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e-Commerce Website
There are several ways through which the Northeast Ski as a company can help bring the warmth that is found thin their stores to the website ad have people feel the warmth as well. The first thing is that the website that they chose design should be professional and be professionally designed. This does not mean always formal, but clean looking and one that makes the visitors comfortable as soon as they click open the website. The aesthetics should be genuine with the actual details of the company availed so as to inspire trust and appeal to the people.
The second thing is that, the details that the clients would like to find on the website should be easy to access at the first sight of the website page open. The visitors should not have to go through so many pages in order to reach the information they are looking for. The company already knows what information is more important to the clients from the years of operation and which ones...
Of paramount significance in ensuring the website is friendly is ensuring that every client who visits the website does not miss out on the very critical details about the company.
Being a website that will be dedicated to a sports oriented company, there should be a balance struck between the texts and the graphics or pictures since the warmth can only be experienced on the website, by the visitors when they log in and find almost all the details (both pictorial and textual) that they find on the ground and not a distortion, an exaggeration or a reduction of the truth on the ground.
Just as the service at the company stores are fats and efficient, the website should also be fast loading and not keeping the visitors waiting for too long before a page that they want to view opens up. The navigation within the website should be organized nicely with clear goals for each page with and ultimate goal of leading…
References
Kronik Media, (2009). Six Qualities of a Good Company Website. Retrieved February 27, 2012 from http://www.kronikmedia.co.uk/blog/good-qualities-company-website/1084/
Moslehuddin Khaled, (2010). Increasing Brand Communication through Brand Visibility in Retail Outlets in Small Cities and Rural Areas of Bangladesh. Retrieved February 27, 2012 from http://www.usimr.org/IMR-2-2010/v6n210-art10.pdf
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