The rates of reduction of these cases were noted to be about 20% per year as from 2004 when the standards were introduced (UK Payments Administration LTD 2009). The exact phenomenon observed is as indicated in Appendix A.
The mechanism involved in the protection of the card details by means of the EMV technology is discussed by various scholars and organizations. SPA (2010, 1) clearly explains that the need for authenticating data in the various EMV systems is to ensure that the cars being used is genuine. This is made possible via a system referred to as the Card Authentication Methods that is dependent on the capabilities of the chip itself.
How the EMV system protects payment cards
EMV Implementation Challenges
Extant literature has been dedicated towards the study of the various challenges that face the implementation of the EMV technology. Gareth Ellis Solution Consultants (2007,1) clearly point out that despite the since the phenomenal implementation of the technology in 2005, the use of EMV cards has always lacked the much needed sophistication in all the over 145,000,000 cards that were issued since the adoption of the standard. They pointed out that most EMV card issuers only implemented simple functionalities such as the use of EMV in the process of data preparation or as an upgrade of their in-house card assurance systems.
Steven et al. (2010) also illustrates the protocol flaw in the use of EMV technology. They demonstrate in their paper how criminals can make of use of the flaw in the EMV protocol to launch an attack through the use of a genuine card in making of payments using EMV cards without the need of a PIN. This happens undetected despite the fact that the merchant could be having a direct connection to the banking network. Their paper further considers the mechanism used by fraudsters such as man-in -- the -- middle attacks and the source of the flaw.
The challenges that affect the implementation of EMV technology are numerous .In this paper we present a holistic approach to the problem of EMV migration and implementation.
The problems that are associated with the implementation of the EMV technology is best understood after an analysis of various case studies involving the technology's implementation.
More challenges to the adoption of EMV technology
Extant literature suggests that there is insufficient guidance in the process of implementing the various EMV technologies in various countries. This is despite the fact that there is a reported reduction in the rate of card frauds by a record 25%.the reported compliance rate of the technology must be pointed out to be about 94% in Europe (ATM Media, 2010).There is also an eminent rise in the operation cost of various businesses as well as the ability to reduce the level of operational risk managements. Iranian banks fall under the category of countries that are in the process of migrating to EMV standards of management. It has been shown by various studies that failure to comply to the EMV standards usually results in an increase in various risjks such as chargeback by the various banks (ATM Media,2010).