Promotion Plan Essays (Examples)

Moller Skycar Promotions Plan for 2013 Product Introduction

The Moller Skycar is a disruptive innovation that once launched will disrupt the auto, ultra-light aircraft and low-end private aircraft industries by completely redefining the personal travel experience. The success of the product launch is heavily dependent on how well integrated and synchronized product, pricing, distribution, pricing and the unique value proposition of the company are consistent with each other. The most critical success factor of launching a disruptive product is how integrated each functional team is to the product strategy and the unique market position it occupies, all centered on communicating clearly and accurately what makes the new product unique and highly differentiated (Brettel, Heinemann, Engelen, Neubauer, 2011). The Moller Skycar is rich with product differentiation and unique value proposition potential because it can easily symbolize freedom and flexibility, agility and responsiveness. All of these are excellent messages and emotions to…

References

Begona Alvarez, & Rodolfo Vazquez Casielles. (2008). Effects of price decisions on product categories and brands. Asia Pacific Journal of Marketing and Logistics, 20(1), 23-43.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Brettel, M., Heinemann, F., Engelen, A., & Neubauer, S.. (2011). Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency. The Journal of Product Innovation Management, 28(2), 251.

SA Delre, W Jager, THA Bijmolt, & MA Janssen. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of Business Research, 60(8), 826.

Moller Skycar

The promotions plan for the Moller Skycar launch will feature a number of different facets. The first will be the message, which should consist of two parts. The first part will focus on introducing the product, because the Skycar is not only a new product but a new category as well. There will be informational hurdles to overcome and some consumers may be skeptical, so the introduction message will be mixed with informational messages as well. The second message of the plan will highlight the attributes of the Skycar. It cannot be assumed that the Skycar's attributes are self-evident, so the product features and other attributes will need to be communicated to consumers in a way that differentiates them from the attributes of competing products such as automobiles.

The message should also contain a heavy visual emphasis. People need to see the Skycar in action. They need to…

Works Cited:

Moller Skycar website home page at  http://www.moller.com  viewed November 7, 2010.

CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed at the cbsnews.com website,  http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml  on November 7, 2010.

Anon, (n.d.), Moller Skycar M400 viewed at  http://en.wikipedia.org/wiki/Moller_Skycar_M400  November 24, 2010.

The Head Pharmacist has worked as a pharmacist in the area for a long time, including at the small pharmacy in the medical clinic near the hospital where many doctors have their offices. As such, he is well positioned to make contacts with those doctors in order to build the reputation of our pharmacy.

Financial Plan

The financial plan will begin with the income statement. There are two main revenue streams, being retail and pharmacy. A third revenue stream within Pharmacy will be the online ordering, whereby customers can order over the eb and have their drugs ready for pick-up, or for delivery via the courier of their choice. Such revenue will be attributed to Pharmacy, and retail products will not be included in these orders.

ith respect to costs, labor costs are expected to reflect the staffing levels. hile there will be as many as 20 staff members, there…

Works Cited:

ACCP. (2008). The definition of clinical pharmacy. Pharmacotherapy. Vol 28 (6) 816-817.

Fein, a. (2006) How pharmacists view Wal-Mart's pricing strategy. Drug Channels. Retrieved November 12, 2012 from  http://www.drugchannels.net/2006/10/how-pharmacists-view-wal-marts-pricing.html 

Hellinger, F. (1995). Any-willing-provider and freedom-of-choice laws: An economic assessment. Health Affairs. Vol. 14 (4) 297-302.

Miles, M. (2011). A research note on market creation in the pharmaceutical industry. The Journal of Business Research. Vol. 64 (7) 723-727.

Global Fighter Jets Marketing Plan

Marketing Vision

Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.

Marketing Mix

Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.

Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.

Price: The reason…

References

Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.

Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.

Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.

Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).

They will also be in charge with packaging the product.

4.2 Distribution Strategy

The distribution channel will be considerably simplified given that the PortAlarm is a DIY system. Therefore, company will no longer have to send their electrician to install the alarm system. His presence within the company is however compulsory for he will have to attend any complaints and additional services required by the buyers.

The distribution will be a direct one, no intermediaries interfering in the process. The client will be able to pick up the product form the company's location, reducing as such the company's logistic expenses.

4.3 Promotion Plan

The PortaAlarm will be promoted both directly and indirectly. The direct strategies imply that Starlet Alarms will present the new product to their customers with the aid of their sales representatives. The telesales staff will contact the past customers they have in the company's database and will…

References

Starlet Alarms

2002-2007, the Marketing Mix (the 4 P's of Marketing), Net MBA,  

Business Plan

Enfant is a children's clothing boutique in Park Slope, Brooklyn. The business model is to bring in unique lines of children's clothing, sourced from around the world if need be. Unique items, coupled with a focus on customer relationship management and social media promotion form the differentiation strategy. The target market is fairly wealthy, educated and stylish. They are willing to spend on their children's clothing as they see their children as reflections of their own style.

The shop will lose some money in the first year, but will be profitable in subsequent years, and be able to pay the proprietor a salary. The proprietor is 30% owner, with the uncle as a silent partner who contributes all of the capital in exchange for a 70% cut.

The clothing will be high end, not made in sweatshops, stylish in design and unique to the store in most cases.…

References

NetMBA (2010). Pricing strategy. NetMBA.com. Retrieved November 13, 2015 from  http://www.netmba.com/marketing/pricing/ 

Statista (2015). Leading U.S. retail stores by segment in 2012, based on highest sales per square foot. Statista. Retrieved November 13, 2015 from  http://www.statista.com/statistics/247319/us-retail-stores-by-segment-based-on-highest-sales-per-square-foot/ 

Property Shark.com (2010). Retail space on Flatbush Avenue in Brooklyn. PropertyShark.com. Retrieved November 13, 2015 from  http://www.propertyshark.com/mason/text/infopages/Retail-Space-Flatbush-Avenue-Brooklyn.html 

Investopedia (2015). Restrictive covenant. Investopedia. Retrieved November 13, 2015 from  http://www.investopedia.com/terms/r/restrictive-covenant.asp

psychiatrist, Viktor Frankl, while suffering numerous hardships in his life as a prisoner of war in a Nazi work camp that included being isolated from the rest of the world including his family along with the prospect of facing at the hands of his captors death every day began to question the meaning of his own existence and the meaning of life in general. Frankl eventually came to the conclusion that people derive meaning from their lives as either as result of their suffering, their ability to love another, and their work (Frankl, 1985). A person's work helps them to define a sense of themselves, contributes to their feeling that they are useful, and helps to keep them active (Frankl, 1985; Shacklock, 2006; Waddell & Burton, 2006). These benefits occur at any age; therefore, by continuing to remain in the workforce elderly people can both produce benefits to their community…

References

Australian Bureau of Statistics. (2006). Retirement and retirement intentions. Canberra: Author.

Beier, M.E., & Kanfer, R. (2013). Work performance and the older worker. Sage Handbook on Aging, Work, and Society, 16, 65-97.

Center for Disease Control. (2012). Older employees in the workplace. In National Center for chronic disease prevention and health promotion. Retrieved September 25, 2014, from  http://www.cdc.gov/nationalhealthyworksite/docs/issue_brief_no_1_older_employees_in_the_workplace_7-12-2012_final508.pdf .

Cummings, T., & Worley, C. (2014). Organization development and change. Stanford, CT:

Timeline for Professional and Personal Growth
Nurse Practitioner (NP) role is one of the specialties in advanced practice nursing and has experienced an increase in demand because of the shortage of nursing (Hamric, Tracy & Hanson, 2013). The growth of the NP role in the modern advanced practice nursing field is also attributable to the increased demand in primary care services. Given the increased demand of these practitioners, the nursing education field is increasingly encouraging more individuals to enroll for nurse practitioner roles. However, for an individual to become an accomplished nurse practitioner, he/she has to undergo or navigate a complex process to become a full-fledged practicing nurse practitioner (Luckey, 2018). Therefore, the individual needs to have a clear timeline for professional and personal growth as he/she enters the world of advanced practice nurse. This paper provides my timeline for professional and personal growth as a nurse practitioner in today’s…

Public elations Campaign Plan for Huntington County

The mission of the Emergency Management Agency for Huntington County is to provide an integrated and comprehensive emergency management system that would coordinate community resources in order to protect lives, the environment, property, preparedness, recovery and response from all natural and man-made hazards that impact the county (Yates & Paquette, 2011). The county has implemented a CodeED emergency Notification System that it uses to communicate any emergencies to the registered members of the county. The system enables the county to telephone all targeted areas of the county, and it can dial over 50,000 number in an hour (Wentz et al., 2014). The main weaknesses of the system is that it only dials three times, and if a response is not received, it will not dial again. However, the system is smart enough to leave a voice message. The main threats to the system…

References

Shimp, T., & Andrews, J.C. (2013). Advertising promotion and other aspects of integrated marketing communications: Cengage Learning.

Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390-398.

Wentz, B., Lazar, J., Stein, M., Gbenro, O., Holandez, E., & Ramsey, A. (2014). Danger, danger! Evaluating the accessibility of Web-based emergency alert sign-ups in the northeastern United States. Government Information Quarterly, 31(3), 488-497.

Yates, D., & Paquette, S. (2011). Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake. International Journal of Information Management, 31(1), 6-13.

Diabetes and Self-Care Initiative Among High School Students

The onset of modernization, coupled with the globalization process over the last 50 years has seen not just the spread of positive cultures and influences to different parts of the world but also the propagation of some negative health related conditions among them being diabetes. The importation of the western cultures to other regions including remote islands saw the carrying of the Western diets and ways of life some of which have had negative impacts. The fast foods, docile lifestyle perpetuated by the inactive entertainment from electronics have been a major cause of diabetes among the cultures that have adopted the Western cultures. The staggering number of new cases of diabetes among men and women who traditionally did not have such high numbers of diabetes is a cause of alarm. Worse still is the ever increasing number of children with type 1…

References

Ajala, O., English, P., Pinkney, J. (2013). Systemic review and meta-analysis of different dietary approaches to the management of type 2 diabetes. American Journal of Clinical Nutrition, 97(3): 505-516.

Barnard, N., Cohen, J., Jenkins, D. et al. (2009). A low-fat vegan diet and a conventional diabetes diet in the treatment of type 2 diabetes: a randomized, controlled, 74-wk clinical trial. The American Journal of Clinical Nutrition, 89(suppl): IS-9S.

Cunningham-Myrie, C., Theall, K., Yonger, N., et al. (2015). Associations between neighborhood effects and physical activity, obesity, and diabetes: The Jamaica Health and Lifestyle Survey, 2008. Journal of Clinical Epidemiology, 68(9): 970-978.

Reece, A. (2010). The fetal and maternal consequences of gestational diabetes mellitus.

The marketing plan strategies will use mass marketing for the marketing campaign. The mass marketing strategy is very advantageous because it will be tailored to reach the large number of potential buyers. Historically, most hospitals in the United States use mass marketing to reach potential buyers in their local areas. Despite the advantages of mass marketing, the strategy may make an organization to be susceptible to the competitors.

As part of the marketing strategy, Eastern Boston Health Center will use market niche strategy for marketing campaign. Market niche is a type of market positioning where an organization follows the market segments in a large market to promote the company specialized service. Market niche is a common approach for the marketing strategy in the healthcare delivery. Typically, the niche strategy is the best approach for the specialized healthcare delivery.

Tactic Plan

The four Ps will be used for the tactical plan.…

References

Fox News (2012). 30% of Latinas Suffer from Perinatal Depression. Fox News Network, LLC.

Jones & Bartlett (2010). Marketing Strategy. Jones & Bartlett Learning LLC

Market Watch (2012).Over 30% of Latinas in the U.S. And Mexico Suffer Perinatal Depression. Newswire Portland Oregon.

U.S Census Bureau (2012), Boston (city), Massachusetts. U.S. Census Bureau: State and County QuickFacts.

There are minor differences in prices, quality, and features of these products. Therefore, consumers can choose those products that best match their current needs. In the new market, Technosoft will need to strive hard for building a strong customer base by producing and promoting innovative technology solutions.

v. The Bargaining Power of Suppliers:

The bargaining power of suppliers is strong against new and small scale software manufacturers while very low against top market leaders. eason being, large scale manufacturers take advantage of their financial strength and make long-term collaborations with the raw material suppliers in a view to get regular and non-stop supply. On the other hand, small manufacturers can neither make strategic collaborations nor make bulk purchases for getting discount on raw material. As a result, the bargaining power of suppliers increases against these small manufacturers.

Section 3: Marketing Plan

3.1: Potential Target Market

Technosoft specializes in operating system…

References

Bangs, DH, & Henricks, M. (2005). Business Plans Made Easy, 3rd Edition. Irvine, California: Entrepreneur Press.

Cadle, J., Paul, D., & Yeates, D. (2010). Business Analysis, 2nd Edition. Swindon: British Informatics Society

Canzer, B. (2006). E-business: strategic thinking and practice, 2nd Edition. Boston: Houghton Mifflin.

Daft, R.L. (2011). Understanding Management, 7th Edition. Mason, OH: South-Western.

Treme

Explain your plan for dealing with risk by developing a contingency plan

The risk embedded within the overall market is that of uncertain macroeconomic factors and their overall implications on consumer confidence. Unemployment remains stubbornly high at 7.7%. Unemployment has never seen these levels since the great depression (Beaudreau, 1996). Median incomes in the United States have fallen from $51,000 prior to 2008 to a now more modest $48,000 (DeNavas, 2012). During this period however, commodity prices have increased. The prices of gas, food, utilities, and rent have all increased over the past 5 years. This puts a strain on consumer confidence and consumer spending. This affects Treme as the restaurant relies on the discretionary income of individual customers to generate profit. As such a contingency plan is warranted in the event of adverse economic circumstances. The main sources of risk for the company will be changing consumer sentiments,…

References

1) Beaudreau, Bernard C. (1996). Mass Production, the Stock Market Crash and the Great Depression. New York, Lincoln, Shanghi: Authors Choice Press.

2) DeNavas-Walt, Carmen; Proctor, Bernadette D.; Smith, Jessica C. (September 2012). "Real Median Household Income by Race and Hispanic Origin: 1967 to 2010." Income, Poverty, and Health Insurance Coverage in the United States: 2012. U.S. Census Bureau. p. 6-13

3) Tauber, E.M. (1988), "Brand leverage: strategy for growth in a cost-controlled world," Journal of Advertising Research, 28, August -- September, pp. 21-38

4) Maddigan, Ruth; Zaima, Janis (1985). "The Profitability of Vertical Integration." Managerial and Decision Economics 6 (3): 161 -- 179

Terrace Hospital Marketing Plan

Marketing trategy -- Terrace Community Hospital

ummary- Terrace Hospital is a smaller, community hospital, located in a suburb of a major city. There are a number of large urban hospitals within 45-60 minutes of Terrace, but the focus for Terrace is as an expanded clinic that provides basic services for urgent care, seniors, obstetrics, general practice, counseling and education programs, radiology, complete blood work, and an osteo-care unit for citizens of the outlying communities that are 45-60 minutes from Terrace, and thus quite a distance from the urban hospitals. The hospital is reviewing its marketing plan in order to focus more on profitable and complete care, knowing that more complicated specializations are more available in the urban center.

Major Health Concerns -- Quality pediatric care, childhood obesity and Type-II diabetes, alcohol and cigarettes, substance abuse, TDs, geriatric care, obesity and cardio-renal issues.

Target Patients- The community…

Sources Consulted

Buckley, P. (2009). The Complete Guide to Hospital Marketing. Marblehead, MA: HCPro, Inc.

City University of New York. (2011). Marketing Planning, Strategic Planning and the Marketing Process. Retrieved from: http://academic.brooklyn.cuny.edu/economic/friedman/mmmarketingplanning.htm

Eckrich, D.; Schlessinger, W. (2011). An Application of the marketing concept in health-care services planning. Journal of Marketing Research. Retrieved online from: http://www.www.aabri.com/manuscripts/10571.pdf

HR Council. (2012). HR Planning. Retrieved from: http://hrcouncil.ca/hr-toolkit/planning-strategic.cfm

Business Plan Proposal:

The Ducks Poker Room

Business Plan Proposal: The Ducks Poker Room

Executive Summary/Company Description

The Ducks Poker Room will be a new for-profit gaming club primarily hosting players of versions of the card game known as "Poker." The Ducks Poker Room will also offer alternate games, including but not limited to promotions for prize pools involving tickets to college basketball and football games. Finally, The Ducks Poker Room will host patrons who are not playing poker.

Business Plan Objectives

Provide exceptional facilities, equipment, service, staff and merchandise that create a highly positive impression on our core customers;

Consistent entertainment atmosphere and product quality;

Capitalize on excellent location opportunity;

d. Launch the venue with a highly publicized grand opening event in the spring of Year 1;

e. Maintain tight control of costs, operations, and cash flow through diligent management and automated computer control;

f. Maintain food costs below…

Lys Fashion Business Plan

DayLys primary earnings

The company's start up

DayLys proposed start up expenses

Strategy and implementation summary

Marketing strategy

Target market

Sales revenue for the first and second year

Graph depicting the sales revenue

Five-year financial plan

Break-even Analysis

Pro Forma Profit and Loss

Pro Forma Cash Flow

Pro Forma Balance Sheet

Business atios

Percent of Total Assets

Percent of Sales

Main atios

Activity atios

Liquidity atios

Additional atios

The focus of this project is to draw up the business plan for DayLys Fashion and the start up funding will be $45,000. The paper also provides the pro-forma profit and loss, and the marketing strategies. The financial plan reveals that the company will record profits in the first year and continuing making profits within the next five-year.

DayLys Primary Earnings

DayLys primary earnings will be $62,715 in year 1, $135,771 in year 2,

and $243,806 in year…

Reference

Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review.

Vending Machine Businsess Plan

Maketing business plan

Location, envionment and taget maket

Value poposition and competitive edge

Maketing and sales stategy

Online maketing technique

Picing

Business plan:

H.U.M.A.N. Healthy Vending -- Healthy Seven Vending

Location, envionment and taget maket

Ameica's obesity epidemic has been spialing out of contol in the past two decades, and will continue to gow unless dastic measues ae taken to change Ameican eating habits. It is of paticula concen that the ate of childhood and adolescent obesity is gowing so apidly. H.U.M.A.N. Healthy Vending (Healthy Seven Vending) believes that it is essential that food copoations pai with local municipalities, educational institutions, and othe oganizations that play a vital ole in young people's lives. "Moe than half of U.S. middle and high schools still offe suga dinks and less healthy foods fo puchase. Students have access to suga dinks and less healthy foods at school thoughout the…

references even when they are not eating from vending machines.

A growing problem. (2013). Overweight and obesity. Centers for Disease Control. (CDC).

Retrieved:  http://www.cdc.gov/obesity/childhood/problem.html 

Not even public health experts entirely agree why the obesity rate has skyrocketed in recent decades. This website provides an overview of some of the leading proposed causes, including the popularity of marketing junk food to teens.

H.U.M.A.N. Healthy vending machines. (2013).  http://www.healthyvending.com/machines

Marketing Plan

oyal line clothing Marketing Plan

oyal line clothing is a company that undertaking production and distribution of casual clothing for both men and women. The company's clothing lineup is ideal for individuals with a passion for outdoor activity as well as those aspiring to embrace this type of life style. Manufacture of the clothing lineup is undertaken in such a way to afford the users a feel for their love and passion for outdoor activities. This is by making logos on the clothing for different sporting and outdoor activities. This labeling creates an opportunity for royal line clothing to capture interest of many outdoor enthusiasts thus widening the potential customer base.

oyal line clothing understands that casual clothing line up needs to deliver to the potential and existing clientele a feel of the outdoors. This is achieved by picking colors for the clothing closely related to nature. The…

References

Fleisher, C.S., & Bensoussan, B.E. (2007). Business and Competitive Analysis Methods: Effective Application of New and Classic Methods. Upper Saddle River, NJ: Financial Times Prentice Hall.

Gibson, & Eric. (2006). Sell What You Sow. The Grower's Guide to Successful Produce Marketing. Auburn, CA: New World Publishing.

Kotler, P. (2000). Marketing Management Analysis, Planning, Implementation and control. New Jersey:: Prentice Hall.

Business Implementation

The Ducks Poker Room

Company & Product Description

anagement Team

arketing Plan

Operations

Human Resources

Implementation Plan

Financial Plans

The Ducks Poker Room was founded in 2012 and is the finest poker room in the State of Oregon. The Ducks Poker Room offers any poker game in a relaxing comfortable atmosphere. Our mission is to provide the best place to play poker.

Business/Product or Service

The Ducks Poker Room makes it is easy to play a live poker game. We provide the space, tables, chairs, chips, and dealers to give you a comfortable poker experience. Our main product is that of service and we are in the introductory stage as we are just getting started. We compete primarily on our service and the promotions that we offer. Our future plans include developing our own line of poker accessories, which provide a different revenue stream as well as tap…

Market Description

The U.S. Bureau of Labor Statistics classifies the Gambling Industry with NAICS #713200 and within NAICS #713000 -- Amusement, Gambling, and Recreation Industries. Gambling is a cultural phenomenon across the United States and Oregon is no exception: according to the most recent Indian Gaming Industry Report, based on figures from 2009, revenue for the nine Oregon casinos totaled $459.7 million.

Five Oregon Indian Casinos reportedly offer Poker rooms: Wildhorse Resort and Casino in Pendleton; Spirit Mountain Casino in Grande Ronde; Kah-Nee-Ta-High Desert

As a result of huge growth, the company's management may lose focus of the scope of their business.

Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.

Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.

The constrant production nature of the product leads to huge strains on personnel and machinery.

Product line and client base lack diversification.

While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.

Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.

The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.

External

Opportunities

The…

References

Armstrong, G., et al. Marketing: An Introduction. Essex: Financial Times Prentice Hall, 2009. Print.

Brenkert, George G. "Ethical Challenges of Social Marketing." Journal of Public Policy & Marketing 21.1 (2002): 14-25. Print.

Clow, K.E., and D. Baack. Integrated Advertising, Promotion, and Marketing Communications. Boston, MA: Pearson Prentice Hall, 2007. Print.

Cooper, Lee G. "Strategic Marketing Planning for Radically New Products." The Journal of Marketing 64.1 (2000): 1-16. Print.

This implies that through this study, the educators can get some assistance while they make the decision of retaining or promoting the failing students by considering the effects of both in detail. Since this is a qualitative study and not a quantitative one, from the data that is collected, it will be possible for us to build up a theory and then further studies can be conducted to confirm the theory about the effects of social promotion or retention and about the alternative ways that can be adopted to counter these effects. It should be made sure that information is given in a natural setting and the data is allowed to flow in any time. Once the information is collected it will be analyzed and compared with other studies of the same sort (Leedy and Ormod, 2010).

Expected Conclusion

As mentioned earlier in the paper, the main purpose of this…

Bibliography:

Aldridge, J. And Goldman, R. (2007).Current Issues and Trends In Education. p. 140-144.

Denton, D. (2001). Finding alternatives to failure: Can states end social promotion and reduce retention rates- http://www.sreb.org/programs/srr/pubs/alternatives/AlternativesToFailure.pdf 

Greene, Jay (2008). Pro-con On Social Promotion.The Atlanta Journal-Constitution.

Hager, Lindsay (2013).Pros and Cons of Social Promotion.Social Promotion vs. Retention.

Given the scarcity of lever machines on the market and the unique nature of the niche market, price elasticity of demand is expected to be low. There may not be many prospective consumers, but those who want this product will be keen and are unlikely to be strongly price sensitive. The best price would therefore be at the high end of the range, $1,200. This means that the selling price to the distributor would be $600, for a contribution margin of $350 per machine when sold through the distributor, or $950 if sold through the company website. These figures have been included in the contribution margin analysis.

Marketing Issues -- Place

Distribution for a niche product is a tricky proposition. Consumers are often far apart, meaning that it is difficult to use a storefront retail location to reach these consumers. The Australian market -- in particular with respect to high…

Works Cited:

AFP. (2008). Coffee culture grinds Starbucks' Australian operation. AFP. Accessed January 16, 2011 from http://afp.google.com/article/ALeqM5hh5ZejoZIuPexWy8T3R_zQIzELSg

Allen, S. (2011). Pricing strategy. About.com. Accessed January 16, 2011 from  http://entrepreneurs.about.com/od/salesmarketing/a/pricingstrategy.htm 

Brynjolfsson, E., Yu, J. & Smith, M. (2006). From niches to riches: Anatomy of the long tail. MIT Sloan Management Review. Vol. 47, 4, 67-71.

Carmody, K. (2004). Coffee culture. Sydney Morning Herald. Accessed January 16, 2011 from  http://www.smh.com.au/articles/2004/04/19/1082326139253.html

The second type of competition is posed by the local pet care services, which -- similar to The Happy Pup Daycare Center -- are focused on small scale services, with an increased willingness and ability to customize the service offering. These local companies are however not as threatening as they all activate in an underserved market, and especially as they are geographically spread to several smaller areas, that seldom intersect.

d) Economic Analysis

The pet care services industry is expected to be influenced by the general state of the economy, with the understanding that an improved economic condition would generate an increase in the demand for pet care services, whereas an economic contraction would result in a decrease in the demand for pet care services. Today, the economy strives to revive from a recession and the demand for the pet care services would be contracted in comparison to its potential…

References:

Moran, P.J., 2006, Pet sitting for profit, 3rd edition, John Wiley and Sons

2004, Doggie daycare is a booming business, Kennel Source, http://www.kennelsource.com/thesource/default.asp?f=2004/10&ID=21 last accessed on June 30, 2011

Sidpers Program isk Management Plan

Project description and Objectives

Project Scope

Project sizing

Stakeholder analysis

Project Manager (PM)

isk Manager

isk Analyst

The identified Sources of isk in the SIDPES Project

isk egister

Summary isk eport

isk Breakdown Structure

Double P-I matrix

Hillson, D and Simon, P (2007).Practical Project isk Management: The Atom Methodology. Management Concepts.

This document contains details of the isk Management Plan for the SIDPES Project and defines the risk management process to be used in the risk management process that is to be used through the duration of this project. The Project Manager is to be the one who is responsible for the review as well as maintaining of this Management Plan throughout the project. This is to ensure that the risk process sis maintained at an appropriate level necessary for dealing with the level of risk that is faced by this specific project (Simon &…

References

GAO (1990)Standard Installation/Division Personnel System (SIDPERS) Battalion S1 Level Procedures: Department of the Army Pamphlet 600 -- 8 -- 1

 http://www.gao.gov/assets/220/213101.pdf 

Hillson, D and Simon, P (2007).Practical Project Risk Management: The Atom Methodology. Management Concepts.

Hillson, D (2002).Extending the risk process to manage opportunities. International Journal of Project Management Vol 20 (3) April 2002, P.235 -- 240

Equipment Needed

Market Analysis

Situational Analysis

Target Market

Segmentation

Geographical Segmentation

Demographic Segmentation

Market Targeting

Differentiation and Positioning

Strengths and Weaknesses of Venture

Market Opportunities and Threats

Competitor Analysis

Management Plan

Founders Experience

Organizational Chart

Financial Plan

Project Investment

Startup Costs

Essentials of financial Plan

Pro forma income statement

Pro forma Balance Sheet

Assessment of isk

External risks

Financial isk

Contingency Plan

Production Plan

Manufacturing Process

Machinery & Equipment

Equipment equired

Operational Plan

General Operating Hours

Flow of order for goods and services

Layout

Human esource

Technology utilization

Abstract

The paper is a business plan for a new business which is aimed to create a new product in the U.S. market. The paper discusses the various aspects of the business plan. It includes the market analysis, operational plan, marketing plan, financial plan and the risks associated with the business.

Executive Summary

I would like to introduce the readers to the…

References:

Barnard, Chester The function of the executive, Harvard University Press, Cambridge Mass, 1938,-page 235.

Bent Flyvbjerg, Mette K. Skamris Holm, and Soren L. Buhl (2002),"Underestimating Costs in Public Works Projects: Error or Lie?" Journal of the American Planning Association, vol. 68, no. 3, 279-295.

Eric S. Siegel, Brian R. Ford, Jay M. Bornstein (1993), 'The Ernst & Young Business Plan Guide' (New York: John Wiley and Sons)

Hamel, G. & Prahalad, C.K. "The Core Competence of the Corporation," Harvard Business Review, May -- June 1990.

E-Commerce Marketing Plan

This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.

Product

In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related…

Business Plan for a Financial Divorce Software

Business Plan Divorce Software

Business Plan relating to the Sales of a new Financial Divorce Software.

Business Plan relating to the Sales of a new Financial Divorce Software

F

F1

F2

F3

G1

G1(a)

G1(b)

G1(c)

Business Identification

Keys to Success

Company Summary

Industry History

Legal Form of Ownership

Location and Facilities

Management Structure

Products and Service

Market Analysis

Target Market

Industry Analysis

Competitive Analysis

Market Strategy

Ps of Marketing

Price List

Selling Strategy

Sales Forecast

Implementation Strategy

Overall Strategy

Implementation

Control Plan

Financial Statements and Projections

evenue and Cost Estimate

Forecasted Profit and Loss Statement

Forecasted Balance Sheet

Financial Assumptions

Breakeven Point

Financial Position

Capital/Investment Needs

Conclusion

eferences

Executive Summary

Financial planning is involved in every aspect of life. Individuals and businesses have to formulate their daily, monthly, and yearly budgets in order to achieve a balance between their incomes and expenditures.…

References

Association of Divorce Financial Planners, (2012). Divorce Financial Planning. Retrieved on July 7th, 2012, from

Blythe, J. & Megicks, P. (2010). Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Cadle, J., Paul, D., & Yeates, D. (2010). Business Analysis, 2nd Edition. Swindon: British Informatics Society

Francis, P. (2010). Creating the Marketing Executive of the Future Using Key Deming Principles, Journal of Executive Education, 9 (1): 127-138

Direct mailers will first go to the 535 green businesses on a monthly basis and will be expanded from this number as needed to continue to provide the average 15 event total to meet the strategic goals.

Type: All types of businesses, with 10 or more employees will be targeted as potential customers to this service with the first emphasis being on businesses who have strategic planning around green/sustainable business practices.

Value Drivers: Intentions of practicing sustainable standards in business, seeking mid range catering for meetings and events, seeking alternative to cheaper/less healthy alternative catering offerings, seeking to try something new with a greater level of service and sustainable business practices, a desire to support other local businesses with a similar goal, a desire to improve business climate with only limited resources, a desire to offer vegetarian fare to those who choose it, a desire to offer healthier alternatives to…

References

Arthur, D. (2001). The Employee Recruitment and Retention Handbook. New York: AMACOM.

Furniss, C. (2006, October). How Green Is Your Business. Geographical, 78, 45+.

Halweil, B. (2003, May/June). The Argument for Local Food: At an Unimposing Diner in Vermont, a Revolution Is Taking Place. World Watch, 16, 20.

Henderson, E. (1998, July/August). Rebuilding Local Food Systems from the Grassroots Up. Monthly Review, 50, 112.

obot Cleaning Machine

Business Plan for a Cleaning obot

Here at Top Not Cleaning Solutions we have a specific position of techniques, beliefs, and regulations for controlling a certain order when we make business decisions such as the idea that developing a new cleaning robot that the committee would like to propose which is the new plan to build, test, and market the new Bot2000. The purpose behind the new Bot2000 is to offer a more competitive machine that has all of the features of our current in home Bots500, and we believe by adding what the Bot1000 does for industries can attract different types of consumers. The buyers who need these cleaning solutions for their homes and businesses will be one of the target consumers as well as people, especially mothers who would like to do a more detailed cleaning of their homes, as well as people who own…

References

.LogisticsBureau. (2007). Welcome to logistics Bureau supply chain & logistics management consultants. Retrieved from  http://www.logisticsbureau.com/ 

MarketingTeacher.com. (2011). Marketing mix: what is the marketing mix? Retrieved from  http://www.marketingteacher.com/lessonstore/lesson-marketing-mix.html

Fourth, customer service needs to be designed for real-time response and be automated on the proposed venture's website as a student may need a book immediately if their Kindle DX is lost, stolen or malfunctions. All of these attributes taken together will give the proposed vendor a high-end, high quality position in the market and will also ensure a consistently excellent user experience, which is critical to customers purchasing additional e-textbooks in the future. Focusing on the highest quality content in a state-of-the-art platform will also make the selling process much more efficient as the proposed venture will be all the more trusted for taking these steps prior to launching the business.

Sales Tactics

Making virtual products or services real is a challenge and as a result many companies, including Salesforce.com have turned to events-based selling and marketing. Early on Salesforce.com realized that people wanted to actually see their online…

References

Steve Hamm. (2009, November). THE KING OF THE CLOUD Business Week,(4157), 77.

Skodzinski, N.. (2009, June). Kindling the E-textbook Market. Book Business, 12(4), 21.

The existence and specialization of these three competitors materializes in the need for Creativity Sure to excel in the offering of the three types of products and services offered by challengers Karina Advertising, Falling Agency and Dorna PLC.

4.2 PEST Analysis

Political forces: The development of a full legislation within the advertising field has yet to become a complete process. ecent efforts have however limited the operations of advertising campaigns in the meaning of having eliminated all features that are not compatible with the product or which promise unrealistic outcomes, such as the tremendous loss of weight. Other issues regulated by the new laws refer to truth-in-advertising, product labeling requirements, online advertising and marketing, the advertising of specific products, telemarketing and direct marketing, and finally, regulations relative to environmental marketing (The Official Business Link to the U.S. Government, 2009). The new Obama administration has yet to take a new stand…

References:

Chesbrough, H.W., 2003, Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business Press School, ISBN 1578518377

Fabozzi, F.J., Peterson, P.P., 2003, Financial Management and Analysis, 2nd Edition, John Wiley and Sons, ISBN 0471234842

Kellner, H., Heuberger, F.W., 1994, Hidden Technocrats: The New Class and New Capitalism, Transaction Publishers, ISBN 1560007877

LeClaire, J., 2000, Benefits of Advertising in Any Economy, Sign Industry,  http://www.signindustry.com/management/articles/2002-10-31-JL-AdvertInDownEconomy.php3  last accessed on May 5, 2009

Offered under the same roof are "consultative, diagnostic, and treatment services" which are stated to be provided "by board-certified practitioners in the fields of pulmonary medicine, otolarngology, family medicine and more." (2006)

Smith reports that the laboratories experiencing the most dramatic growth are two which are located the "farthest from the Hillsboro flagship" as they are located in two areas that were "formerly underserved." (2006) Smith additionally reports that the demand is stronger in the areas where the two fastest growing centers are located which supplies "plenty of fuel for expansion."

Smith states that the Sleep Health & Wellness NW is attempting to "fill a gap so that patients who previously were overlooked or not being reached or who fell through the cracks no longer are," she says. "We have no plans to open centers in areas where there are already quality sleep services programs. We only want to go…

References

Inspiration! Sleep Study Results & Analysis (2006) Q&a with Ron Richard, senior vice president of strategic marketing initiatives at ResMed HME Business April 2006. Online at  http://www.hme-business.com/articles/55305/ 

Johnson, Duane, PhD (2008) Are you Really Managing Your Sleep Lab? The Business of Sleep. Focus Journal May/June 2008. Online at  http://www.foocus.com/pdfs/Articles/MayJune08/Duane.pdf 

Kay DC, Pickworth WB, Neider GL. Morphine-like insomnia from heroin in nondependent human addicts. Br J. Clin Pharmacol. 1981;11(2):159-169

MacFarlene, James (2009) the Painful Pursuit of Sleep. Sleep Review Journal Jan/Feb 2009. Online available at  http://www.sleepreviewmag.com/issues/articles/2009-01_07.asp

Emeritus Strategic Plan

Strategic Implementation Plan at Emeritus Senior Living

In one regard, the senior assisted living community sector is one of the most stable and fastest growing industries in an otherwise stagnant domestic marketplace. This is to the advantage of the firm that has been at the center of our research discussions to this juncture. But for Emeritus Senior Living firm, this advantage is today being offset by a number of internal performance patterns that must be addressed. Indeed, the model for growth at Emeritus has to this point been extraordinarily successful from a sheer economic standpoint. According to Emeritus (EMS), "at the end of 2000, Emeritus was a small senior living company with an operating portfolio of 135 communities and a capacity for 14,100 residents. Ten years later (December 31, 2010), we are one of the largest operators of senior living facilities in the country with an operating…

Works Cited:

Eastday. (2011). Foreign Firms Moving Into Senior Care. English.eastday.com.

Emeritus Senior Living (ESL). (2010). 2010 Annual Report. Emeritus Corporation.

PRWeb. (2011). Emeritus Senior Living Employees Raise More Than $400,000 for the Alzheimer's Association. Yahoo! News.

Traecy, M. (1992). Customer Intimacy. Harvard University.

The market size for AAA Software based on PC usage can be estimated by the total number of new PC sales and the level of antivirus usage on them. The total PC usage during the corresponding year is shown in the figure.

Source: http://www.etforecasts.com/products/ES_pcww1203.htm

C3: Competitive Analysis- Describe your company's current competition.

KEY DIFFEENTIATOS

egistered/Head Office

Czech epublic

United States

United States

Slovak epublic

United States

Number of Users

More than 150mn users

NA

NA

NA

NA

Product Variants

Home Users - Antivirus (Free, Pro and Internet Security), Products available for Mobile and Mac, Business Users -- Small or Home Office, Enterprise and Server needs

Home Users - AVG Antivirus Free, Antivirus, Internet Security, PC Tuneup, Secure Search, Business Users -- Antivirus, Internet Security, Email Server, File Server, Linux Server, escue CD, emote Administration, Mobile Users -- Antivirus Free/Pro

Home Users, Business Users -- Microsoft System Center Endpoint Protection (only…

References

Blokdijk, G. (2008). Change Management 100 Success Secrets: The Complete Guide to Process, Tools, Software and Training in Organizational Change Management. Lulu.com.

Cameron, E., & Green, M. (2012). Making Sense of Change Management: A Complete Guide to the Models Tools and Techniques of Organizational Change (3 ed.). Kogan Page Publishers.

Chambers, R. (Ed.). (2007). How to Succeed as a Leader (Illustrated ed.). Radcliffe Publishing.

Doe, J.P. (2011, 10-10). www.wgu.edu. Retrieved from Student Template in APA for Business Plan:  http://www.wgu.edu .

They do not assume the coffee, their life style. The primary customers are those people, who are youngsters, and middle-aged people as 13 to 21 are youngsters and 22 to 35 are middle aged people. They treat coffee as modish way of living. They prefer to drink coffee as compare to tea. People of upper and middle class will also be targeted and will offer affordable prices which will be suitable for both classes.

B.4 SWOT Analysis

The SWOT analysis of MOCHALICIOUS is described below which includes strengths, weaknesses, opportunities and threats.

Strengths

The strengths of MOCHALICIOUS will be the quality which will be provided to their customers. People use to drink coffee for refreshing their minds. Therefore, when they will visit the coffee shop they expect to drink coffee in a peaceful environment. It will be also one of strength for MOCHALICIOUS that it has innovative flavors that they…

References

Commonwealth of Australia (2011) Australian food statistics 2009-10. Australian Government.

Fourie, I. & Ball, L. (2012) Promotional strategies for information products and services -- aligning with the serious and entertainment facets of information consumers' lives. Library Hi Tech vol.30 no. (4).

Liu, H. (2010) Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration? Journal of Marketing Researchvol.47 no. (3) p.428-443

Rose, D. (2010) Australia a nation of coffee drinkers. The Sydney Morning Herald.

Strategic Business Plan

Strategic management

Business concept

Competitive advantages

Market analysis

Marketing

Inglot Cosmetics has created a new innovative way for consumers to mix different make-up colors to suit their preferences. The company realized that there is potential in offering consumers the option to mix colors, instead of developing all color ranges. Consumers being health conscious has led to many restrictions within the different markets the company operates. Leveraging on its production facilitates the company has met the European Union regulations. There is potential for the company to expand in markets that it had earlier restricted itself. The South American market especially Brazil is considered to be a high consumer of cosmetic products, and opening a store in that location would be beneficial for the company. However, the market there is highly competitive, as other companies have already setup their stores. Within the next one year, Inglot will have opened…

References

AFANASYEV, M. & MENDELSON, H. 2010. Service provider competition: Delay cost structure, segmentation, and cost advantage. Manufacturing & Service Operations Management, 12, 213-235.

BHATTACHARYYA, S. & NAIN, A. 2011. Horizontal acquisitions and buying power: A product market analysis. Journal of Financial Economics, 99, 97-115.

FOSFURI, A., GIARRATANA, M.S. & ROCA, E. 2013. Building and Sustaining a Product Differentiation Advantage Through a Community-Focused Strategy. Industry and Innovation, 20, 114-132.

KOTLER, P. 2011. Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75, 132-135.

The age range will be between 25 and 64, and there are a lot of doctors and other professionals such as professors and lawyers in my area making this a good choice. Approximately, then between 3% and 5% of these individuals will take their dog to daycare if it is available. By adding boarding and grooming services, I can increase the number of clients available to me by 300%-600% as well as increasing my income by 200%-#400%.

Market Opportunities

There are no other dog day-care centres in the vicinity or even within neighboring localities to compete with the business

There seems to be a potential supply of clients

Products

Training dogs: Dogyoga (innovation); cutting-hair facilities; gymnastics

Alternate products: day-care and nourishment.

Value-added products: Vet. pecial trainer. pecialist with dogs.

Prices

#40 per hour (simple day-care)

#100 per lesson -- dogyoga

#100 per lesson -- etiquette training

#100 per lesson --…

Sources

American Veterinary Medical Association, viewed January 22, 2011,

< avma.org>

Dog.com. Viewed January 22, 2011,

Sustainable Marketing Plan

he following pages focus on presenting a marketing plan for introducing organic coffee on the market. he paper starts with an analysis of the organic foods market situation, and also of the coffee segment. his section is intended to help readers identify important aspects that this marketing plan addresses. he plan continues with the discussion of the company's strengths and weaknesses, and of the opportunities and threats provided by the business environment. Furthermore, the plan focuses on establishing and discussing the marketing objectives that are addressed by this plan. hese objectives also refer to people and planet, providing a complex image of the company's intentions regarding corporate social responsibility.

he plan continues with the presentation of the Marketing Strategy. his section discusses the customer segments targeted by the company. In addition to this, the section also addresses the marketing mix that the company intends to use. he…

The marketing plan developed for introducing organic coffee on the market addresses different factors of importance to this activity. The marketing plan focuses on the characteristics of the customer segments targeted in the case of this product in order to establish the objectives and strategies that can determine the company's success on the market. The objectives that must be reached by the marketing activity of the company are addressed by the marketing mix and by the strategy.

Reference list:

1. Industry Statistics and Projected Growth (2011). Organic Trade Association. Retrieved September 2, 2011 from  http://www.ota.com/organic/mt/business.html .

Creation Business Plan

The Creation

Creation is an online store that will offer a wide range of unique and beautiful accessories for home. This store is especially for those people who want to decorate their homes with some unique and distinctive things. In addition to this, the store aims at serving those people who do not want to visit shops and then select any particular accessory for their home. Due to this reason, creation is an online store, which deals with its customers through internet. Acceptance of order and payment al are done online while sitting at home and just pressing some buttons.

SITUATIONAL ANALYSIS

As far as the internal and external environment of the store is concerned, the external environment is very competitive. It is because of the fact that a number of online home accessories stores are already doing good business and they have a good will among…

References

Blackwell, E. (2011). How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan. London: Kogan Page Publishers.

Botha, J., Bothma, C., & Geldenhuys, P. (2008). Managing E-commerce in Business. Cape Town, South Africa: Juta and Company Ltd.

K2Commerce.com. (2010). ECommerce Business Plan: Planning a Successful Ecommerce Business. London: K2Commerce.

Reynolds, J. (2004). The complete e-commerce book: design, build & maintain a successful Web-based business. San Francisco: CMP Books.

Business Plan

Business Financial Plan for Sweet Tooth Treats

Baking has always been a major part of my family life, and for generations there has been infamous cookie recipes past down from one cook to the next. Every holiday season, my cookies are notorious for being the best any gift receivers have ever had. Finally, I believe it is time to make my baking hobby and actual money making enterprise. I know I have the recipe, the potential customers, and options for both retail space and an online presence. The only thing missing is the initial push to make this hobby an actual business -- Sweet Tooth Treats.

Business Start Up Plan

Product

The essentially product here is the various cookies, of different flavors and ingredients. I have several recipes for cookies, both permanent and seasonal variations. These products will be sold in both individual sales at a retail location,…

References

Colorado Small Business Association. (2012). The beginning balance sheet. Documents. Web.  https://www.coloradosbdc.org/DocumentMaster.aspx?doc=4 

Damrauer, Virginia Hire. (2010). One Good Cookie. National University. Web.  http://www.academia.edu/346438/One_Good_Cookie_A_Business_Plan 

Hub Pages. (2012). How to start your own cookie business from home. Small Business and Entrepreneurs. Web.  http://kathrynvercillo.hubpages.com/hub/Start_Your_Own_Cookie_Business 

Office of Financial Management. (2012). Generally Accepted Accounting Principles (GAAP). Accounting Principles. Web.  http://www.ofm.wa.gov/policy/80.20.htm

Also, it has to expend a huge amount on marketing and promotional efforts which significantly decreases its profit margins. The company has also restricted itself to the coffee product only -- adding more products can also help it gain a higher market share (Kurtz, MacKenzie, & Snow, 2010).

Competitor Analysis and Differentiation Strategy

Mochalicious Coffee directly competes with the small and large scale coffee and beverages brands like Starbucks, McDonald's, Dunkin Donuts, Barista, Seattle's, Au Bon Pain, Biggby Coffee, Caribou Coffee, Blue State Coffee, etc. These top coffee brands compete with each other on the basis of quality, taste, and pricing of their products. In order to compete with these competitors, Mochalicious Coffee has to charge a competitive price as well as maintain the top quality and taste of its coffee. It also makes every effort to differentiate its products from those of its competitors so that customers always prefer…

References

Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing, 8th Edition. U.S.: Prentice-Hall

Kurtz, D.L., MacKenzie, H.F. & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education

Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies, 3rd Edition. London: Thorogood Corporation

Student Business Plan -- MKG Lawn Care

Strengths of the MKG Lawn Care Business Plan:

MKG provides various kinds of lawn care services to every type of household individuals. Having a large number of potential customers is a big strength of MKG Lawn Care. A customer is believed to be the sole source of earning for any kind of business. A large target market for MKG Lawn Care means a greater potential for its business expansion.

Quality:

The second core strength of MKG Lawn Care is its supreme quality services. MKG Lawn Care believes on the significance of Total Quality Management for a business organization. Supreme quality of services is a big strength because it is the first preference of quality conscious consumers.

In its business plan, MKG Lawn Care wants to provide its customers the "Value" for their money. The quality in this service organization can be measured in…

Export Plan for Annie's, Inc. Cheddar Bunnies

SITUATION ANALYSIS

Description of the Firm

Description of the Product

Competitive Situation in the Industry

esources to be used

EXPOT MAKETING PLAN

Long-term and Short-term Goals

Characteristics of Ideal Markets

Characteristics of the target market

Economic Overview

Demographic and Socio Cultural Trends

Market Position of USA

Competitive Analysis

EXPOT STATEGIES

Product

Pricing Strategy

Marketing and Promotional Strategies

Action Plan

The company aims at exporting its cheddar bunnies to exploit the market of Mexico. The organization aims at increasing its sales by 5% in the first year of the exports. In addition to that, it would also locate a distributor for the product in the target market every year. It aims at participating in the market place of Mexico and taking advantage of about 75% of the consumer base of Mexico. It also aims at showing a profit within three to five years of…

References

Annie's Homegrown, Inc. (2014). For investors - annie's homegrown. Retrieved from: http://www.investors.annies.com/phoenix.zhtml?c=251112&p=irol-irhome [Accessed: 6 Feb 2014].

Annual Report: Annie's Inc.. (2013). Washington, D.C.: Securities Exchange Commision. pp. 1-50. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTkzNDIzfENoaWxkSUQ9LTF8VHlwZT0z&t=1 [Accessed: 6 Feb 2014].

Finance.yahoo.com. (2014). Bnny competitors | annie's, inc. common stock - yahoo! finance. Retrieved from:  http://finance.yahoo.com/q/co?s=BNNY+Competitors  [Accessed: 6 Feb 2014].

Nationmaster.com. (2014). Gdp statistics - countries compared - nationmaster. Retrieved from:  http://www.nationmaster.com/graph/eco_gdp-economy-gdp  [Accessed: 6 Feb 2014].

Part 1

The creation of useful segments for Cialis in relation to the most relevant dimensions comes from examining the demographic area that contains: 

1. Education
2. Marital Status
3. Age
4. Income
5. Occupation/Life Stage (Retired/Employed, Student)

The other area to examine is psychographic meaning values and usage patterns. Why examine demographics like age? Age presents a strong and positive association with erectile dysfunction (ED) occurrence. The demographic data presents men suffering from ED as either living together with their romantic interest or married. The motivation then, to stop suffering from ED becomes clear and thus shows age as a vital dimension for the study.

When considering income and education, it permits an exploration of various purchasing powers. Along with buying power, one can explore the different perceptions of people as well as sense the product. In relation to usage patterns, the potentially best means of ungrouping would-be customers…

Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to provide additional part-time employees package was found, but 30 hours per week. (Shim & Siegel 2010)

In addition, Kudler is to buy stock, catering, and any major issues such as responsible business, so if she fell ill, no one can proceed on the basis of business operations. Most organizations have managers that work with the president so that if necessary, they are available. Kudler is important to hire more administrative staff to assist some of the duties. Finally, the payment offered…

REFERENCES

Gomez-Mejia, L.R. & Belkin D. (2002). Management: Management and Its Evolution. The McGraw-Hill Companies.

Kudler Fine Foods, retrieved on February 19, 2011 from http://kudlerfinefoods.info/

Shim, J.K. & Siegel, J.G. (2010). Financial Management (2nd ed.). Barron's Educational Series.

Turban, E., Rainer, R.K., & Potter, R.E. (2003). Introduction to Information Technology: Strategic Systems and Reorganization. John Wiley & Sons, Inc.

Business Plan for Green Tongues

Summer 2011

Company Information

Environmental and Industry Analysis

Products or Services

Marketing esearch and Evaluation

Manufacturing and Operations Plan

Management Team

Timeline

Critical isks and Assumptions

Benefits to the Community

Exit Strategy

Financial Plan

Green Tongues is an advertising company that provides environmentally friendly advertising solutions to all those companies that value their environment and want to give back to the society in which they exist. Green Tongues envisions itself to be the premier advertising company in the near future in the entire Gulf Cooperation Council (GCC) region as consumers and businesses in this region are slowly beginning to realize the importance of environmental conservation. The six member states that comprise the GCC (i.e., Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) are shown to be well situated to take advantage of their political and economic clout in ways that promote environmentally…

References

Bains, K. (2008, January 9). Solar powered billboards in San Francisco, Africa, and Canada.

Solar Power Authority. Retrieved from  http://solarpowerauthority.com/solar-powered-billboards-in-san-francisco-africa-and-canada/ .

Blanche, E. (2011, February). Gulf rail network: The dream becomes reality. The Middle East,

419, 12-13.

Aircraft Purchasing Plan

An aircraft purchase plan is a plan designed by an organization, a corporate company or an individual with the aim of acquiring an aircraft. The design of the plan matches the buyer's specifications and needs. The acquisition plan must match the buyer's monetary resources. The resources that one has, determines the aircraft that one can purchase. The purchase plan should be consistent with the goals of the buyer (Betz 2010). The plan should be adapted to suit the needs of the buyer. This is an example of an effective aircraft purchase plan. A flight department has the duty of organizing flights for the corporate managers of the business. The flight department has the duty to ensure the aircrafts that the company has are proper to transport goods and people. The department organizes flight hours and schedule for flying corporate members.

The purpose of this purchase plan is…

References

Betz, F., & International Association for Management of Technology. (2010). Creating and managing a technology economy. Singapore: World Scientific.

Crider, R., National Research Council (U.S.)., Airport Cooperative Research Program., & United States. (2011). Guidebook for developing and leasing airport property. Washington, D.C: Transportation Research Board.

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2008). Strategic management: Competitiveness and globalization. Mason, Ohio: South-Western.

Hutt, M.D., & Speh, T.W. (2012). Business marketing management: B2B. Australia: South-Western, Cengage Learning.

Marketing Plan for Combined Home and Cell Phones:

Home and cellular phones have transformed the communications arena since they have revolutionized the perceptions of people regarding voice communications. Traditionally, home phones have been the most commonly used tools for voice communications while cellular phones remained inaccessible to many customers because of their high costs. However, in the past few years, both home and cell phones have been widely used as communication gadgets. The use of cell phones has been fueled by the investment of time and resources to develop the system's capacity and lessen their costs as well as the emergence of several cellular phone companies. While the traditional home phones are still in use across many residential places, cell phones have become increasingly common because they have been developed into large-scale consumer products. The focus on marketing both home and cell phones acts as a new positioning and beneficial…

References:

"Cell Phones Retailer Business Plan." (n.d.). Bplans: Your Business Starts Here. Retrieved April

6, 2012, from  http://www.bplans.com/cell_phones_retailer_business_plan/executive_summary_fc.php 

"Cellular Marketing Strategies." (2006, January 10). Phone Dog. Retrieved April 6, 2012, from  http://www.phonedog.com/cell-phone-buying-guide/cellular-marketing-strategies/ 

Maxwell et, al. (2007, May 22). iPhone Marketing Plan. Retrieved April 6, 2012, from http://www.iphoners.com/threads/iPhone-marketing-plan.141/

Staff Development Plan

Staff development is central to the quality performance of activities in any organization. In order for an institution to achieve its goals and objectives, a clear staff development plan is necessary in order to set priorities and initiate a common spirit of all the staff members. This study examines the necessity of a key staff development plan in an envision higher learning institution. The study explores the importance of staff development to the quality of higher education. Currently, many higher learning institutions do not consider the necessity of proper staffing and development as a key to quality performance. Instead, these institutions fail to achieve their goals or objectives, and consequently low quality of higher education.

Higher education institutions highly depend on people to deliver their missions and objectives. In this regard, the quality of staff and the motivation they receive from the institution's management highly influences their…

References

World Bank. (1994). Higher Education: The Lessons of Experience. Washington DC

Blackwell, R. (2003). Towards Strategic Staff Development in Higher Education. Berkshire:

Mukherjee, H. & Jasbir, S. (1993). Staff Development Approaches in Higher Education:

Learning from Experience. London: Common Wealth Secretariat.

Additionally, businesses must anticipate seasonal shifts in demand when allocating and anticipating costs. A toy company cannot assume that the revenue it enjoys after a Christmas marketing a 'hot toy' will be sustained all year 'round.

In terms of taking a long-term view, a business should treat its employees in an ethical fashion. If employees are treated in a respectful manner, they are likely to perform better and show more loyalty to the organization. Additionally, if a company is found to be exploiting its employees, as was the case of Nike and the 'sweatshop'-type conditions of its offshore operations, this negative publicity can deter individuals from buying from the company. Employee costs in the long and short-term, in terms of compensating employees for overtime and giving them reasonable benefits, must also be included in the business plan. Also, the possibility of stock options, should the company incorporate, is another issue…

References

Business plan for starting out, 2010, Score Retrieved September 4, 2010 at www.score.org/.../Business%20Plan%20for%20Startup%20Business.doc

The value of a business plan. (2010). Striding Out. Retrieved September 4, 2010 at  http://www.stridingout.co.uk/business-planning/the-value-of-a-business-plan.html

Marketing Plan for Glisten & Shine

Glisten & Shine is jewelry and accessories-based company and shall be providing a variety of jewelry items such as necklaces, earrings, rings made from special customized gems, and later on would be diversifying its product line into bracelets, cufflinks, tie-pins, jewelry hair-pins and hair accessories, belts etc.

G&S's jewelry will be special as the customer will be able to re-use it over and over again and dye and re-dye it to suit his requirements, without spoiling the natural look. For making our product eye catching, we will make use of semi-precious, transparent and/or opaque crystal gemstone that will be coated with a special paste providing a natural precious look to the gemstones.

Glisten & Shine provides a unique product concept in a relatively maturing jewelry industry. This will give us an edge because customers are in that stage where they want something trendy as…

References

Amine, Lyn S.; Magnusson, Peter (2007). Cost-Benefit Models of Stakeholders in the Global Counterfeiting Industry and Marketing Response Strategies. . Multinational Business Review (St. Louis University), Vol. 15 Issue 2, p63-85. 23p.

Brassington, Frances & Pettitt, Stephen (2008). Principles of marketing, 4th edition, England, Pearson Education.

Findlay, Stephanie (2010). Jewelry for the masses, Vol. 123 Issue 25/26, p60-60. 3/5p.

Kay, Mark J (2010). Marketing and the Effects of Recessions. Phi Kappa Phi Forum, Vol. 90 Issue 2, p18-19. 2p.

Business Plan Assisted Living Facilities

Residential and Day Treatment Facility

Business Plan

Residay Home and Residential Care provides assisted living solutions for senior adults. Residay Home and Residential Care is dedicated to making the provision of the highest quality care to senior citizens requiring or desiring an assisted living facility. Residay Home and Residential Care is located in the Tennessee Valley Area of North Alabama and is an alternative to the generally larger and less personal senior assisted living facilities specializing in the ability to make provision of a very high level of care in a smaller and more personal environment. Residay Home and Residential Care makes provisions of assistance to seniors in their activities of daily living including assisting with medication, meals, reminders, personal grooming, physical therapy and other such assistance. Further provided by Residay Home and Residential Care are opportunities for companionship, entertainment, and activities, which seniors enjoy…

Works Cited

Administration on Aging, Department of Health and Human Services (2005). Fact Sheets: Eldercare Locator.

Administration on Aging. (2004). Report to Congress. Long-term Care Ombudsmen Report, Fiscal Year 2004. Washington, DC: U.S. Department of Health and Human Services, Administration on Aging.

Agency for Healthcare Research and Quality. (1996). Medical Expenditure Panel Survey: Nursing Home Component. Retrieved from:  http://www.ahrq.gov/data/mepsweb.htm#Nursing .

Alabama State Board of Health, Alabama Department of Public Health, Division of Licensure and Certification Administrative Code. Chapter 420-5-4 Assisted Living Facilities. Retrieved from:  http://www.alabamaadministrativecode.state.al.us/docs/hlth/420-5-4.pdf

As a result, we expect to hit the market with premium pricing. The price point will also be set in accordance with the data gathered from our target market research.

A promotional message will need to be finalized and an advertising agency selected in order to help us build our promotional campaign. The promotional message will vary depending on the target market, focusing on different elements of the product. Two main features of all promotions, however, will be building brand awareness and promoting the product's innovative technology. Building brand awareness is critical because the brand is unknown at this time. By developing a brand, we will be positioned to extend that brand in the future. The main selling point of the device will be the technology. This message will be positioned more in light of what this technology allows the customer to do -- the coolness of the device is…

Awareness will also be created through social networking websites such as Facebook in order to capture target audience. These social networking websites can also play an effective role in assisting the firm to carry out pre-launch and post launch tracking studies for the effectiveness of the ad campaign.

Measuring Effectiveness

In order to test the effectiveness of the MLX router's advertising campaign, a market survey would be carried out before formally launching the campaign. This will test how much awareness about the router is already there in the market and what is the scope of further sales. After formal launching of the advertisement campaign, another market survey would be carried out. This will test the awareness level in the target market about the router. The difference between the pre-launch and post launch survey will be used to measure the overall effectiveness of the campaign.

Additional Promotional Activities

Although the regular…

References

Brocade. (n.d.). Brocade MLX Routers. Retrieved from  http://www.brocade.com/products/all/outers/product-details/netiron-mlx-series/index.page 

List Building Toolkit. (2010). Research wireless internet router reviews before you purchase one. Retrieved from http://www.listbuildingtoolkit.com/research-wireless-internet-router-reviews-before-you-purchase-one

Articles Base. (2007). Netiron Mlx fuels foundry vs. Cisco battle. Retrieved from Netiron Mlx Fuels Foundry vs. Cisco Battle

AMEinfo. (2010). Brocade delivers on Brocade one promise with world's most powerful 100 Gigabit Ethernet Router. Retrieved from  http://www.ameinfo.com/242238.html

lack Thinking Advertising Agency- usiness Plan

Vision, Mission, Aims

Company and Management Structure

Marketing Strategy

Target Market

Financials

Marketing Mix

lack Thinking is an advertising agency that is poised to penetrate the market of the city of irmingham, in the United Kingdom. irmingham is considered to be the most populous city in the United Kingdom after its capital, London. According to the 2011 census, irmingham is home to a total of 1,073,000 citizens (Council 2012). Due to its high population, there are a number of small yet successful businesses that have erupted over time in the heart of the city. They form a significant part of the city's economy. However, due to cost restraints, not all of them can afford to contract out their marketing campaigns to big firms to gain maximum utility from their advertisement and marketing expenditure budgets. This is where lack Thinking shall step in. lack Thinking…

Bibliography

Council, BC 2012, Birmingham Census 2011 Initial Findings, .

Council, BC 2012, The Birmingham Area Investment Prospectuses, .

Info, UT 2006, Regional Trade Statistics, .

Network, ESPO 2007, 'British urban pattern: population data', ESPON Project 1.4.3 Study on Urban Functions European Union, pp. 119-120.

Collaborators

Blackboard collaborators are primarily divided into three categories: members, partners and channel partners or resellers. "Members are typically Independent Software Vendors (ISVs) who independently develop and market software solutions to extend the Blackboard applications. Partners strategically invest in and collaborate with us to deliver joint solutions to our clients. Channel Partners/Resellers are primarily focused on international sales and distribution of Blackboard software and services."

Blackboard continually collaborates with universities in order to get feedback and improve the products. Among the universities which collaborate with the manufacturer are the University of British Columbia or Princeton

Blackboard collaborates with Microsoft and they have even formed an alliance in order to improve the quality of the e-learning process. "Students and faculty using Blackboard's learning platform, built on Microsoft.NET technologies, will be able to more easily integrate a wider array of academic resources in a learning environment tailored to their individual needs and…

Works Cited

Mark, R., 2001, Microsoft, Blackboard Create e-Learning Alliance, Internet News,  http://www.internetnews.com/bus-news/article.php/751121,last  accessed on November 12, 2007

Munoz, K.D., Van Duzer, J., 2005, Blackboard v. Moodle: A Comparison of Satisfaction with Online Teaching and Learning Tools, Humboldt State University,  http://www.humboldt.edu/~jdv1/moodle/all.htm , last accessed on November 9, 2007

Zacker, Higher LMS market penetration: Moodle vs. Blackboard + WebCT vs. Sakai, http://zacker.org/higher-ed-lms-market-penetration-moodle-vs.-blackboard-vs.-sakai, last accessed on November 12, 2007

2007, Blackboard Inc. Website,  http://www.blackboard.com , last accessed on November 9, 2007

Community Teaching Proposal for Primary Prevention/Health Promotion

The objective of this study is to create a community teaching proposal for primary prevention and health promotion. The work of Kulbok, wet al (2012) reports that public health nursing practice is "population focused and requires unique knowledge, competencies, and skills." (p.1) Public health nursing makes the requirement of working with communities and populations "as equal partner and focusing on primary prevention and health promotion." (Kulbok, et al., 2012, p.1)

Community Teaching

Community teaching for primary prevention and health promotion involves educating community members about what is required to address primary prevention and promotion of health. This can be accomplished through community-wide meetings held at a central location in the community. As noted by Kulbok et al. (2012) "In the 21st century, public health nurses practice in diverse settings including, but not limited to, community nursing centers; home health agencies; housing developments; local…

References

Anderson, DR, et al. (2012) Primary Care Nursing Role and Care Coordination: An Observational Study of Nursing Work in a Community Health Center, The Online Journal of Issues in Nursing. Vol. 17 No. 2. Retrieved from:  http://nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol-17-2012/No2-May-2012/Primary-Care-Nursing-Role-and-Care-Coordination.html 

Connor, N. et al. (2012) Healthy People 2020 from Theory to Practice in a Nursing Program. The University of Central Florida. Retrieved from: http://c.ymcdn.com/sites/www.aptrweb.org/resource/resmgr/tp2012_presentations/conner_aptr_tp12.pdf

Kulbock, PA, et al. (2012) Evolving Public Health Nursing Roles: Focus on Community Participatory Health Promotion and Prevention. The Online Journal of Issues in Nursing. Vol. 17. No. 2. Retrieved from:  http://nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol-17-2012/No2-May-2012/Evolving-Public-Health-Nursing-Roles.html

Market Segments

Understanding the characteristics of the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented based on their demographic, geographic, behavioral, and psychographic characteristics (Lamb, Hair & McDaniel, 2009). For the automobile industry, consumers can be segmented as follows.

Demographic characteristics
Individuals, male and female, families, middle- to high income, businesses, and professionals

Geographic characteristics

Behavioral characteristics

First-time buyers, repeat buyers, seeking functional benefits, with family needs, seeking social status benefits, seeking quality cars, seeking off-road capabilities.

Psychographic characteristics

Enthusiastic about cars

As per the table above, the target market is broad. It encompasses middle- to high-income individuals and families as well as professionals and business in the US seeking to buy a car for mobility, status, and/or off-road usage. With an understanding of the market segments, the marketing mix and other elements of the marketing…