Objective -- seeks precise measurement & analysis of target concepts, e.g., uses surveys, questionnaires etc.
Subjective - individuals' interpretation of events is important, e.g., uses participant observation, in-depth interviews etc.
Both important to tell the entire story -- both sides of the picture.
Quantitative data is more efficient, able to test hypotheses, but may miss contextual detail.
Qualitative data is more 'rich', time consuming, and less able to be generalized.
Sometimes quantitative details are difficult to extrapolate into general populations; sometimes qualitative data lacks depth and robust proof.
Researcher tends to remain objectively separated from the subject matter.
Researcher tends to become subjectively immersed in the subject matter.
Again, subject matter and issues of subjectivity and potential bias.
(Source: Neill, 2007)
It is true that often the two sides seem antithetical to each other, however, rather than framing the methodological rubric as "Quantitative vs. Qualitative," it might be best to focus on the manner in which the techniques might be integrated and allowed to flush out the limitations of each (Booth).
1.6 Mixed Method Research -- as more and more social scientists began exploring the use of quantitative research to answer some basic question, it became apparent that a bit of a constructivist approach, or positivistic, tended to emerge. This often allowed the interpretation of pure data, but failed to convince in the extrapolation of that data into the population. Additionally, the manner in which the research was reported became an issue, with both sets of purists from either side vehement about their own methods.
The sensible approach, then, is to mix the methods and provide researchers with a clear alternative to siding with one camp or the other -- but to let the data and the particular subject matter and hypothesis rule the discussion. Indeed, what makes far more sense is to remove the philosophical issues surrounding the type of research and concentrate on the logic of justification -- the logic of the data set, and the combination, in varying degrees, of both types even within the same study (Onwuegbuzie, et.al., 2004)
Figure 1.4 Diagram of Mixed Method Research
(Johnson and Onwuegbuzie, 2004).
Chapter 2 -- Literature Review
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