617 results for “Smart Phone”.
NFC is going to revolutionize the smartphone as an e-commerce platform.
The proliferation of smartphones continues to lead to exceptional growth of application development across all platforms, with Android being the clear leader in the last six months of development. The decision to make the platform and source code both open have contributed to Google quickly overtaking Apple and their iPhone OS operating system in terms of market share. It has also need to more phones and devices supporting Android than any other operating system today. The growing competitive threat to the Apple iPad is also attributable to the Android operating system gaining critical mass in this segment of the market as well. Finally, the collaboration applications on smartphones continue to redefine how businesses use these from an enterprise standpoint. Sales force automation, CM, and customer service have all been made more efficient due to smartphone applications. The dominance of…
Anderson, T.. (2009, November). What You Need to Know About Smart Phones 2.0.
Kiplinger's Personal Finance, 63(11), 79.
Andrew Johnson. (2011, February). In Apple Mobile Pay Plans, a Possible Opening for
Banks. Cardline, 11(5), 2.
Smartphone marketing, ACME
Smartphone Marketing Plan
Marketing Proposal: Smartphone
Palm Computing, Inc., released the Palm Pilot 1000 and 5000 in March 1996, in a technological climate that had weathered much disillusionment with handheld computing, owing largely to the unfortunate blunders in marketing the overhyped Newton Message Pad. The Palm Pilot, soon to have the word "Pilot" dropped from its name due to legal infringement on the Pilot Pen company's trademark, had a different approach to handwriting recognition than the Message Pad. It required that the user learn a glyphic alphabet that would allow the handwriting recognition software to use constraints as an aid to letter recognition. Thus, less processing power and software code would need to be dedicated to this task. This power came standard with the Palm's onboard operating system, the Palm operating system (OS).
The Early Days
The philosophy behind the Palm OS was also different than those found in other attempts at…
Abascal, J. & Civit, A. (2007). "Bridging the 'Gap between Design for all and Assistive devices'" In Stephanidis, Constantine (ed.), Universal Access in HCI. London: Lawrence Erlbaum Associates.
Bailey, R. W (2006). Human performance engineering: Designing high quality professional user interfaces for computer products, applications and systems. Upper Saddle River, NJ: Prentice Hall.
Bronfenbrenner, U. (1979). The ecology of human development: Experiments by nature and design. Cambridge, MA: Harvard University Press.
Buchanan, G.Jones, M., Thimbleby, H., Farrant, S., & Pazzani, M. (2004). Improving mobile internet usability. Proceedings of the 10th International. WWW Conference (pp. 673 -- 680). New York: ACM Press.
smart phone technology has been continually innovating. This is because many of the applications are more user-friendly and can offer everyone something that is of interest to them. At the heart of these changes, is the battle that is occurring between Google and Apple. In case of the Google Android, there are more free applications and the device is incredibly popular. Evidence of this can be seen with the fact that the 64% of all new programs and applications are designed for the Android. While the Apple I Phone is accounting for just 27% of the total mobile applications that are developed. This is significant, in showing how the markets are shifting with new technology becoming more mobile. (Tongbo, 2012)
However, there are major security risks associated with using the either device. This is because the firewall and traditional protections on various applications are weaker. As a result, hackers have…
Tongbo, L. (2012). Attacks on Web View. CIS. Retrieved from: http://www.cis.syr.edu/~wedu/Research/paper/webview_acsac2011.pdf
Technology gives us more capabilities than we ever had before, and health care organizations need to ensure that their staff members are aware of the regulations surrounding the use of technology in the workplace, both for work-related activities and private activities. The prompt was of a nurse who took photos of a celebrity and texted them to her friend. This action constitutes a violation of HIPAA, wherein the Privacy ule holds the health care providers must safeguard information from your medical records, any information that is recorded by the health care provider, billing information and any other health information (HHS.gov, 2015). Furthermore, there has clearly been an ethical violation committed with regards to the recording of the patient without their consent, and the distribution of that material. Patient information is always confidential in nature, by ethics even if not by law (Mulholland, 1994). This paper will examine the situation presented…
HHS.gov (2015) Guidance materials for consumers. U.S. Department of Health and Human Services. Retrieved March 19, 2015 from http://www.hhs.gov/ocr/privacy/hipaa/understanding/consumers/index.html
HIPAA (2007). Subtitle B -- Requirements relating to health care access. Retrieved March 19, 2015 from http://www.gpo.gov/fdsys/pkg/CFR-2007-title45-vol1/pdf/CFR-2007-title45-vol1-part164.pdf
Li, K. (2014). Health smartphone applications on chronic disease monitoring: Development and regulatory considerations. The University of Hong Kong. Retrieved March 19, 2015 from http://hub.hku.hk/bitstream/10722/206932/1/FullText.pdf?accept=1
Milholland, K. (1994). Privacy and confidentiality of patient information: Challenges for nursing. Journal of Nursing Administration. Vol. 24 (2) 19-24.
Through our application, Melissa has been able to get rid of her books and has derived high benefits from the transaction. Apart from Melissa, our Smartphone application has also assisted other new students in the college to sell, buy and trade their items without incurring costs and time. More importantly, our group has been able to derive satisfaction from our innovative project because we are the first group in the college to introduce this kind of innovative project to assist new students to address their problems.
Now the number of students using our Smartphone application is growing, we are envisaging that we should be able to derive some financial gain from our project. Since the trading through our application is free, we are envisaging integrating credit card payment into our Smartphone application where students will be able to finalize their transactions using credit card payments. We are envisaging charging 1%…
Groux, C. Higher Education Students Take Advantage of Smartphone Apps. U.S. University News. 2011. Retrieved 15 December, 2012 From http://www.usnewsuniversitydirectory.com/articles/higher-education-students-take-advantage-of-smartp_11802.aspx
Woodcock, B. Middleton, a. And Nortcliffe, a. Case Study Considering the Smartphone Learner: an investigation into student interest in the use of personal technology to enhance their learning. Student Engagement and Experience Journal.1(1).2012. Retrieved 15 December, 2012 From http://research.shu.ac.uk/SEEJ/index.php/seej/article/view/38
When unemployment is high, companies may decide to delay the release of their new updated phone as a means to maximize profit. By withholding the release of the phone, not only does demand build but the ability of more consumers to enter into the market to purchase the phone does occur. At this point, the profit maximization curve peaks earlier and is likely to have a prolonged parabola at the top of the curve which is a short-term profit maximization curve.
With a low employment rate, the likelihood of the smart phone market to do very well is limited by the low employment rate and is subject to constraints when considering the smart phone market and the consumer's ability to pay.
Supply & Demand
Law of demand and substitutes how the demand of these phones are very high. Which again ties back to scarcity but how substitutes are so readily available? I…
The Economist. Science and technology. Babbage Mobile phones. Good night phone. May 30th 2011, 19:33 by G.F. | SEATTLE
Innovations in Smartphone Apps
Wireless technology is one of the fastest-changing phenomena in the world today. No single day passes without the telecommunication industry experiencing some new development that revolutionizes the way information is accessed and used. This technological evolution brings about improved security, increased coverage and greater throughput, and in so doing, impacts on information accessibility. Although this evolution has had an impact on almost all spheres of human life, the world of business stands out. The scale on which businesses can access corporate data today has never been experienced before. With mobile technology for instance, the retrieval of sale-closing or account-servicing information no longer depends on the proximity to the premises' LAN. Companies are, therefore, in a position to conduct business from anywhere, twenty-four hours a day, seven days a week.
It would be prudent to begin by outlining some of the significant mobile technology advancements realized in the…
Agbinya, J.I. & Masihpour, M. (2010). Part III: WiMAX and LTE Link Budget. In J. Agbinya (Ed.), Planning and Optimization of 3G and 4G Wireless Networks (pp. 105-160). Aalborg: River Publishers.
AT&T. (2014). Machine to Machine Solutions. AT&T. Retrieved from http://www.business.att.com/enterprise/Family/mobility-services/machine-to-machine/
Forlano, L. (2008). Anytime? Anywhere?: Reframing Debates around Municipal Wireless Networking. The Journal of Community Informatics, 4(1), 401-438.
Hampton, T. (2012). Recent Advances in Mobile Technology Benefit Global Health, Research, and Care. JAMA, 307(19), 2013-4.
sleep and electronics. In particular, this research paper aims to explore the possible effects of screen time on sleep, based on experiences from participants in a survey. Prior to conducting the survey, the hypothesis was 'more screen time equals less sleep time'. Surveys are a valid research method to help test hypotheses by collecting information in the form of responses from target populations. By asking if screen time (e.g., video games, computers, mobile devices, and television) affected sleep outcomes of teenagers aged 14-18, the research paper could discover a negative correlation between screen time and sleep time. The negative correlation supported the hypothesis that teenagers exposed to higher levels of screen time, would sleep fewer hours. The research paper includes an appendix with a survey and excel data results collected from participants at Stuyvesant High School.
Teenagers have access to a wide array of electronics. From televisions to smart phones,…
A smartphone is a multifunction portable electronic device. All smartphones perform three main functions: traditional telephony, computer applications, and photography operations. Telephony functions include voice calling and SMS; computer functions include Internet access, game play, and software applications; and photography operations depend on a built-in camera and photography processing applications. A smartphone consists of both its hardware and its software.
The smartphone includes a chassis plus the internal components. Those internal components include a battery plus the circuit board. Features like the SIM card, camera, and microphone are integrated into the circuit board. All smartphones have rechargeable batteries. A cross section of an open smartphone appears as follows:
The user interacts with the smartphone in one of two ways: via hard buttons and via touch-screen. The hard buttons interact physically with the motherboard, whereas the touch-screen interface interacts with the operating system and its software. Hard buttons vary from device to device,…
Five Forces Model Analysis of the SmartPhone Market
The Five Forces Model (Porter, 2008) provides a useful framework for evaluating the dominant competitive forces that influence the size, direction and intensity of competition in a given industry. The Smartphone industry is analyzed in the Five Forces Analysis completed in this paper, and is shown in Figure 1.
Smartphone Five Forces Analysis
(Apple, Investor elations, 2012) (Bernoff, Li, 2008) (Lee, Kwak, Kim, Kim, 2009) (Porter, 2008)
What is immediately apparent from evaluating the role of Substitute Products, Bargaining Power of Suppliers, Bargaining Power of Buyers and New Market Entrants is the speed and breadth of innovation occurring in this industry. Social networking's pervasive adoption globally is also completely reordering the supply chain for smart phone components and assemblies, hastening product lifecycles in the process as well (Bernoff, Li, 2008). Apple's continual focus on innovation and the rapid product lifecycles they have actually put the Five…
Apple, Investor Relations (2012). Investor Relations. Retrieved January 13, 2012 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com /investor/
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Lee, B., Kwak, J., Kim, K., & Kim, S.. (2009). Technical innovation and 3.5 mobile phone generation: Lessons from Korea. Telecommunications Policy, 33(5/6), 296.
Michael E. Porter. (2008, January). THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY. Harvard Business Review: Special HBS Centennial Issue, 86(1), 78-93.
Samsung competes in a market that is now becoming more commoditized. The overall smart phone market is entering its mature phase. As is characteristic of many firms in this phase, competitors will attempt to steal market share from each other. This occurs because industry growth is slow, and the only way to stay profitable is to take customers from other consumers. Marketing has a very integral role as it relates to consumer preferences and behaviors. In particular, Samsung must differentiate itself among a litany of similar product offerings in the market (Cho, 2009).
Currently, Samsung is unique in its ability to garner a loyal and profitable following. Much like its competitor, Apple, participants who enter the Samsung ecosystem usually stay within it. The familiarity, efficiencies and convenience of the ecosystem make switching to other brands costly for consumers. For example, an Android user, switching to Apple would need to learn an…
1) Dylan McGrath, EE Times. "Samsung buys MRAM developer Grandis." 2 August 2011
2) Cho, Kevin (2009-04-24). "Samsung Says Hopes of Recovery Are 'Premature' as Profit Falls." Bloomberg.
Smart Watches and Their Evaluation Functionality and Usability With Smartphones
Smart watch, often referred to as the smart watch is a wristwatch that has been computerized, and integrated with functionality that has been enhanced beyond timekeeping (Miyake, 2001). Moreover, the features of smart watch make it comparable to a personal digital assistant, or a PDA device. The early models of these watches were capable of performing basic tasks that included translations, calculations, and game playing. Meanwhile the modern smart watches have been designed in a way that they can be considered to be wearable computers that are actually quite efficient and effective. It is actually quite interesting to note that many smart watches have been designed in a way that many mobile apps can be run on them (Lever, 2013). On the other hand, there are also some models of these watches that are capable of operating a mobile system, and…
Arthur, C. (2013). Apple reportedly seeking outside expertise to make iWatch.Guardian.
Budiua, R. (2013). Smartwatches Are the Future -- But Samsung Galaxy Gear Only Partway There. [online] Retrieved from: http://www.nngroup.com/articles/smartwatch / [Accessed: 28 Mar 2014].
Dingle, S. (2013).A history of the smart watch and why nobody wants one.Adventures in Consumer Technology. [report] Medium.
Doensen, P. (2010). Q.5 Watches with Memory and Database. WATCH. [report] History of the Modern Wristwatch by Pieter Doensen.
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.
Determine the types of research needed…
1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.
2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.
3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc. http://www.sdcexec.com/web/online/FulfillmentLogistics-Trends/Guest-Column -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982
Smart phones are among the latest technological devices in this 21st century. They are smart devices because they come with numerous applications most of which are versions of the computer. In addition, they integrate features earlier witnessed in disparate devices. This paper examines location-based tracking services, which is among the feature of smart phones, performed by various applications. Using adequate information from materials, the paper will discuss at length the various ways these applications can assist parents track their children, individuals track their vehicles and the general perception towards this technology. In addition, the paper will offer my personal view regarding location-based tracking devices because I also use them on my phone.
Location-based tracking is a service that utilizes a network-based service, which combines a mobile devices location or position with other relevant information to offer a benefit to the consumer or the user. Supported by advanced wireless communication technology,…
Eisenberg, A. (2013). If a Young Child Wanders, Technology Can Follow. New York Times.
Retrieved November 29, 2013, from http://www.nytimes.com/2013/11/03/technology/if-a-young-child-wanders-technology-can-follow.html?_r=0
McCormack, W. (2000). General Motors On-Star Retrieved from http://faculty.darden.virginia.edu/GBUS885-00/Documents/OnStar_rev0907a.pdf
Olivas, M.A., & Jones, D.Y. (2011). Hovering too close: The ramifications of helicopter parenting. Retrieved from http://www.law.uh.edu/ihelg/monograph/11-12.pdf
Smart phones, what exactly are they? What differentiates smart phones from feature phones is their ability to do multitasking and run applications. First, there were PDAs (Personal Digital Assistant) which had functions like e-mail, web connectivity, to do list and few other computer-like functions while cell phones were used for calling and messaging mostly. A Smartphone is a combination of PDA and feature phone.
Changes over the past five years
Apple, to begin with, played an important role in bringing smart phones to the level where they were made available to mass consumers. That was three years ago. However, smart phones are the entity which existed in one form or the other since almost 19-20 years from now. The main difference between the earlier ones and the more recent ones is that the earlier ones were primarily used as enterprise devices and were too expensive to be acquired by most consumers. Nevertheless,…
Q Codes Nursing
Quick esponse (Q) codes are data rich images that can be scanned and decoded instantly by common devices like smartphones and handheld computers. The Q codes are being used in a wide range of sectors for purposes as diverse as marketing and medical records. In this case, Q codes are being used in a medical context. Emergency workers are banking on the ability for Q codes to live up to their "Quick esponse" promise to help save lives when time is a critical matter. However, there are some concerns about the logistics and implementation of the Q codes. elying on technology at a critical life-death moment has its drawbacks, especially in this case due to the fact that the data linked to the code must be up-to-date. Therefore, there are serious accuracy issues that must be addressed first before the Q code program becomes more widespread and commonly…
Estabrooks, P.A., Boyle, M., Emmons, K.M….Taylor, M.V., et al. (2012). Harmonized patient-reported data elements in the electronic health record: supporting meaningful use by primary care action on health behaviors and key psychosocial factors. American Medical Information Association 2012(19): 575-582.
"Informed Consent," (2013). UNC Charlotte. Retrieved online: http://research.uncc.edu/compliance-ethics/human-subjects/informed-consent
Shannon, M. (2011). How QR codes hide privacy, security risks. Retrieved online: http://www.nbcnews.com/id/45729377/#.UpGZqGTreIJ
The traditional print version of newspapers worldwide has suffered serious setbacks in recent years, to the point that some industry experts are predicting the ultimate demise of print newspapers. But there are creative ways to keep the newspapers in business and profitable, and this paper sheds light on those potentially successful strategies. Also, a news service should be available that reports instantly important economic and business news to points all over the globe. The emergence of smartphones make it easy and practical for that kind of pivotal economic information to be uploaded and used.
hat Has Happened to the Newspaper Industry?
According to the Organization for Economic Cooperation and Development (OECD), an international forum (with membership in 34 countries) that seeks to provide a vehicle for governments to work together in the effort to find solutions to common problems, the growth of the global newspaper market slowed down to "…about zero…
Anderson, David Ray, Sweeney, Dennis J., Williams, Thomas Arthur, and Williams, Thomas
A. 2008. Statistics for Business and Economics. Florence, KY: Cengage Learning.
Arthur, Charles. 2011. How the smartphone is killing the PC. The Guardian. Retrieved December 19, 2011, from http://guardian.co.uk .
Newspaper Association of America Foundation. 2008. Youth Media DNA: In Search of Lifelong Readers. Retrieved December 19, 2011, from http://www.naafoundation.org .
Communication Information echnology in Healthcare
Use of Communication and Information echnology in Healthcare
he processes, procedures and strategies healthcare organizations rely on to attain their objectives through collaboration and continual knowledge transfer are being accelerated by the widespread adoption of smartphones globally. More than any other technology, smartphones are revolutionizing how healthcare organizations ensure real-time data and intelligence about patents, procedures for improving patent care, and availability of resources are used. he goals of this analysis include and evaluation of the effectiveness and efficiency of smartphone technology's use in healthcare, including an assessment of their inherent advantages and disadvantages in streamlining information and intelligence workflows. he impact of smartphone technologies on consumers and their cumulative financial impact on health provider organizations over the near- and long-term are also included in this analysis. his analysis concludes with a set of recommendations for clarifying and strengthening the role of smartphones in healthcare-related applications.…
Their small, compact size, highly integrated electronics, advanced Wi-Fi and 3G functionality and pervasive software support have transformed smart phones into the most dominant technology platform in healthcare today (Tounsi, Qureshi, 2008). Their advantages include the configurability to support secured and private communication between medical staffs, high degree of customization at the user interface and application level to support specific medical practice requirements and the ability to use them in networked workgroups protected with secured logins (Johnson, 2011). For all of these advantages however, they have just as many drawbacks including the high cost of configuring them for use within a secured hospital network, the costs of support and continual maintenance given how much activity they see in hospital and healthcare uses and the need to ensure a very high level of data security and compliance to government requirements (Johnson, 2011). Healthcare providers are relying increasingly on Virtual Private Networks (VPNs) to secure smartphone, tablet, laptop and Wi-Fi traffic throughout their treatment care centers and facilities, with many using VPNs across their entire campus locations (Tounsi, Qureshi, 2008). Despite these limitations, smartphones continue to proliferate throughout many of the areas of healthcare that need to have scalable, secured platforms for managing employee data and records.
Impact on Consumers of SmartPhone Technology
Significant and growing quickly, the impact of smartphones on consumers continues to accelerate. As of the beginning of 2012 there are over 60 different Google Android-powered smartphones
Orange Strategic Marketing Plan
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Based on the successful merger of Orange and T-Mobile, the company is one of the world's largest mobile operators and the second leading operator throughout Western Europe. The company has over 30M subscribers worldwide, with 10M on the more profitable and long-term post-paid plans and leads Europe with over 1.5M users subscribing to the GSM 3G speed class of performance (Orange Investor elations, 2012). As of January, 2012 the company and its subsidiaries operate in 25 nations worldwide and has an aggregator market share of 40.4% and one of the highest consistent Average evenue Per User (APU) levels of 31.6, netting…
Andlauer, S. & Pouillot, D. 2011, "The Future of Telecoms - Strategies for 2020 (*)," Communications & Strategies,, no. 82, pp. 161-166,179,181.
Bacchiocchi, E., Florio, M. & Gambaro, M. 2011, "Telecom reforms in the EU: Prices and consumers satisfaction," Telecommunications Policy, vol. 35, no. 4, pp. 382-396.
Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.
Benzoni, L., Deffains, B., Nguyen, A.T. & Saleese, O. 2011, "Competitive Dynamics Between MNOs in the Mobile Telecommunications Single Market: Lessons from the U.S. Experience," Communications & Strategies,, no. 82, pp. 127-145,179-180,182.
Intensity of Rivalry within the Smartphone Manufacturing Industry
1. Number and Relative Size of Competitors
1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%
The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share of 12.5 percent. The third competing company was Huawei with a market share of 9.3 percent, and lastly OPPO with a market share of 7.1%. The fifth company is Vivo, which boasts a market share of 5.9 percent. The other smartphone manufacturing companies around the globe account for a combined market share of 44.2 percent. The combined industry market share…
Vice President Communications,
Informational Product Report
The iPhone 5 Features and Specifications
Operating System and Central Processing Unit (CPU)
Audio and Sound
The new lightning connector
Comparison of iPhone 5 with previous versions
iPhone 5 Design
iPhone 5 Display
iPhone 5 Camera
iPhone 5 Ear Pods
iPhone 5 Comparison with previous iPhone versions
Apple has finally launched its newest version of Smartphone in the iPhone series -- the iPhone 5. The most awaited iPhone 5 has received great appreciation after its launch on 21st September 2012. The consumers and businesses were exposed to numerous rumors about the design and features of the new iPhone. The new iPhone is now available in the market with different new features and supporting capabilities. This report presents an overview of this innovative Smartphone in terms of its features, designs, technical specifications, and usage for the personal and business needs.
The iPhone 5 has a larger 4-inch retina display with one…
Apple, Inc. Compare iPhones. 2012. Web. October 20th, 2012.
Apple, Inc. Specifications. 2012. Web. October 20th, 2012.
Apple, Inc. Features. 2012. Web. October 20th, 2012.
Apple, Inc. Design. 2012. Web. October 20th, 2012.
High Tech Computer Corporation, known almost universally by the acronym HTC, is a Taiwan-based designer and manufacturer of smartphone devices. The company generally creates a base design, gives it a "codename," such as Hermes, and then offers the devices to be sold rebranded by other companies, such as i-mate, or networks, such as T-Mobile or Orange. In 2006 HTC started offering devices in some markets under their own HTC brand (Benou, 2007). The company has long used its own Dopod house brand to sell devices directly in Asia. HTC anticipates continued growth in the smartphone sector (Colombo, 2010). The convenience and excitement delivered by the plethora of mobile digital applications available such as location-based services, multimedia entertainment, social networking services, and e-books continue to push smartphones to the fore of mobile phone purchase choices and increase penetration of smartphones in the mobile phone market (Butler, 2009). One of the games…
Barry, F., 2005. The politics of high-tech growth: Developmental network states in the global economy.. The Economic and Social Review, 36(2), pp. 179-183.
Benou, G.G.K.C. & M.J., 2007. Impact of visibility and investment advisor credibility on the valuation effects of high-tech cross-border acquisitions.. Financial Management, 80(17), pp. 69-89.
Butler, D., 2009. Hard time for high tech.. Nature, 222(100), p. 413.
Colombo, M.G. & G.L., 2010. Funding gaps? access to bank loans by high-tech start-ups.. Small Business Economics, 12(5), pp. 455-67.
Soft Drinks and Smartphone Apps Product Categories
Product categories allow marketers to classify products into meaningful categories that assist them in deciding on the appropriate strategies and methods that will assist them in promoting a particular product. Product categories are the primary method for grouping products that have similar features. Each category will have a distinct marketing strategy and even if the target market might be similar. This is because each category will be geared towards a different aspect of an individual's life. The two categories we are discussing are soft drinks and smartphone apps. These two categories will have different marketing strategies because they target different aspects of the consumers’ needs and wants. Understanding the product category for a brand is vital for marketing because each category will require a different marketing approach. There are glaring differences between the two categories especially because one is considered to be mature and…
The question of demand for this product is somewhat more complex than the preceding two issues. As a replacement technology, the Zentral Home Command emote system is competing for market share insofar as the market is defined through the functionality of the product, but as the Zentral system is the first product of its kind to be made widely available to the public it is also essentially creating its own demand in an entirely untapped market (Michaluk 2010). It would be incorrect, that is, to assert that the Zentral emote system was in direct competition with traditional remote control manufacturers, but it would be equally shortsighted to assume that the product had no competition whatsoever. The competition comes in terms of convincing consumers to change entire technologies, and is not traditional competition.
There are no major constraints facing the product launch except for the technology factor, which is admittedly hug in…
Michaluk, K. (2010). "BlackBerry remote products now Zentral Home Command." Accessed 24 February 2010. http://crackberry.com/tags/zentral-home-command
RedOrbit. (2010). "Acoustic Research Accessories Announces Zentral Home Command Smartphone Remotes." Accessed 24 February 2010. http://www.redorbit.com/news/technology/1805845/acoustic_research_accessories_announces_zentral_home_command_smartphone_remotes/
Apple in 2010 is riding high on the success of the iPhone and the iPad. The company is facing decline in some products, while others are at the front end of their life cycle. There is competition in smartphones emerging from Google's Android platform, and this platform could eventually be applied to tablets. There is some concern that the iPad tablet does not have enough features to sustain long-term growth, although Apple should be able to develop those features over time. The company has, however, enjoyed both technological leadership and exceptional performance. This performance has come as Apple has developed a suite of products that attract consumers to buy not just one product but several. Its place in the personal computer industry, however, remains as a niche player, despite the market dominance of some of its other products.
Apple's overall strategy is to compete as a differentiated player. The…
Apple Case Study
Competitive strength assessment of Apple's computer business
A competitive assessment of Apple reveals that Apple has these factors everything ready devices, design and innovation, &D oriented, and greater vertical and horizontal integration. Apple has made its devices be everything ready, which reduces the consumer's headache in sourcing for software or additional hardware to suit their individual purpose. Ensuring that the devices are ready for the consumer's use also offers the consumer the confidence to purchase and use the computers. Consumers are willing to pay premium prices provided they know they can get all they need in one device (Pavlou & El Sawy, 2010), and they will not have to search for additional hardware and devices. This differentiation has offered the company competitive advantage over its computer rivals. The design of the computers are attractive, and they are easy to use. Innovation has ensured that the company is able to…
Al-Debei, M.M., Aloudat, A., Al-Lozi, E., & Al Asswad, M.M. (2014). The Role of Value Networks in the Design of Mobile Platforms: The Case of Apple iPhone. Approaches and Processes for Managing the Economics of Information Systems, 123.
Goasduff, L., & Pettey, C. (2012). Gartner says worldwide smartphone sales soared in fourth quarter of 2011 with 47% growth. Visited April.
Pavlou, P.A., & El Sawy, O.A. (2010). The "third hand": IT-enabled competitive advantage in turbulence through improvisational capabilities. Information Systems Research, 21(3), 443-471.
For a product configuration system to be effective it must be able to submit orders directly into production while at the same time being able to determine what the Available-To-Promise (ATP) ship dates are (Mendelson, Parlakturk, 2008). Instead of just giving the standard four to six weeks I'd also integrate the product configuration systems to supply chain systems to ensure that accurate Available-To-Promise (ATP) dates (Gunasekaran, Ngai, 2009). I'd use this as a competitive differentiator to ensure that customers could be very well informed as to when their sofa or furniture was going to arrive. All of these systems would also be integrated to an analytics system so it would be possible to know what the status of orders and shipments were on a continual basis.
Gunasekaran, A., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational esearch, 195(2), 319.
Johansson, Johny K., & Nonaka,…
Gunasekaran, A., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational Research, 195(2), 319.
Johansson, Johny K., & Nonaka, Ikujiro. (1987, May). Market Research the Japanese Way. Harvard Business Review, 65(3), 16.
Kate Maddox. (2006, April). Microsoft research paves way for 'People Ready'. B to B, 91(4), 62.
Lorne McMillan & Brenda Ng. (2007). Ethnography within consumer research -- a critical case study of Consumer Film Festivals. International Journal of Market Research, 49(6), 707-714.
Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.
"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)
The following essay describes Apple's relationship with China focusing specifically…
Wikipedia. Apple Inc.
Rathee, J. (2012) Could Apple's China Love Affair Be Over? http://wallstcheatsheet.com/stocks/could-apples-china-love-affair-be-over.html/
The essence of any successful entrepreneurial strategy is in creating significant value for the customer (Drucker, 1985). Microsoft needs to shift towards a more open API-based product strategy that allows for more rapid innovation from hardware and services partners both. This direction alone will help Microsoft to compete more effectively over the long-term, by giving them the ability to compete for precious developer resources and times with partners and service providers.
Second, Microsoft needs to think more about their phone strategy from the standpoint of how they can create the smartphone of the future as a computing platform. One of the best strategies for accomplishing this is to concentrate on having their operating systems be more oriented towards creating a technology-agnostic platform for social media websites and applications. The advent of social media websites have given every customer a much greater level of communication and clarity, so much so that…
Apple, Investor Relations (2013). Investor Relations. Retrieved April 18, 2013 from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com /investor/
Andrus, R.R., & Reinmuth, J.E. (1979). Avoiding research myopia in marketing analysis. Business Horizons, 22(3), 55-55.
Ataman, M.B., Van Heerde, H.,J., & Mela, C.F. (2010). The long-term effect of marketing strategy on brand sales. JMR, Journal of Marketing Research, 47(5), 866.
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Marketing esearch: Products and Brands
In previous years, Apple Inc. has progressed from being an abstract participant in the computer market to a major player in the technology market. Through courageous advancement, they have developed items that have totally changed the technology market. As a result, their brand recognition has increased significantly, and they have added remarkably to their legion of dedicated supporters. The Apple Company is about design, their electronic items are fashionable, their advertising is trendy, their hardware and software are stylish, and like all factors fashionable, there is a substantial price tag. However, like all other factors of fashion, consumers are unpredictable and their tastes frequently change with the next big technology improvement. In addition, Apple company still dominates over every aspect of their item lines, this in previous times turned out to be a mistake that directed them to a specialized niche in the PC market. The…
Bradley, T. (2013). Android Dominates Market Share, But Apple Makes all the Money. Forbes. Retrieved from: http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominates-market-share-but-apple-makes-all-the-money/
Deidu, H. (2012). The Value of the OS X Monopoly. Asymco. Retrieved from: http://www.asymco.com/2012/02/28/the-value-of-the-os-x-monopoly/
Linzmayer, O. (2004). Apple Confidential 2.0. San Francisco, CA: No Starch Press
Satell, G. (2013). Why Apple's Future is Uncertain. Forbes. Retrieved from: http://www.forbes.com/sites/gregsatell/2013/04/24/why-apples-future-is-uncertain/
For the purposes of this project, technological products will be those related to electronic communication and entertainment. Clearly, technology goes beyond this -- I could have cut anything with an internal combustion engine, modern medicine, non-organic foods or a host of other products. But people who lived without those things had workarounds, alternate technologies (however crude) that allowed them to function. Their worlds were not designed with those products in mind, so people without cars did not live in a world where the ability to travel dozens of miles in a day was necessary or even desirable. Thus, I wanted to cut out technology only to a level where workarounds were still possible -- analog telephones or old record and tape players -- for example. I figured that the results would be pretty dramatic nevertheless.
In general, I use a lot of technology. The smartphone is pretty much a constant.…
Harley Davidson has traditionally targeted middle-aged white men. This target arises out of a couple of factors. The first is that most users do not rely on their Harley Davidson as their primary means of transport, so the purchase is discretionary. This skews the target demographic older because younger demographics do not have thousands of discretionary dollars to spend. The bikes are also priced at a premium, which further pushes them into an older target market. The image of freedom that the company projects is also symbolic -- Harley wants customers to reconnect with their youth now that their children have left the home, and to reconnect with the spirit of freedom in their lives.
The company has utilized both the cost element and the freedom element in its positioning strategy, but the product itself also reflects the positioning. Harley makes heavyweight and superheavyweight bikes, which inherently carry a higher cost.…
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research. 24:4(March):343-72. Available 5/5/12 through ProQuest database.
Hagerty, J.R. (2011). Harley, WIth Macho Intact, Tries To Court More Women. Wall Street Journal (October 31). Available 5/5/12 through EBSCO database.
Harley Davidson. Accessed 5/5/12 at http://www.harleydavidson.com/en_US/Content/Pages/home.html
Google Glass Script
Anchor Intro: A technological phenomenon, Google Glass (also known as Project Glass) displays information in a smartphone-like, hands-free format. Self-proclaimed, Manhattan gadget geek Craig Elimeliah, was one of the lucky winners of a lottery that gave participants the opportunity to purchase Google Glass for $1,500 and become one of the first beta testers
Host: Google Glass -- perhaps you have seen some people walking around wearing this new technology and wondered what it is. To provide further information on the subject and -- perhaps to quell some of your fears -- Craig Elimeliah, an early adopter of the new technology, weighs in on the potential of Google Glass to change our lives for the better or worse.
Craig Elimeliah: I come from two worlds. I come from the technology world and the start-up world, but I'm also an advertising man through and through…I kinda see things from both lenses.
Health Information & QR Codes
asic medical information and medical history is critical in case of medical emergencies. If first responders do not have that information patients can be put at risk for medication reactions, medical complications, and treatment processes can take longer as healthcare providers are left to explore the patient's condition in the dark. When the medical information is non-attainable, patients can also be put at risk for death in cases of coronary and heart health issues. QR codes are scanned by smartphone or mobile phones containing camera software that link to a website URL to retrieve basic medical information that is used to get the patient help.
ERMedStat (Harrington, 2012) is a company that uses QR codes and smartphones to provide first responders with basic medical history. The information contains blood type, emergency contacts, allergic reactions, medical complications, and a list of medications. The company does not collect insurance…
Harrington, C. (2012, Mar 7). Maryville company uses QR codes to share medical histories in emergencies. Retrieved from knoxvillebiz.com: http://www.knoxnews.com/news/2012/mar/07/marville-company-uses-qr-codes-to-share-medical/
How it Works. (n.d.). Retrieved from Lifesquare: https://www.lifesquare.com/how
Staff, T.N. (2012, Sep 26). New QR Codes Tell Paramedics Your Medical Info. Retrieved from Tech News Daily: http://www.technewsdaily.com/6264-new-qr-codes-tell-paramedics-your-medical-info.html
My website of choice in this case will be eBay (https://www.ebay.com/). In essence, eBay is “a ‘virtual marketplace’ allowing eMerchants, located anywhere in the world, who have registered with eBay to trade within this ‘virtual world’” (Bardopoulos, 2015, p. 51). Some of the site’s product categories include, but they are not limited to, health and beauty products, toys and videogames, sporting goods, computers and consumer electronics, clothing, cell phones, books, etc. The site also offers for sale motorcycle and automotive accessories and parts.
Huawei was a latecomer to the smartphone market, and needed to find a way to build market share in this competitive field. The top end of the market has been dominated by Apple and Samsung, and their phones are the most technologically-advanced. The lower end of the market was highly-competitive, so Huawei needed to find an edge in the marketplace in order to thrive.
Summary of the Situation
Huawei had strengths that it could leverage in terms of being an experienced producer of dumbphones, and other electronics. The company had a massive domestic market in China that would allow it to get a foothold in the lower end of the smartphone market. The company had a couple of key weaknesses, however. It was inexperienced at building smartphones, or even at innovation, and it had a poor performance in foreign markets, where its phone had earned a reputation for low quality.
Yet, there was…
Positioning on security of the device and its use as a telephone, Web browser and e-mail device. The convergence factor of the device needs to be taken into account in the positioning.
The essential financial statements including Profit & Loss Statements, Pro Forma Income Statements, Distribution Sales Analysis and Profitability and Pricing Analysis are all necessary for managing the remote to continued profits.
Variance Analysis of the remote relative to standard costing structures.
Analysis of sales performance by channel partner and also by channel programs. In addition sales quota attainment and sales productivity by outbound and inbound selling departments.
Advertising and marketing plan for the remote's product launch globally, defined by geography.
Online and offline advertising strategies broken out and defined with specific objectives for attainment on a quarterly and yearly basis. This will become the operating plan for advertising over time.
Social networking advertising plan and execution strategy in addition to special deals and pricing…
A few of the most notable include: social networking / fake emails and cloud computing. The information from this source is useful, as it is illustrating the current challenges facing the database security of most organizations. (Kark, 2011)
Olzak, T. (2008). Five Steps to Protect Mobile Devices. Tech epublic. etrieved from: http://www.techrepublic.com/blog/security/five-steps-to-protect-mobile-devices-anywhere-anytime/529
The article that was written by Olzak (2008), is talking about specific tools for protecting mobile devices. These include: storing information that is absolutely necessary, protecting the database when it is accessed over public networks, configuring devices to block external spying and encrypting sensitive information. This information is useful, because it is showing how organizations must utilize specific steps to safeguard against new vulnerabilities. (Olzak, 2008)
Tanzy, B. (2011). Security Strategy. Silicon.com. etrieved from: http://www.silicon.com/technology/security/2011/05/12/security-strategy-staff-smartphones-ring-the-changes-39747388/
The article that was written by Tanzy (2011), is discussing the challenges associated with cloud computing and accessing information from databases remotely. This is causing most…
Anonymous Hackers Target U.S. Security Think Tank. (2011). Newsday. Retrieved from: http://www.newsday.com/business/technology/anonymous-hackers-target-us-security-think-tank-1.3411610
Department of Defense Strategy for Operating in Cyber Space. (2011). U.S. Department of Defense. Retrieved from: http://www.defense.gov/news/d20110714cyber.pdf
Targeted Cyber Attacks Rise. (2011). Fox News. Retrieved from: http://www.foxnews.com/scitech/2011/04/05/targeted-cyber-attacks-rise-2011-security-experts-say/
Coleman, K. (2011). Digital Conflict. Defense Systems. Retrieved from: http://defensesystems.com/blogs/cyber-report/2011/09/cyberattacks-on-mobile-devices.aspx
The following is a sceen captue of the game.
Mobile Advetising at Disney
At the initial Mickey and Minnie Block Blast game sceens thee is the potential to also use this on a tablet o smatphone by setting paametes. Disney is one of the leades is using HTML5 and auto-sense technologies that allow games to immediately be configued on the fly fo a given device they ae going to be used on (Edwads, Gove, 2011). Fo this game, when accessible on an Apple iPad fo example, the configuation and sceen esolution completely changes and suppots the device it is being viewed on. This suppots the technology leadeship position Disney has in these gaming aeas. The full configuation of the game fo Mobile is so tanspaency the playe doesn't have to do anything on the most popula devices.
Disney has also ceated the ability to give paents contol ove many of the…
references, and requests. Journal of Advertising, 36(2), 87-100.
Rocks, D. (2007, Apr 30). Disney's mobile nanny. Business Week (Online),, 1.
Mobile Device Security
Analysis of Routing Optimization Security for Mobile IPv6 Networks
Defining and Implementing Mobility Security Architectures
Approaches to defining, implementing and auditing security for mobility devices have become diverse in approach, spanning from protocol definition and development including IPv6 through the creation of secure mobile grid systems. The wide variation in approaches to defining security for mobility devices has also shown the critical need for algorithms and constraint-based technologies that can use constraint-based logic to isolate and thwart threats to the device and the network it is part of. The intent of this analysis is to evaluate the recent developments in constraint-based modeling and network logic as represented by mobile IPv6 protocols and the role trust management networks (Lin, Varadharajan, 2010). These networks are predicated on algorithms that are used authenticating the identity of specific account holders, in addition to defining a taxonomy of the factors that most closely resemble their…
Allen, M. (2006). An IT manager's insight into mobile security. The British Journal of Administrative Management,, 22-23.
Barber, R. (2000). Security in a mobile world - is Bluetooth the answer? Computers & Security, 19(4), 321-325.
Goode, A. (2010). Managing mobile security: How are we doing? Network Security, 2010(2), 12-15.
Komninos, N., Vergados, D., & Douligeris, C. (2006). Layered security design for mobile ad hoc networks. Computers & Security, 25(2), 121-130.
Technology in Education
Assessing Three Emerging Technologies' Contribution to Learning
There are a myriad of new technologies emerging that have the potential to completely re-order and increase the level of learning effectiveness and performance of students. With so many new technologies emerging as diverse as mobile-based learning systems on smartphones to the ability to tailor online learning systems and complete networks, the opportunities for educators to innovate has never been more full of potential. What unifies the highest performing technologies in the area of learner involvement and performance are those that allow for students to define the pace, depth and repetition possible for a given subject. All of these technologies share a common characteristic of being able to align and support learner's specific goals and objectives, creating a highly effective educational scaffolding platform in the process (Najjar, 2008). The best technologies can be quickly tailored to each individual student's needs, while also…
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
Custin, R., & Barkacs, L. (2010). Developing sustainable learning communities through blogging. Journal of Instructional Pedagogies, 4, 1-8.
Downes, S. (2004). Educational blogging. EDUCAUSE Review, 39(5), 14-26.
Fontana, A. (2011). Making an app. EDUCAUSE Review, 46(6), 108.
One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.
Short Run and Long Run Behaviors
Ha-aburda, H. & Yehezkel, Y. (2011). Platform competition under asymmetric information. NET Institute Working Paper. Retrieved May 9, 2012 from http://archive.nyu.edu/bitstream/2451/31399/2/11_05.pdf
Kokovin, S., Parenti, M., Thisse, J-F. & Zhelbodko, E. (2011). Monopolistic competition with big firms. Google Scholar. Retrieved May 9, 2012 from http://d852eff6-a-62cb3a1a-s-sites.googlegroups.com/site/mathieuparenti/home/research/KPTZ.pdf?attachauth=ANoY7cpH5Fs5HfC7W-DaU_jYLfshpIWuFjGQCtwDfIlgmj8XZQjc6ooKbOToLXP9dRdEkSMqCS3FwU-WOisyNmvlPGWdewkrOq-OL-nY4y7rJEDKgYcUsXNwq7m3JMiSWKrhtM4Is8Y-uys6Gtdw6GUAnSX_Xs5P4Dk7UKBmzE9KRySQadZg8JhrIirYITG4tkbdGRW7B4m1KuzWLj1MU3t3s4aCiZn7Z3CgXyu5CyRzRvOHGirSCKg%3D&attredirects=0
Thierer, A. (2012). Bye Blackberry: How long will Apple last? Forbes. Retrieved May 9, 2012 from http://www.forbes.com/sites/adamthierer/2012/04/01/bye-bye-blackberry-how-long-will-apple-last/
(Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")
This helped us to understand how everything works and it allowed us to see the benefits of the Android over competitors. For instance, the Radio Shack salesperson helped us to transfer the settings from our old phone over to the new one. This made it easier to customize the device and select applications that were the most beneficial to us. (Pendola) ("Radio Shack") ("Radio Shack Profits from Mobiles")
The criterion that was used to prove if one location was better than the other was based upon a number of factors. To include: the response time, product knowledge and ability to meet our needs. In the case of response time, Radio Shack was quicker in welcoming us to the location and helping to select the best phone. Moreover, they had superior product knowledge and the ability to meet our needs when it comes to…
Evaluation Arguments, n.d.
"Radio Shack." Radio Shack, 2013. Web. 15 Mar. 2013.
"Radio Shack Profits from Mobiles." CBS News, 2010. Web. 15 Mar. 2013.
Pendola, Rocco. "3 Reason for the Radio Shack." Seeking Alpha, 2012. Web. 15 Mar. 2013.
AM and What it Does
andom Access Memory (AM) Analysis and Overview
The intent of this analysis and overview of andom Access Memory (AM) is to define its various types and how they are used in system configurations. Included in this analysis is an overview of the operational characteristics of AM including how to install and use dual in-line memory modules (DIMMs) and single in-line memory modules (SIMMs). Memory modules of all types also require prescriptive maintenance, and several recommendations are provided in this analysis and overview of how best to keep each form of memory functioning at an optimal level. Troubleshooting tips for managing memory are also included.
Overview of andom Access Memory
The rapid adoption of andom Access Memory (AM) in electronics products historically has been driven by the exponential increase in integrated circuit design-ins for consumer and commercial products and the compounding effects of Moore's Law (Adee, 2009). Today AM…
Adee, S. (2009). Thanks for the memories. IEEE Spectrum, 46(5), 48.
Chen, Y., Ranganathan, K., Pai, V.V., Lilja, D.J., & Bazargan, K. (2005). A novel memory structure for embedded systems: Flexible sequential and random access memory. Journal of Computer Science and Technology, 20(5), 596-606.
Luo, Y., Luo, S., Guan, J., & Zhou, S. (2013). A RAMCloud storage system based on HDFS: Architecture, implementation and evaluation. The Journal of Systems and Software, 86(3), 744.
Mandelman, J.A., Dennard, R.H., Bronner, G.B., DeBrosse, J.K., & al, e. (2002). Challenges and future directions for the scaling of dynamics random-access memory (DRAM). IBM Journal of Research and Development, 46(2), 187-212.
Principles of Management and Technology
Multiculturalism and Diversity
"Diversity is desirable for innovation, flexibility, and organizational success."
Diversity can be a valuable asset for any organization. Having people from different backgrounds and cultures offers a broader range of different perspectives and different opinions. Having this as an asset can spawn higher levels of innovation and flexibility because of the depth of perspective -- more people with different ideas can collaborate in a way that ultimately leads to organizational success. Today's most successful organizations embrace diversity however the results of diversity are not always successful. hile many organizations have sought to increase the diversity of their workforces, researchers have found both positive and negative effects of demographic diversity on organizational outcomes (Olsen & Martins, 2012).
New Business Ventures
Discuss the reasons why small businesses are so important to the U.S. economy.
Small business accounts for the bulk of the U.S. economy and is critical to the…
Olsen, J., & Martins, L. (2012). Understanding organizational diversity management programs: A theoretical framework and directions for future research. Journal of Organizational Behavior, 1168-1187.
SBA. (2012, September). Frequently Asked Questions. Retrieved from Small Business Association: http://www.sba.gov/sites/default/files/FAQ_Sept_2012.pdf
Education is being revolutionized by the use of tablet PCs and smart devices as well. The iPad is now considered by many college and university students as the preferred approach to getting their textbooks delivered as well (Weisberg, 188). Thankfully the day is soon coming when all textbooks will be delivered electronically to the device of a student's choice, whether it is an Amazon e-reader like the Kindle or Fire, or to an Apple iPad, iPad2 or subsequent generation of tablet PCs they are planning today. Instead of having to have a backpack stuffed with 50 lbs. Of books all that will be needed is a folder and a slim line iPad or Kindle to carry all textbooks from class to class. Universities continue to experiment with teaching courses entirely on iPads with Georgia State University's obinson College of Business and Hult International Business School distributing entire course material including…
Tim Bradshaw. "iPad takes over as the lecture hall aid of choice. " Financial Times 14 Mar. 2011,
Castelluccio, M.. "The Tablet at Work. " Strategic Finance 92.5 (2010): 59-60.
Geyer, M., and F. Felske. "Consumer Toy or Corporate Tool: The iPad Enters the Workplace. " Interactions 18.4 (2011): 45.
Weisberg, M.. "Student Attitudes and Behaviors Towards Digital Textbooks. " Publishing Research Quarterly 27.2 (2011): 188.
Trees take in carbon dioxide (which includes pollution in the air) and give off oxygen so we can all breathe, and so God's plan can be carried through. The teaching of values, morals, and discipline must be part of the program for a Catholic teacher, and also the involvement of parents brings the school, the Church, the children and the families together in a fellowship of learning and praying.
As was mentioned earlier in this section, involving parents in their children's learning activities is a powerful way to keep our faith strong and growing in the context of education and Christianity. This is particularly poignant because on page 9 of the "Our Catholic Schools" one of the major issues facing Catholic education is the "…inadequate home and parish involvement with schools," and we can mitigate this problem by working closely with children to get them inspired enough so they want…
Dall, Mary Doerfler. (2000). Children Discover the Mass. Notre Dame, in: Ave Maria Press.
Ontario Catholic School Graduate Expectations.
Ontario's Catholic Schools. (2007). Our Catholic Schools 2006-2007 / Summary Report.
Evaluating the Effectiveness of an IMC Strategy
Given the complexities of IMC strategies and programs and their highly integrative nature, the metrics and key performance indicators (KPIs) used for evaluating them often align to every stage of the selling cycle. As the sales cycles for consumer products are often significantly faster and more focused on transaction speed than on long-term selling relationships, the metrics and KPIs of IMC strategies in these markets tend to focus on trial and repeat purchasing in addition to brand awareness (Caemmerer, 2009). In Business-to-Business (B2B) selling scenarios, the IMC strategies often have short, intermediate and long-term objectives that seek to attain a very high level of trust with potential and future prospects (Kliatchko, 2005). The truest measure of an effective IMC strategy in B2B markets is the company becoming a trusted advisor to potential and present customers (Caemmerer, 2009). Measuring the performance of IMC strategies includes…
The 2012 Digital All-Stars. (2012). Broadcasting & Cable, 142(33), 8-10,12,14-16,18.
Caemmerer, B. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence & Planning, 27(4), 524-538.
Gonring, M.P. (1994). Putting integrated marketing communications to work today. Public Relations Quarterly, 39(3), 45-45.
Hongcharu, B., & Eiamkanchanalai, S. (2009). A comparative study of traditional mass media, the internet and mobile phones for integrated marketing communications. Journal of Business & Economics Research, 7(12), 31-40.
Xiameter Case Analysis
Advantages of Needs-Based vs. End User-Based Segmentation Strategies
Suggestions for Xiameter Product and Pricing Strategies
Advice and ecommendations
Xiameter's success as a subsidiary of Dow Corning is predicated on the successful differentiation of an entirely new business unit based on the concept of reducing operating expenses and passing on the savings to the customer. The Web-only, highly automated approach to order fulfillment, complemented by a reduced product lien footprint and terms of sale that stressed velocity over complexity were also what many customers of the company were looking for (Bloemhard, 2012). Where Dow Corning succeeded and others have failed with e-commerce strategies revolved around the key factors and decisions that shaped the business model and marketing strategy for Xiameter. The advantages of needs-based vs. end-user-based segmentation are evident in the success of the Xiameter e-commerce strategy. These advantages o being needs-based are analyzed in this paper as well. The rapidly changing…
Bacheldor, B. 2005, "Innovation Engine: Dow Corning invests in change," InformationWeek,, no. 1047, pp. 36-36.
Bloemhard, J. 2012, "E-Commerce Efficiency," Adhesives & Sealants Industry, vol. 19, no. 11, pp. 24-25.
Hunter, D. 2002, "Dow Corning launches bargain-basement market channel," Chemical Week, vol. 164, no. 11, pp. 7-7.
Levely, M.R. 2011, "Innovating Suppliers and Supply Chains," Supply Chain Europe, vol. 20, no. 2, pp. 14-14,16.
Protection of Digital Health Information
With increase health information technology store access patient information, likelihood security breaches risen. In fact, Canadian Medical Association Journal (CMAJ): In United States, a whopping 97% increase number health records breached 2010-2011
Ensuring that patient information is protected at all times is vital for any health care institution. Patient information records contain sensitive information that can be used for malicious purposes like identity theft, credit card fraud, and leaking of information for malicious intent. The advancement and use of technology has made it easier for patient information to be accessed within the health care facility Shoniregun, Dube, & Mtenzi, 2010.
This increases the speed of service delivery to the patient and improves the care given to the patient. Technology has allowed for the use of portable electronic devices by the healthcare practitioners in entering and accessing patient records and information. Portable electronic devices are small electronic gadgets that…
Green, M.A., & Bowie, M.J. (2005). ESSENTIALS OF HEALTH INFORMATION Management: PRINCIPLES AND PRACTICES: Principles and Practices. Independence, KY: Thomson/Delmar Learning.
Harman, L.B., & Association, A.H.I.M. (2006). Ethical Challenges in the Management of Health Information. Burlington, MA: Jones and Bartlett Publishers.
Laurinda B. Harman, C.A.F., and Kesa Bond. (2012). Electronic Health Records: Privacy, Confidentiality, and Security. American Medical Association Journal of Ethics, 14(9), 712-719.
Shoniregun, C.A., Dube, K., & Mtenzi, F. (2010). Electronic Healthcare Information Security. New York / Heidelberg: Springer.
Deli on Wheels is a food truck featuring a range of high quality sandwiches and fresh-squeezed juices. The emphasis will be on the quality and freshness of the ingredients. There will be great bread, high-end deli meats and all of the fruits and vegetables will be fresh. A smartphone app will alert customers as to the location of the food truck and social media will be activated to build a fanbase. For the customer, we offer an exceptional mobile food experience, and for the employees we offer fun part-time employment that likely serves as a stepping stone for a great career.
"Deli on Wheels will feed the masses the best deli in town -- wherever, whenever." This mission statement contains the defining characteristics of a great mission statement. It is short, clear and concise. It defines the business (deli on wheels), and it defines the customers (the masses). We want…
The cultural activity I attended was a performance at Bell Auditorium in Augusta, Georgia, on November 9th, 2017. It was entitled “The Music of Journey” and, upon hearing the title, I expected to be taken on a journey of music throughout time. I was very surprised to see that it was actually the music of “Journey” the band that was formed in the 1970’s.
The venue itself was nice. The one thing that stood out to me was that the floor seating had round tables with a centerpiece that looked like a candle. The arrangement resembled the kind of table arrangement that you would see at a fancy restaurant. The upper seating area where we sat was more of the traditional auditorium or stadium seating. At least this aspect of the experience was in line with what I expected—not that any of it was bad; it was just surprising.
In attendance were…
New Poduct Plan
Pote's Five Foces Analysis
Bagaining Powe of Supplies
Bagaining Powe of Customes
Theat of New Entants
Theat of Substitute Poducts
This pape povides a plan fo eintoducing the failed Blackbey smatphone to the maket. The Blackbey was once the most popula smatphone in the U.S. and othe makets. The intoduction of the smatphone in 2006 maked a defining moment in the histoy of the smatphone maket. Howeve, with its focus limited to copoate uses and govenment agencies, Blackbey was slow to espond to the evolving needs of individual consumes. This gap pesented a pefect oppotunity fo Apple, Samsung, and othe ivals to oust Blackbey fom its dominant position. By 2011, the Blackbey had lost its position in the industy. The smatphone kept on losing its maket shae to newe entants, who have intoduced moe consume-oiented smatphones. The dominance of the Apple and othe ivals may make it…
references of the market was one of the major reasons that led to the failure of the Blackberry smartphone. The company has historically focused on corporate and institutional users, giving little attention to individual consumers. The declining performance of the company is also a major weakness as the company is increasingly losing its financial strength, which may make it unable to exploit opportunities in the marketplace. Other notable weaknesses include limited support for third party applications, poor leadership, and poor branding.
One opportunity Blackberry may take advantage of to regain its lost glory is the Samsung crisis, which has caused the South Korean giant substantial losses in terms of not only revenue, but also reputation. The recall of the Samsung Galaxy Note 7 and its subsequent discontinuation presents a good opportunity for Samsung rivals to gain competitive advantage in the marketplace. Emerging markets also present an important opportunity for Blackberry, especially since Apple has historically focused on developed markets. The attractiveness of emerging markets particularly stems from the rapid growth of smartphone penetration in these markets. Other significant sources of growth include mergers and acquisitions, strategic partnerships, growth of cloud computing, integration of third party applications and features, as well as the firm's existing customer base.
The biggest threat facing the Blackberry is competition. Apple, Samsung, and recent entrants to the smartphone market such as Xiaomi and Huawei have provided unmatched smartphone features, which may make it difficult for Blackberry to successfully re-enter the market.
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer. There are…
Apple. (2011). Apple reports first quarter results. Apple. Retrieved April 26, 2011 from http://www.apple.com /pr/library/2011/01/18results.html
Apple.com. (2011). Retrieved April 6, 2011 from
emarketing Obsolete Products -- the Case of Telephone Handsets
Profiting from Obsolescence
Finding New Markets for Handset Telephones
Analysis of the American Telephone Handset Market
Telephone handsets, once a symbol of upward mobility and continued affluence in the United States have been replaced by the cell phone and smart phone where today they are more seen with nostalgia. The cannibalization of the handset market has gained momentum as the adoption of cell phones and smart phones have accelerated in the most affluent customer segments first followed by broader, larger and more middle-income market segments (U.S. Census Bureau, 2009). What continues to be the catalyst of growth for cell phone and smartphone growth is the ability to complete multiple functions on a mobile device including texting, web browsing and taking and sending pictures (U.S. Census Bureau, 2009). The multifunctional nature of the cell phones and smartphones has led to the quick demise of the telephone…
Apple, Investor Relations (2013). Investor Relations. Retrieved January 31, 2013, from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com /investor/
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Cuban daily looks at growing mobile phone use in Cuba. (2009, Feb 10). BBC Monitoring Americas.
Programme summary of Cuban radio news 11007 Dec 11. (2011, Dec 28). BBC Monitoring Americas.
Motorola (Moto 360)
Introduction to company
Motorola is one telecommunications company that has always been a leader in the development and launching of trendsetting innovative products. Its rich history is characterized by numerous achievements as the pioneer of several technologies. While several corporations subscribe to the notion that churning out ideas is the instrumental factor in coming up with revolutionary products, Motorola has always focused on the big picture - the essence of their business (Strategic Direction, 2010).
For close to eight decades, the company has spearheaded several innovations in the field of telecommunications and as a result achieved great successes like their feat of being the company that made the equipment through which the first words from the moon were transmitted. It was also the leader of the cell phone revolution having developed DynaTac, the first cell phone that was handheld. Motorola is also credited for being the first in delivering the…
Competitive Analysis of Motorola (2014) Retrieved from http://www.***.com/view.asp?id=161863
Georgieva, et. al. (2010).Motorola- Integrated Company Analysis. Retrieved from http://business.library.wisc.edu/resources/kavajecz/10_Fall/Motorola_Report.pdf
GadgetzArena (2014). Motorola launched Moto 360 at IFA 2014. Retrieved from http://blog.gadgetzarena.com/news/motorola-launched-moto-360-ifa-2014/
Hyder, Z. Burrows, M. & MacKinnon, A. (2008). Strategic Report for Motorola, Inc. Retrieved from http://economics-files.pomona.edu/jlikens/SeniorSeminars/harknessconsulting2008/pdfs/Motorola.pdf
Tom Tom is facing significant difficulties as a shift in technology has threatened its major revenue streams. Smartphones are basically giving away for free what TomTom has been charging people a lot of money for, and to nobody's surprise this has resulted in the company losing revenue and taking a loss last year. If TomTom lost money in the first year of the smartphone era, when they were still a niche technology, the writing is on the wall for what will happen when smartphones become saturated in the market.
An examination of the company's strengths, weaknesses, opportunities and threats reveals that all is not hopeless for TomTom, however. There are opportunities within the market that the company can leverage. While its strengths are losing their ability to generate competitive advantage, TomTom is still strong enough to develop new market opportunities for itself. Three different strategic options are presented, based on careful…
TomTom.com. (2014). Mission and facts. TomTom. Retrieved November 6, 2014 from http://www.tomtom.com/landing_pages/trafficmanifesto/index-project.php?Lid=1#tab2
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc Donald's. The recent economic crunch however, has benefitted Mc Donald's as many people who prefer sophisticated ambience, due to their lower purchasing power and increased inflationary pressures now prefer Mc Donald's over the likes of Starbucks and Costa Coffee. As a result, Mc Donald's is the strongest market player in the Global region today.
Mc Donald's target market includes all the people who travel for leisure and/or business purposes and prefer to have a luxurious accommodation. The cafe provides best possible…
Afuah, A. 2009, Strategic innovation: new game strategies for competitive advantage. UK,
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Akhter, S 2003, Strategic planning, hyper competition, and knowledge management. Business Horizons.
Black, J. (2004). Integrated Marketing Communications. College and University, 80(1), 53+. Retrieved September 2, 2011, from Questia database: http://www.questia.com/PM.qst?a=o&d=5045074006
The greater product focus will eliminate a key weakness of not being strong at any one market. Professionals and consumers have distinctly different needs, and Palm needs to figure out which of these it is more likely to meet and then pursue that to the detriment of the other. Pursuing both has left it vulnerable. The only real opportunity in smartphones is with innovation, as the market has tended to always reward the most technologically innovative firms. Thus, HP needs to focus on building the innovation level at Palm. This still subjects it to threat, especially in the direct competition with three very powerful entities. However, HP is accustomed to competing vigorously against firms the size of Microsoft, Google and Apple and succeeding, so Palm provides the company with just another opportunity to do this, and to do it with the benefits of the HP warchest and customer base.
Palm website. (2011). Retrieved January 29, 2011 from http://www.palm.com
Patel, N. (2010). HP says WebOS coming to slates and web-connected printers. Engadget. Retrieved January 29, 2011 http://www.engadget.com/2010/05/18/hp-says-webos-coming-to-slates-and-web-connected-printers/
Patterson, B. (2010). Palm exec promises 'future devices', 'new version' of WebOS. Yahoo News. Retrieved January 29, 2011 from http://news.yahoo.com/s/ytech_gadg/20100618/tc_ytech_gadg/ytech_gadg_tc2715
QuickMBA (2010). Porter's generic strategies. QuickMBA.com Retrieved January 29, 2011 from http://www.quickmba.com/strategy/generic.shtml
Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years. In its last fiscal year, ended 9/25/2010, Apple earned $14 billion on revenues of $65.2 billion (Apple Inc. Fiscal 2010 Form 10-K). These figures increased 70% and 52% respectively in fiscal 2010. Apple has a stellar balance sheet and its stock price is now at a lofty $315 per share (MSN Moneycentral, 2010).
Apple's primary business is in consumer electronics. The company's core businesses are in personal computers, mp3 players, smartphones and electronic media. Apple's leading products include the Mac line of computers, the iPod, the iPhone and the iPad tablet computer. The company's media properties include the iTunes music store and the iPhone App Store. Apple operates a number of proprietary retail outlets and markets…
Apple Inc. Fiscal 2010 Form 10-K. Retrieved November 28, 2010 from https://www.apple.com/investor/
BBC. (2010). Apple iPad tablet gathers crowds for UK launch. British Broadcasting Corporation. Retrieved November 28, 2010 from http://www.bbc.co.uk/news/10176138
Burrows, P; Grover, R. & Green, H. (2006). Steve Job's magic kingdom. Business Week. Retrieved November 28, 2010 from http://www.businessweek.com/magazine/content/06_06/b3970001.htm
Delahunty, J. (2009). iPod market share at 73.8%, 225 million iPods sold, more games for Touch than PSP and NDS: Apple. AfterDawn.com. Retrieved November 28, 2010 from http://www.afterdawn.com/news/article.cfm/2009/09/09/ipod_market_share_at_73_8_percent_225_million_ipods_sold_more_games_for_touch_than_psp_nds_apple
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Company Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and…Read Full Paper ❯
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emarketing Obsolete Products -- the Case of Telephone Handsets Profiting from Obsolescence Finding New Markets for Handset Telephones Analysis of the American Telephone Handset Market Telephone handsets, once a symbol of upward mobility…Read Full Paper ❯
Motorola (Moto 360) Introduction to company Motorola is one telecommunications company that has always been a leader in the development and launching of trendsetting innovative products. Its rich history is characterized…Read Full Paper ❯
Tom Tom is facing significant difficulties as a shift in technology has threatened its major revenue streams. Smartphones are basically giving away for free what TomTom has been charging…Read Full Paper ❯
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and…Read Full Paper ❯
Education - Computers
The greater product focus will eliminate a key weakness of not being strong at any one market. Professionals and consumers have distinctly different needs, and Palm needs to…Read Full Paper ❯
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Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid…Read Full Paper ❯