Advertising Agency Overview and Analysis: Crispin Porter & Bogusky Agency Uniqueness

Crispin Porter & Bogusky (CP + B) is a fully-integrated advertising agency that currently employs over 1,000 "full-time, late-working, on timing, below-budgeting, overnight Fed-Exing, hard-charging, clutch-saving, coffee-chugging, pop-culture changing" marketing fanatics. In viewing this company description alone, one can begin to understand the extra "something" that CP + B strives to add to its agency dealings in order to adhere to its own company mission statement and standards as well as satisfying customer demands -- which is key to agency success above all else.

CP + B maintains a series of unique strengths and services, and boasts a note-worthy client list including internationally-known names such as: Under Armour, Axe, Vitamin Water, Domino's Pizza, Coca Cola Coke Zero, Old Navy, Jell-O, Kraft, Best Buy, Microsoft Windows, Hulu, Burger King, Ikea and Volkswagon -- and this listing is just the tip of the iceberg. CP + B has, in its over 22 years of business, grown from a one-office operation based in Florida to an internationally present agency with six five additional locations in London, Sweden, Canada, Colorado and California. Additionally, CP + B maintains a unique execution network that allows the agency to cover all key markets on a global level despite the absence...

CP + B has not only successfully launched successful advertising campaigns for relatively new companies, but has been able, through its work, to bring companies who had seen significant collapse to new successes through redesigned campaigns based on new focuses. For instance, prior to CP + B's work with Volkswagon in 2005, Volkswagon's Rabbit model -- described as a boxy, fuel-efficient hatchback prone to catching fire and breaking down, was the symbol of VW's collapse in America through the 1980s. In 2005, CP + B suggested resurrecting the Rabbit name, noting the past issues with the model, but trying instead to change its story.
CP + B has long been known for utilizing viral marketing and creating nutty characters to boost interest in brands. Take, for example, the "Subservient Chicken" advertising program created by CP + B for Burger King to aid in the promotion of its "Have it Your Way" campaign and help the company come back from a state of obscurity in which it existed at the time of the campaign. Such successful programs and models utilized by CP + B often include viral marketing websites, television and print campaigns, etc. Unique and based in the company standard of shooting for excellence, CP + B's campaign for Burger…