retrieved August 15, 2009 at http://www.avon.com.cn/PRSuite/home_page.page
Avon product history. (2009). essortment. Retrieved August 15, 2009 at http://www.essortment.com/all/avonproductshi_risn.htm
Changing Chinese buying habits. (2008, February 20). Export News. Retrieved August 15, 2009
Product life cycle is the different stages of a product's life. The stages are introduction, growth, maturity and decline (QuickMBA, 2010). The marketing decisions will vary depending on which stage of the life cycle the product is in. The self-driving car will be in the introductory life cycle phase when it is launched. During this stage a number of things occur. The brand must be developed and introduced to the market. The distribution strategy must be determined. Promotion should be aimed at early adopters during this phase. In addition, the pricing structure may incorporate elements of either skimming or penetration pricing (QuickMBA, 2010).
The self-driving car is expected to move slowly through the introduction stage of the product life cycle into the growth stage. The reason the pace of this movement is expected to be slow relates to the fact that the technology is revolutionary. Consumer acceptance of the technology…
eHow. (2011). Product life cycle in technology. eHow Money. Retrieved April 30, 2011 from http://www.ehow.com/about_5472559_product-life-cycle-technology.html
QuickMBA. (2010). Product life cycle. QuickMBA.com. Retrieved April 30, 2011 from http://www.quickmba.com/marketing/product/lifecycle/
Figure 1, Distribution of Starbucks Customers Worldwide, 2009 was derived from the company's filings with the Security and Exchange Commission and their annual reports. The most brand-loyal customers on average spend $4.42 per visit and also have loyalty cards and Starbucks credit cards as well (Seiler, 2005).
Figure 1: Distribution of Starbucks Customers, Worldwide 2009
Source: Based on Analysis from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
Starbuck's faces a very wide variety of competitors, from the smaller independent coffee shops to the regionalized chains including Caribou Coffee, Peet's Coffee & Tea and their most entrenched competitor, Dunkin Donuts. Dunkin' Donuts operates in 38 states and has over 3,800 stores. Starbucks' differentiates against all these competitors with the experience their stores provide and the attention unique customer requirements for customized drinks (Nolan, 2007).
A statement of core strategy
The core strategy of…
Carolina Marahao, & Alexandre de Padua Carrieri. (2007). Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture. Corporate Reputation Review, 10(3), 213-215.
Sara Nolan. (2007). The STARBUCKS EXPERIENCE. Strategic Communication Management, 11(3), 3.
Stanley C. Plog. (2005). Starbucks: More than a Cup of Coffee. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 284-287.
Marianne Seiler. (2005). High performance. Marketing Management, 14(6), 18-23.
Undoubtedly, the main beneficiary of such fierce competition is the customer who will be able to choose among several reliable products (http://en.wikipedia.org/wiki/iPod).
Thirdly, iPod has proved to be an excellent consumer-oriented item as it has made available revolutionary features (like modern design, lighter weight, high capacity) to the masses due to the average price established. Thus, in return for a moderate sum of money, people can take with them their favorite songs.
Fourthly, iPod has had a considerable social impact as it has succeeded in warming up human relationships. Steven Levy (2006) suggested that: "Music hits people's emotions and the purchase of something that opens up one's entire music collection...makes for an intense relationship." This idea was also reiterated by professor Katch from the University of Michigan who said that when students saw him with his iPod, "a sort of bounding" occurred (Levy, 2006).
Consequently, the generation gap is overcome…
Kahney, L.(2006). Straight dope on the iPod's birth. On the Internet at http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956?currentPage=3.Retrieved May 2, 2007.
Levy, S. (2006). iPod Nation. On the Internet at http://www.msnbc.msn.com/id/5457432/site/newsweek/.Retrieved May 2, 2007.
Apple wins 5 'World class' Awards (2006). On the Internet at http://www.macnn.com/articles/06/05/31/top.100.products.announced/.Retrieved May 2, 2007.
The 25 most innovative products of the year (2006). On the Internet at: www.pcworld.com/article/id,123942-page,2-c, electronics/article.html. Retrieved May 2.
Product Management Issues
Quality of Design, Performance, and TQM -- As manufacturing design and implementation became even more complex, an integrative approach to the end product became necessary. There are many theoretical rubrics for this, but one of the more stable and robust is that of TQM, or Total Quality Management. TQM, like other theories such as Six Sigma, is based on the idea that the quality of the end product is the responsibility of everyone who touches the process -- from the creation to the manufacturing to the distribution. TQM, as noted, is an evolving process, and one that includes design, process management, stakeholder involvement and integration, leadership and management, strategic planning, cross-functional training opportunities, and the ongoing involvement of all employees. It becomes, in fact, the culture of the company. (Peratec, 1995). There are different aspects of TQM that impact the organization in slightly different ways, although the…
Chaos Theory: A Brief Introduction. (2010) IMHO. Retrieved from:
Trend and Control Chart Interpretation. (2009). Success Through Quality. Retrieved from: http://www.successthroughquality.com/trend_Interpretation.htm
Using Change Concepts for Improvement. (March 30, 2012). Institute for Healthcare Improvement. Retrieved from: http://www.ihi.org/knowledge/Pages / Changes/UsingChangeConceptsforImprovement.aspx
Product Life Cycle
When we talk about the strongest multinational companies of the world then Nestle is definitely one of the names that triggers in everyone's mind. Nestle is the world's No.1 food manufacturing company. Nestle is a Swiss multinational company whose product are available almost in every part of the world. Most of the Nestle products are in a market leading position. Nestle company was established in 1866 and since that day, it has proved itself as one the leading companies of the world with its improved quality, innovative ideas of marketing and attractive packaging (Nestle, 2007).
Nestle launched its first juice in 1996 and since then it has spread its product largely. The consumers' response to the flavored juices of the Nestle Company was upbeat. This further strengthened the position of the Nestle Company in the market as the unbeatable leader. Later on, the company innovate the…
Franzen, G., & Moriarty, S. (2009). The Science and Art of Branding. Armonk, N.Y.: M.E. Sharpe.
Jennings, M.M. (2012). Business: Its Legal, Ethical, and Global Environment. Mason, OH: South-Western Cengage Learning.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2009). Strategic International Management. Wiesbaden: Betriebswirtschaftlicher Verlag Gabler.
Nestle, M. (2007). Food Politics: How the Food Industry Influences Nutrition and Health. Berkeley, Calif. [u.a.]: Univ. Of California Press.
marketing team, launch a fashion line a global brand. However, week launch unconfirmed press reports child labour present supply chain ( existing product lines products launch).
Fashion and child labour
In brief, the problem encountered at the organization is represented by the emergence of media reports arguing the existence of child labour practices in the company's foreign manufacturing plants. This issue is always a stringent one, but even more so now, as the reports have been released prior to the launch of a new fashion line by the firm.
In a general setting, the recommendation is that of addressing the accusations and making them a top priority for the institution. Nevertheless, in the current situation, the company also struggles to launch its new product line within the market. The organization is as such faced with the need to choose which issues it should mitigate with more priority.
On the one…
Ace, C. 2012. Successful marketing communications. Routledge.
Avraham, E., Ketter, E. 2012. Media strategies for marketing places in crisis. Routledge.
Hut, M.D., Speh, T.W. 2012. Business marketing management: B2B. Cengage Learning
Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. 2009. Marketing management: first European edition. Pearson Education.
The question of demand for this product is somewhat more complex than the preceding two issues. As a replacement technology, the Zentral Home Command emote system is competing for market share insofar as the market is defined through the functionality of the product, but as the Zentral system is the first product of its kind to be made widely available to the public it is also essentially creating its own demand in an entirely untapped market (Michaluk 2010). It would be incorrect, that is, to assert that the Zentral emote system was in direct competition with traditional remote control manufacturers, but it would be equally shortsighted to assume that the product had no competition whatsoever. The competition comes in terms of convincing consumers to change entire technologies, and is not traditional competition.
There are no major constraints facing the product launch except for the technology factor, which is admittedly hug…
Michaluk, K. (2010). "BlackBerry remote products now Zentral Home Command." Accessed 24 February 2010. http://crackberry.com/tags/zentral-home-command
RedOrbit. (2010). "Acoustic Research Accessories Announces Zentral Home Command Smartphone Remotes." Accessed 24 February 2010. http://www.redorbit.com/news/technology/1805845/acoustic_research_accessories_announces_zentral_home_command_smartphone_remotes/
The iPad is also differentiated with the screen technology, internal memory size and support for expanded Application Programmer Interface (API) calls so developers can create applications for it quickly. This has led to many news organizations creating iPad-specific applications to further promote their content, and also has led to many universities creating entire courses delivered on the iPad.
From a promotion standpoint, Apple excels at event marketing and the ability to manage multichannel marketing programs. The launch was coordinated across all Apple retail locations, which is how the company uses promotions and distribution to its advantage. Apple concentrates on promotions to drive traffic into their stores, in effect uniting these two areas of the marketing mix. Promotion is also heavily influenced by Steve Jobs, who heavily promote the iPad during the launch event in San Francisco. The iPad's promotional strategies also led to Apple creating entire segments of their stores…
Goodyear's Aquatred Launch
Product positioning is of immense importance for any business, and can be especially crucial in the case of a new brand or product launch, as the company is now tasked not only with making a recognizable product, but in making it recognizable in a specifically and consciously derived manner (Daniels, 2012; ies & Trout, 2000). This is no less true of the Aquatred, a new tire being launched by Goodyear (at the time of this case), and in fact positioning is all the more important given the level of change that has been occurring in the tire industry and the high level of international competition that has long existed and that has recently increased (Isaacson, 1993). This brief examination of the Aquatred's positioning and Goodyear's efforts and intentions makes it clear how important effective positioning can be, and the understanding required of a market and industry to…
Daniels, D. (2010). Six secrets of a winning prduct launch. Accessed 12 May 2012. http://www.pragmaticmarketing.com/publications/topics/07/6-secrets-of-a-winning-product-launch
Isaacson, B. (1993). Goodyear: The Aquatred launch. Harvard Business School.
Ries, A. & Trout, J. (200). Positioning. New York: McGraw Hill.
Project Charter: Technology Project for YourGard Technology Company
The project at focus in this study will involve hiring an outside contractor to develop the new application and an outside firm to design and construct the website. The web site must maintain the company vision and make the company's operation available in a technological sense to the world.
The purpose for this project includes the increase of market share and revenue through introduction of a new product line with technological features enhanced and increase of revenue through tapping into a larger base of customers through secure Internet sales. Finally, the purpose of this project includes the improvement of service to customers through engineering remote diagnostic, tuning and repair of the new product line.
Objectives of Project
The objectives of this project include the increase of the market share by 50% within two years of product launch through provision of…
Business IT Solutions (2012) Global Tech Force. Reprieved from: http://www.global-techforce.com/business-solutions/
Network and Security Services (2012) Global Tech Force. Retrieved from: http://www.global-techforce.com/network-security/
Marketing esearch: Products and Brands
In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market. Through courageous advancement, they have developed items that have totally changed the technology market. As a result, their brand recognition has increased significantly, and they have added remarkably to their legion of dedicated supporters. The Apple Company is about design, their electronic items are fashionable, their advertising is trendy, their hardware and software are stylish, and like all factors fashionable, there is a substantial price tag. However, like all other factors of fashion, consumers are unpredictable and their tastes frequently change with the next big technology improvement. In addition, Apple company still dominates over every aspect of their item lines, this in previous times turned out to be a mistake that directed them to a specialized niche in the PC market.…
Bradley, T. (2013). Android Dominates Market Share, But Apple Makes all the Money. Forbes. Retrieved from: http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominates-market-share-but-apple-makes-all-the-money/
Deidu, H. (2012). The Value of the OS X Monopoly. Asymco. Retrieved from: http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monopoly/
Linzmayer, O. (2004). Apple Confidential 2.0. San Francisco, CA: No Starch Press
Satell, G. (2013). Why Apple's Future is Uncertain. Forbes. Retrieved from: http://www.forbes.com/sites/gregsatell/2013/04/24/why-apples-future-is-uncertain/
The lack of cultural sensitivity and focus led to EuroDisney only attaining 5% of their anticipated volume on opening day. If all of these problems with the marketing of the concept to the government, selection of leaders, definition of concessions and rides weren't enough, the pricing was outside the range of what many French families could afford. In the first years of its existence, Disney partnered with high-end rail service Eurostar to get families from England, which had a strong conversion rate with the British Pound, to visit. This further angered the French, and also made Disney appear elitist, which is a big problem in France, which prizes its egalitarianism. It has since cost Disney well over $1B to manage their way out of this problem (Curwen, 1995).
Microsoft Windows Vista
Introduced in January, 2007, Windows Vista is easily the worst operating system produced in the last ten years. It…
Curwen, Peter. (1995). EuroDisney: The mouse that roared (not]). European Business Review, 95(5), 15.
Rosen, Deborah E., Jonathan E. Schroeder, Elizabeth F. Purinton. (1998). Marketing High Tech Products: Lessons in Customer Focus From the Marketplace. Academy of Marketing Science Review, 1998, 1.
Aaron Weiss. (2006). Who needs Windows Vista? NetWorker, 10(4), 18-26.
In the most successful SMB implementations of collaborative new product development tools including PLM and PDM, priority is put first on process definition and process improvement. Once processes have been defined, continually managed to greater efficiency and as optimized as possible, then the use of information systems technologies and platforms to automate them are added (Christensen, Magnusson, Zetherstrom, 2006, 583-585). PLM as a technique or strategy is not automated until the core processes that comprise a given SMBs use of it are made as efficient as possible and optimized through business process re-engineering over time. It is critical then for SMBs looking to build a collaborative new product development strategy to first look to streamline the most critical core processes their collaborative new product development strategies will address.
Collaborative New Product Development Process Focus
Empirical studies indicate collaborative new product development strategies have a significantly higher level of success when…
Michael A. Allocca, and Eric H. Kessler. 2006. Innovation Speed in Small and Medium-Sized Enterprises. Creativity and Innovation Management 15, no. 3,
(September 1): 279.
Rajiv D. Banker, Indranil Bardhan, and Ozer Asdemir. 2006. Understanding the Impact of Collaboration Software on Product Design and Development.
Information Systems Research 17, no. 4, (December 1): 352-373,440.
The promotion budget remains high, however, and it is essential to maintain the promotions budget to defend the space, especially over the coming months when technologically superior rivals may finally enter the tablet space.
The iPad 2 has been given a premium price, consistent with Apple products. Competitors such as Samsung have chosen to meet Apple at this price rather than undercut. This brings the iPad 2 into direct competition with such products on the basis of features, something that at present favors the iPad 2. The price points are consistent globally, and are not expected to change until the next generation of iPad is introduced and the old devices need to be cleared from inventory. Apple typically does not discount its products while they are still current, and has no plans to change that policy for the iPad 2.
ith respect to place, distribution of the iPad 2 is…
Madway, G. & Raj, J. (2011). Apple iPad 2 sales seen clearing 1 million units. Reuters. Retrieved August 18, 2011 from http://www.reuters.com/article/2011/03/14/us-apple-research-idUSTRE72D30020110314
King, R. (2011). Best Buy holding iPad2 sales due to shortages. ZD Net. Retrieved August 18, 2011 from http://www.zdnet.com/blog/gadgetreviews/best-buy-holding-iPad-2-sales-due-to-shortages/23579
Kahney, L. (2002). Apple: It's all about the brand. Wired Magazine. Retrieved August 18, 2011 from http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677
MarketingMinds. (2010). Apple's branding strategy. Marketing Minds.com. Retrieved August 18, 2011 from http://www.marketingminds.com.au/branding/apple_branding_strategy.html
Moller Skycar Promotions Plan for 2013 Product Introduction
The Moller Skycar is a disruptive innovation that once launched will disrupt the auto, ultra-light aircraft and low-end private aircraft industries by completely redefining the personal travel experience. The success of the product launch is heavily dependent on how well integrated and synchronized product, pricing, distribution, pricing and the unique value proposition of the company are consistent with each other. The most critical success factor of launching a disruptive product is how integrated each functional team is to the product strategy and the unique market position it occupies, all centered on communicating clearly and accurately what makes the new product unique and highly differentiated (Brettel, Heinemann, Engelen, Neubauer, 2011). The Moller Skycar is rich with product differentiation and unique value proposition potential because it can easily symbolize freedom and flexibility, agility and responsiveness. All of these are excellent messages and emotions to…
Begona Alvarez, & Rodolfo Vazquez Casielles. (2008). Effects of price decisions on product categories and brands. Asia Pacific Journal of Marketing and Logistics, 20(1), 23-43.
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Brettel, M., Heinemann, F., Engelen, A., & Neubauer, S.. (2011). Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency. The Journal of Product Innovation Management, 28(2), 251.
SA Delre, W Jager, THA Bijmolt, & MA Janssen. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of Business Research, 60(8), 826.
New product development is pivotal and vital for the success of any business and organization. By developing and unveiling new products, a company is able to generate new prospects and reach markets. One particular important aspect that is deemed important in achieving successful product development is attaining innovative feedback and participation from consumers and markets, as they provide a concrete basis (Zemlickiene and Maditinos, 2012). Despite the fact that new product development encompasses a great deal of risk, it is deemed to be one of the most imperative strategies in any market or industry that is filled with competition. Numerous companies have been able to generate competitiveness and attained considerable profits and returns through the process of new product development. The influence that new product development has on consumer espousal and innovative behavior cannot be stressed or underlined enough. The unveiling of new products and services in the marketplace signifies…
ADIELE, K. C. (2012). New product development and consumer innovative behavior: an empirical validation study. European journal of business and social sciences, 1(6), 97-109.
Agrawal, A., & Bhuiyan, N. (2014). Achieving Success in NPD Projects. World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 8(2), 476-481.
Bhuiyan, N. (2011). A framework for successful new product development.Journal of Industrial Engineering and management, 4(4), 746-770.
Zemlickiene, V., & Maditinos, D. I. (2012). Marketing strategy formulation for innovative product development process. Business: Theory and Practice/Verslas: Teorijairpraktika, 13(4), 365-374.
Company-specific, sales, quote and order processes, customer service, and warranty and returns KPIs all reflect financial performance, over time, for any company. By measuring these KPIs and engraining them into the company culture, Citrus can create a sustainable differentiator in exceptional performance as well. The bottom line is that Citrus must turn accountable and measurable performance into a lasting competitive advantage over the long-term.
Analyzing Industry-Wide KPIs for PC Manufacturers
Areas of Measurement
Baseline: What is Measured
Project costs and expenses
Use as a baseline for defining OI
Number of orders per year
Determine configuration's impact on inventory turns
Current inventory and costs
Inventory turn savings
Lifetime cost per customer; avg. deal size by customer
Order cycle time
Order cycle times reduction of 35% or more recorded with mftrs contacted
Cost of Sales
Days Sales Outstanding reduction from 55 to 23 days on average…
AMR Research (2005) - the Handbook of Becoming Demand Driven. AMR Research Report October 6, 2006. Accessed with permission from the publisher. Lora Cecere, Roddy Martin, Debra Hofman.
AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 4, 2008 at http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf
Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 1, 2008:
Appliance Marketing Plan
Product & Mission Statement
Product Description: MicroGrill is a modern microwave oven using convection with the availability of a grill.
Given Mission Statement: We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.
Feature (Example): Compact and sleek design
How this supports the mission statement: Making the appliance much easier to store and use in a wider variety of kitchens, both large and small.
Feature: Multi-faceted capabilities
How this supports the mission statement: This empowers the consumer to be able to use a single unit for a wider variety of purposes. The consumer has to buy less appliances by enjoying the multifunctional design of the product.
Feature: Innovative technology
How this supports the mission statement: The increased speed of cooking with a convection oven helps save consumers time, allowing them to enjoy more of their days while taking advantage…
eliability and Validity in esearch
eliability is a term used to talk about the "test-retest" quality of a measurement. eliability refers the capacity of a measurement to obtain the same results over many repetitions when all the underlying conditions are stable (Chisnall, 2005; Saunders, Lewis and Thornhill, 2009). Many research variables can change over time, and these variables can impact reliability. However, statistical procedures exist to correct for most of those changes and to allow reliable data to be collected.
eliability of the questionnaires
Of the three options for establishing reliability (equivalent forms, internal consistency, parallel forms, and test-retest), internal consistency offers the most practical application for a survey to be used for concept testing or a product launch (Mitchell, 1996). To implement a strategy for determining internal consistency, a market researcher designs a number of survey questionnaire items that measure the same construct (idea, phenomenon, thing) (Chisnall, 2005).…
1. Chrisnall, P. (2005) Marketing Research. (7th ed.) Maidenhead: McGraw-Hill Education.
2. Saunders, M., Lewis, P., Thornhill, A. (2007) Research Methods for Business Students. (4th ed.) Harlow: Prentice Hall.
3. Cooper, D.R., Schindler, P.S. (2008) Business Research Methods. (10th ed.) New York: McGraw-Hill.
4. Bradley, N. (2010) marketing research -- tools and techniques. (2nd ed.) New York: Oxford University Press
The target market for the headscarves consists of Muslim women. In general, the product will appeal mostly to those aged 12-40, as that is the prime demographic for athletic wear, and as well that demographic may be more liberal with respect to things like exercise. It is important to note that there are significant differences between types of Muslims, so there is no one universal headscarf style that will appeal to all groups, or even be acceptable to all groups. A variety of designs will be needed in order to meet the needs of the target market. The target market is otherwise the same as for Nike's regular client base. This means younger, fairly well-educated, in the case of Muslims more liberal, and with a reasonable income that allows them to purchase Nike's premium-priced products.
The market is a niche market. In the United States, there are…
CIA World Factbook (2015). United States. Central Intelligence Agency. Retrieved April 19, 2015 from https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Cohen, S. (2011). The significance of clothing for female athletes.UK Sports Coach.. Retrieved April 19, 2015 from http://www.sportscoachuk.org/blog/significance-clothing-female-athletes
Harb, J. (2013). Recognising and profiting from growing niche markets. The New Economy. Retrieved April 19, 2015 from http://www.theneweconomy.com/strategy/profiting-from-growing-niche-markets
Using a reputation for ethics and innovation as a marketing strategy in the 21st century
One of Google's greatest strengths as a company is its reputation for ethical decision-making. As its founder famously stated, 'don't be evil' is a cornerstone of the Google philosophy. Google presents itself as an information-seeking company, whose flagship product is its famous search engine. Its ethos as a company is one of promoting information rather than spreading disinformation unlike so many other organizations with their biased advertising. Google must continue to capitalize upon this sense of public goodwill, even while it develops cutting-edge products to compete with Apple and other rivals. Google strives to hone its reputation for innovation and use that concept to gain traction in the marketplace.
A critical component of the positive image of the company which has won it great acclaim is the way it treats its employees. Google offers…
Edwards, D. "An inside look at Google's approach to marketing." iMedia Connection.
13 Oct 2011. 24 Apr 2014.
O'Reilly, L. "Google: 'Marketers that historically built their brand on TV are reorienting to digital." Marketing Week. 17 Apr 2014. 24 Apr 2014.
LAUNCH OF MICOSOFT'S ZUNE MP3 PLAYE
Dear Sir/Madam, I analyze development launch Microsoft's Zune MP3 player provide logic product unsuccessful. The paper sections: • Introduction - In section outline purpose paper introduce product concept.
Development and Launch of Microsoft's Zune MP3 Player
This paper discusses the development of Microsoft's Zune MP3 player a digital potable media targeting to rival Apple's iPod market. The application was launched in the market in 2006 and it performance in the market was poor owing to iPod's popularity in the market Wingfield, 2008()
Zune is a product in the digital media owned and branded under Microsoft Corporation used for purposes of storing potable media. The product aimed at creating a platform for social ecosystem around product of Microsoft. The portable media has similar functions as an iPod with streaming for X-box via a Zune software and music, TV, media software and movies under a Windows…
Balmer, J.M.T. (2001). Corporate Identity, Corporate Branding and corporate marketing European Journal of Marketing 34(4), 248-291.
Barnes, B. (2007). "NBC Will Not Renew iTunes Contract",. The New York Times, August 31,.
Holahan, C. (2006). The Method to Microsoft's Zune Madness," Business Week,, 13 November.
Hunger, J.D., & Wheelen, T.L. (2010). Essentials of Strategic Management: Prentice Hall PTR.
The development of a product strategy is one of the most important components of introducing new products into the market. A product strategy is defined as a roadmap that provides an outline of the end goal of a product and what it would become upon completion. Business organizations increasingly develop and utilize product strategies because of their significance in strategic planning and marketing with regards to the achievement of desired organizational goals and objectives. The formulation of a product strategy is also critical because products and services usually undergo a life cycle of new product introduction, growth, maturity and decline. The different stages in new product introduction have considerable impacts on the marketing strategy and promotional initiatives. An example of a product strategy is the introduction of a new software product in the market.
Product Life Cycle for a Software
Marcu & Gherman (2010) define product life cycle…
products that you have selected, the category in which they fall and the primary target market for each of the products.
The Coca-Cola beverage, produced by the Coca-Cola company of Atlanta, Georgia is sold in more than 200 countries. The Company produces the coca-cola (otherwise called Coke) beverage which is then distributed to licensed international Coca-Cola bottlers. It is perhaps one of the most well-known beverages in the world and is synonymous to the American name. Its category is a carbonated soft drink drunk for pleasure. Its target age group is 18-25 that covers around 40% of its total age segments (Zimbio.)
Sweetened condensed milk
Condensed milk is cow's milk from which water has been removed. It is most often sold as sweetened condensed milk where sugar is added. Its category is a condensed beverage that is used for inclusion in baking, or can be added to coffee or…
Marketign week. Coca coal http://www.marketingweek.co.uk/brands/coca-cola/
Van den Berg Evaporated and condensed milk.
Should Barclay's Caribbean Operations Merge?
The strategy for Barclay in the Caribbean is to consider the market as a small share of the global commercial and investment banking market. Business units that operate in the Caribbean or West Indies are seen as offshore business operations with emerging onshore business. (Wood, Beamish, 2004) The units have also focused on reducing operational risk exposure as ameans to drive revenue growth. Such a strategy is rather conservative and represents a risk-free growth rate for Barclay's Caribbean operations.
Barclay's operations are extensive and span the globe with offices and accounts on six of seven continents. "Corporate and business services are offered in all 14 countries, and offshore banking services are offered in the Bahamas, Barbados, Cayman, the British Virgin Islands (BVI), and Turks & Caicos. Corporate banking accounts for 45% of corporate income, personal banking 27 per cent and offshore banking 28…
Platt, G., Hawser, A., Neville, L., Green, P., & Fittipaldi, S. (2005). 2005 world's best banks. Global Finance, 19(9), 18. Retrieved from http://search.proquest.com/docview/198833010?accountid=13044
Wood D., Beamish P. (2004) CIBC -- Barclays: Should Their Caribbean Operations Be Merged? The University of Western Ontario, IVEY School of Business.
Which means that there is a greater adrenaline rush for product users?
The main difference between ocaine and other competitors is product placement; it has done a wonderful job of providing an underground advertising campaign that has caused even more people to become interested in it. Its current strategy of providing limited supplies has also helped to create greater hype for the product as it is only accessible through Peer to Peer websites such as Ebay and their primary sales website. Another strong factor in its favor is its increased dosage of caffeine. With 280 mg of caffeine per 8.5 ounce bottle, it easily outclasses the majority of competitors on the market. However, this high dosage may in fact work against the company in the future, as numerous doctors have come to the fore to attest to the health risks of drinking such much caffeine in one sitting.
Cocaine. (2007, January 18). Retrieved January 21, 2007, from http://www.drinkcocaine.com/
SOWRY, M. (2006, September 18). The Ultimate Energy Drink: Cocaine? Retrieved
January 21, 2007, at http://abcnews.go.com/Health/story?id=2459718&page=1
The question we should be asking ourselves here is how the cream's features can be adapted to fit Thai climate. The best way to do this is by evaluating during a short period of time (up to two weeks) the exact effects of climate and weather on the cream. The team that will evaluate should also consider any possible side effects and chemical transformations that may occur due to the increased humidity in the atmosphere. Further more, the team will analyze whether or not the cream possibly has any side effects on the Thai skin. Indeed, if the cream has only been evaluated on Caucasian skin, for example, with its own characteristics (a larger amount of some elements, corroborated with lower amounts of others), it may prove wrong for other types of skin. All these evaluations are quite important before launching the product, so as to eliminate any possible issues…
1. Gross, Ames. Human Resource Issues in Thailand. Pacific Bridge Inc. Spring 1996. On the Internet at http://www.pacificbridge.com/Publications/ThailandSpring96.htm
2. Yaffe, Hillary. The Efficiency of OTC antibiotic Creams -- Phase II. On the Internet at http://plymouthschools.com/Science/scifair9/abstracts/biology/B58.htm
Gross, Ames. Human Resource Issues in Thailand. Pacific Bridge Inc. Spring 1996. On the Internet at
The use of forecasting and supply chain management techniques is also pervasive throughout Dell's product life cycle planning programs (Fields, 2006).
How different Issues for Product Development are applied in the organization?
Dell is best known for its innovation of the direct sales model and rapid pace of innovation in the build-to-order sales model of personal computers, peripherals and entire networks (Salvador, de Holan, Piller, 2009). The build-to-order selling strategy which has successfully differentiated Dell for decades places tight tolerances for delivery and quality on its supply chain partners (Gunasekaran, Ngai, 2005). For the build-to-order model to be profitable, Dell has to take all variation or potential for disruption out of this strategy, starting with product development. The prioritization on creating product configurations that can quickly be componentized with parts transferrable across multiple product lines is also a high priority within Dell (Gunasekaran, Ngai, 2005). Implicit in the approach Dell…
Dell Investor Relations (2011). Investor Relations. Retrieved October 30, 2011, from Dell Investor Relations and Filings with the SEC Web site: http://content.dell.com/us/en/corp/about-dell-investor
Gary Fields. (2006). Innovation, Time, and Territory: Space and the Business Organization of Dell Computer. Economic Geography, 82(2), 119-146.
A Gunasekaran, & EWT Ngai. (2005). Build-to-order supply chain management: a literature review and framework for development. Journal of Operations Management, 23(5), 423-451.
V Krishnan, & Shantanu Bhattacharya. (2002). Technology selection and commitment in new product development: The role of uncertainty and design flexibility. Management Science, 48(3), 313-327.
Vice President Communications,
Informational Product Report
The iPhone 5 Features and Specifications
Operating System and Central Processing Unit (CPU)
Audio and Sound
The new lightning connector
Comparison of iPhone 5 with previous versions
iPhone 5 Design
iPhone 5 Display
iPhone 5 Camera
iPhone 5 Ear Pods
iPhone 5 Comparison with previous iPhone versions
Apple has finally launched its newest version of Smartphone in the iPhone series -- the iPhone 5. The most awaited iPhone 5 has received great appreciation after its launch on 21st September 2012. The consumers and businesses were exposed to numerous rumors about the design and features of the new iPhone. The new iPhone is now available in the market with different new features and supporting capabilities. This report presents an overview of this innovative Smartphone in terms of its features, designs,…
Apple, Inc. Compare iPhones. 2012. Web. October 20th, 2012.
Apple, Inc. Specifications. 2012. Web. October 20th, 2012.
Apple, Inc. Features. 2012. Web. October 20th, 2012.
Apple, Inc. Design. 2012. Web. October 20th, 2012.
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.
Determine the types…
1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.
2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.
3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc. http://www.sdcexec.com/web/online/FulfillmentLogistics-Trends/Guest-Column -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982
At the same time the social awareness is increasing in terms of its viability as a rescue product in case of any battery failure.
The renewable energy products are gaining popularity in developed countries. The technology used in the product is using sunlight to transform it into solar energy for chagrining battery. Therefore it is an advanced technology. The usage of solar technology as well as the presence of secondary input through the car lighter is evident that product is designed using the latest technology. The technological environment of the product is rapidly chaining and improvements are incorporated. The product should be analysed periodically for advanced features.
The environmental aspects of the product are most favourable in terms of the product usage and technology used to manufacture the device. The product is considered as a contributor to the efforts of promoting renewable energy alternatives at small…
Amazon, 2011, SOLAR POWER CAR PANEL BATTERY TRICKLE CHARGER 12V 1.5W, Retrieved From: http://www.amazon.co.uk/gp/product/fB002V9JEF0/ref=s9_simh_bw_p263_d0_i4?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=merchandised-search-9&pf_rd_r=AA95B12935CE4ADA9860&pf_rd_t=101&pf_rd_p=368716567&pf_rd_i=248877031
Gitman, LJ, & McDaniel, CD 2008, the future of business: The essentials, South-Western Pub, USA.
Go Outdoors, nd, Ring Solar power battery maintainer, http://www.gooutdoors.co.uk/solar-maintainer-p178539
Guffey, ME & Loewy, D 2012, Essentials of business communication, South-Western Pub, USA.
Other rivals will have a more secure market share as well, and new drugs may develop. However, although the rise may not be as astronomical, hopefully from AstraZenica's perspective, Crestor's next phasing into the 'decline' phase of the product life cycle will not be as impressive, either.
CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn
Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/
Crestor. (2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/sideeffects.asp
Drugrecall.com. (2004) "FDA says Crestor ads are false and misleading." Retrieved 22 Jan 2005 at http://www.adrugrecall.com/news/crestor-safety.html
Marketing teacher. (2004) "Pricing." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_pricing.htm
Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.
Marketing teacher. (2004) "Value Chain." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn
Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/
Crestor. (2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at
Challenger Launch Decision
JOE KILMINSTE'S ACCOUNTABILITY IN THE CHALLENGE DISASTE
On January 28, 1986, the Challenger, one of the reusable space shuttle by the National Aeronautics and Space Administration or NASA, was launched off at the John F. Kennedy Space Center in Cape Canaveral, Florida but exploded 72 seconds after liftoff. The launch was approved and ordered by the management of the Morton Thiokol, Inc., an aerospace company, that manufactures solid propellant rocket motors for big clients, including the NASA, and per NASA's urging despite the objection of Morton Thiokol's engineers that the 30-degree F. temperature was inclement to the shuttle's boosters. The launch was a publicized event as NASA's 25th mission and had a selected teacher, Christa McAulifee and six astronauts on board. All these passengers perished (Jennings 1996).
The launch was repeatedly postponed because the engineers of Thiokol notes the failure of an O. ring assembly in the…
Benner, L. (1996). The Challenger Launch Decision by Diane Vaughan. Book Review, International Society of Air Safety Investigators: ISASI Forum. http://www.ipri.org/Reviews/Vaughan.html
Jennings, MM. (1996). Summary of the "Challenger" Episode. Case Studies in Business Ethics, second edition. West Publishing. http://www.calbaptist.edu/dskubik/nasa.htm
Stubley, G. (1998). Engineers and Integrity. The Objectivist Center. http://www.ios.org/tex/gstubley_engineers-integrity.asp
Vaughan, D. (1996). The Challenger Launch Decision: Risky Technology, Culture and Deviance at NASA.. Paperback. University of Chicago Press.
marketing of a Singaporean product: by carrying out a secondary search about the company that manufactures the product or provides the service, a review of the marketing of that product is presented. The paper covers the following areas: Introduction, in which the dissertation if briefly introduced, the product or service is also introduced, and the objectives that are intended to be achieved in the paper are highlighted; Literature review, in which a review of the literature available on the company and its products/services are discussed. Next, the main body of the paper covers the following marketing aspects of the company: Company background; The marketing of its products/services; Segmentation of its markets; The Target Customers; The Product/Service Offering; The Marketing Strategies of the Company; The Marketing Program of the Company; The Strengths of its Marketing; The Weaknesses of its Marketing; Recommendations; Conclusions.
The purpose of this paper is to analyze…
Harvard Business Review (2002), Harvard Business Review on Marketing, Harvard University Press.
Hiam, A. (2000), Marketing kit for dummies, For Dummies Press.
Kotler, P. (1999), A Framework for Marketing Management, Pearson Education.
Kotler, P. (2000), Kotler on marketing: how to create, win and dominate markets, Free Press.
New Product, Service or Process
Produce a specification for an agreed project to implement a new product, service or process
Be able to plan for the launch of a project to implement a new product, service or process
Produce a project plan for an agreed project
Match appropriate resources to a Project
Cost all resources required for implementing a project
Agree timescales for the management and implementation of a project
Plan an appropriate strategy for the implementation of a project
Be able to implement a project
Implement a project in accordance with an agreed specification
Develop appropriate measures to monitor and evaluate progress and outcomes
Monitor the implementation of a project
Task 4: Be able to evaluate the outcomes of a project
Analyze the outcomes of a project in terms of the original project specification
Evaluate the outcomes of a project
Make justified recommendations for improvements to the project
Business in Malaysia
The author of this report is asked to answer to a theoretical scenario whereby the training and other initial materials for a new product line are lost in transit but yet the big-wigs want the sales and other outcomes of this new product line to be over the top regardless. The author of this report is asked to answer to the ethical, strategic, operational and financial issues relative to this situation, is asked to offer the options that present themselves vis-a-vis fixing this whole situation with the associated consequences with each choice enumerated. The best choice and worst case scenario overall are to be chosen and explained. While some delay will be needed due to the lost shipment, there is no reason why recovery is not possible over the long-term.
Ethical, Strategic, Operational & Financial Issues
The ethical implications of the above is that management has to…
Apple. (2014, April 18). Apple. Apple. Retrieved April 18, 2014, from http://www.apple.com
IUPUI. (2014, April 8). Supply Chain Management. Kelley School of Business
Indianapolis. Retrieved April 18, 2014, from http://kelley.iupui.edu / undergrad/academics/majors/supply-chain-management/
The product line of Yerba Hair Care shampoos made from Yucca root by the represents a revolutionary new product made with old technology and knowhow. The product is an example of entrepreneurship since Taos Herbal was launched with in 1981 to take advantage of the health craze of the time and demand for natural products of the time ("Yerba hair care...," 2011).
In the case of this product and its introduction to the market it uses both approaches entrepreneurship and intrapreneurship. hile the company was launched in a spirit of entrepreneurship, intrapreneurship has piloted the development of such product lines as Yerba Hair Car shampoos. The intrapreneurship approach was necessary due to the pressure from bigger companies who are now marketing "natural" products with herbal supplements, thereby negating this advantage to Taos Herb Company's product lines. For this reason, it has been necessary for Taos to choose a…
Winduss, S. (2008, September 18). Entrepreneur or intrapreneur?. Retrieved
from http://www.smallbusinessvoodoo.com/7/entrepreneur-or-intrapreneur/ .
Yerba hair care - infused with natural wisdom. (2011). Retrieved from http://www.taosherb.com/store/negrita.html .
As market research will be relied on to define which specific regions of the country to expand into and the most profitable potential product mix given that expansion plan, IPT will find that marketing is as much about measuring results and using marketing intelligence (Lee, Trim, 2006) as it is about pricing and promotion. For IPT to be successful in the long-term it is critical that the company culture also embrace the use of marketing intelligence to make location decisions, product sourcing and product mix optimization decisions (Barlow, Siddiqui, Mannion, 2004) and also define a pro-forma Profit & Loss Statement of the proposed expansion strategies with varying product mixes included.
In conclusion marketing is a highly integrative series of practices, techniques and strategies that are meant to make the entire company customer-centric and focused on how to consistently deliver exceptional customer experiences. Marketing has also become increasingly…
Alexis KJ Barlow, Noreen Q. Siddiqui, Mike Mannion. (2004). Developments in information and communication technologies for retail marketing channels. International Journal of Retail & Distribution Management, 32(2/3), 157-163. Retrieved January 16, 2009, from ABI/INFORM Global database. (Document ID: 624218421).
Constantinides (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management, 22(3,4), 407-438. Retrieved January 14, 2009, from ABI/INFORM Global database. (Document ID: 1057129551).
Philip J. Kitchen, Ilchul Kim, Don E. Schultz. (2008). Integrated Marketing Communications: Practice Leads Theory. Journal of Advertising Research, 48(4), 531. Retrieved January 15, 2009, from ABI/INFORM Global database. (Document ID: 1622171651).
Yang-Im Lee, Peter R.J. Trim. (2006). Retail marketing strategy:the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence & Planning, 24(7), 730-745. Retrieved January 16, 2009, from ABI/INFORM Global database. (Document ID: 1146556531).