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Obama also repeatedly charged that McCain would simply continue the "failed" economic policies of President Bush. "Senator Obama, I am not President Bush," said an annoyed McCain during one debate (Lightman, 2000). "If you wanted to run against President Bush, you should have run four years ago."
One hundred percent of your ads, John... 100% of them have been negative," he said (Lightman, 200*0.
That's not true," McCain replied. "A hundred... It absolutely is true," Obama insisted.
Perhaps this is because all is fair in politics. Analysts marveled at the brilliance of the Obama presidential campaign, heralding the level of grass-roots mobilization involved, his record- breaking fund-raising, and his effective advertising campaigns, which some might have said were inappropriate but most saw as simply politics (Graham, 2008).
Barack Obama and John McCain voiced very different opinions during the 2008 Presidential campaign over taxes, the Iraq War, and how to fix the ailing economy (Fouthy, 2008). Things got inappropriate at times, with McCain running ads comparing...
Obama's campaign labeled the 72-year-old McCain "erratic" and ran campaign ads that poked fun at his economic views.
However, on Election Night, McCain paid tribute to Obama's historic milestone as the nation's first black president. The two parted ways amicably.
McCain's campaign was more negative than Obama's. Some critics said that McCain's campaign was mostly negative attacks on Obama. Others went so far as to say that the campaign was all about Obama, rather than about issues. The negative attacks caused just as much bonding between Obama and his followers as did Obama's speeches. and, while Obama bashed McCain in return, his attacks were never seen as quite as negative.
In conclusion, while McCain's campaign advertisements were primarily negative, Obama managed a good balance of positive and negative.
Bibliography
Jones, Susan. (October 28, 2008). McCain Camp: Obama's Running the Most Negative Campaign Ever. The Atlantic.
Fouthy, Beth. (November 17, 2008). Obama, McCain vow to work on D.C.'s 'bad habits. Associated Press.
Grapham, Marie. (November 16, 2008). The making of Brand Barack - Winning strategies from the presidential campaign. Jamaica Cleaner.
Lightman, D. (November 18, 2008). McCain comes out swinging against Obama. McClatchy Newspaper.
Moore, Richard. (November 18, 2008). Obama -…
Bibliography
Jones, Susan. (October 28, 2008). McCain Camp: Obama's Running the Most Negative Campaign Ever. The Atlantic.
Fouthy, Beth. (November 17, 2008). Obama, McCain vow to work on D.C.'s 'bad habits. Associated Press.
Grapham, Marie. (November 16, 2008). The making of Brand Barack - Winning strategies from the presidential campaign. Jamaica Cleaner.
Lightman, D. (November 18, 2008). McCain comes out swinging against Obama. McClatchy Newspaper.
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