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Adolescents & Advertising Media Messages
Examination of a Commercial
The advertisement chosen for examination in this brief study is Britney Spears Pepsi commercial in 2010, which was part of the advertising during the World Cup. The intended audience for the advertisement is the general audience and specifically male and female young people. The ad features Brittney Spears singing, drinking Pepsi, and volley a ball. Brittney appears beautiful and sexy in this commercial and gives the appearance that drinking Pepsi will make everyone athletic and sexy. This ad would be interpreted of course by each gender differently as the male gender would interpret the commercial to mean that drinking Pepsi would ensure that they attract sexy girls and females would view the commercial as appealing to them to drink Pepsi to ensure that they are hot and sexy like Brittney Spears. This ad is not accurate in its portrayal of body image because everyone does not have a figure like Britney Spears or the young men featured in the commercial. Furthermore, no one who plays sports will remain as cool looking with every hair and their makeup in perfect shape...
The ad is appealing to adolescents because of their perspective of what they would desire to look like and how they would view the opposite sex in terms of what they find appealing. The music would also be appealing to the adolescent age group.
Source: Britney Spears Pepsi Commercial -- 2010 FIFA (2012) TVadsView. Retrieved from: http://tvadsview.com/britney-spears-pepsi-commercial-2010-fifa/
Resources Concerning Adolescent Body Image
(1) Croll, Jillian (nd) Body Image and Adolescents. Chapter 13. Retrieved from: http://www.epi.umn.edu/let/pubs/img/adol_ch13.pdf
(2) Myers, Phillip N. And Biocca, Frank A. (1992) The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women. Retrieved from: http://www.mindlab.org/images/d/DOC828.pdf
(3) Hobbs, Renee, et al. (2005) How Adolescent Girls Interpret Weight-Loss Advertising. Health Educational Research 21 (5). Retrieved from: http://her.oxfordjournals.org/content/21/5/719.full
(4) American Psychological Association…
(13) Kaiser Family Foundation (2005). Generation M: Media in the lives of eight to eighteen-year-olds. Washington, DC: Author. Retrieved from http://www.kff.org/entmedia/entmedia030905pkg.cfm.
(14) How to Magazines Effect Body Image (2008) Center on Media and Child Health. Education.com. Retrieved from: http://www.education.com/reference/article/how-magazines-affect-body-image/
(15) Ransohoff, J. (2010) Teens and the Media. Palo Alto Medical Foundation. Retrieved from: http://www.pamf.org/teen/life/bodyimage/media.html
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