Ecommerce
Although everyone seems to understand that ecommerce can be used to bolster ecommerce sales, a study by the Harvard Business Review found that only 12% of businesses feel that they are using social media effectively (Mills, 2014). There is some debate about the usefulness of social media in terms of direct marketing campaigns but no one seems to debate its utility as an extension of customer service or building brand awareness. Furthermore many businesses do not devote sufficient resources to promote their social media efforts and thus do not receive the benefits from these strategies. Some of the recommendations provided by one CEO are (Mills, 2014):
Engage with Your Audience
Avoid Overselling
Get Visually Creative
Measure and Improve
2). Describe how e-commerce begin and what made it successful. 200 words
The history of ecommerce definitely begins with the technological innovations…
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