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Five Guys was founded in 1986 by Jerry and Janie Murrell and their sons, all five of whom are part of the business. In 1986-2001 Five Guys opens five locations around the DC metro-area and perfected their business of making burgers. Now, over 20 years after Five Guys first opened, there are over 1,000 locations nationwide and over 1500 units in development. Five guys continue to receive media attention and have grown a cult-like following around the world (www.fiveguys.com). In this assignment, the following questions will be answered as to how Five Guys continues to be a success and why customers continue to flock to their restaurant:
Determine how Five Guys' philosophy sets it apart from other fast-food chains.
Analyze the original values for the start-up company and how it remains strong today.
Enumerate three (3) factors that contributed to Five Guys' success in such a short time and what effect, if any, external markets had on these factors.
Assess how ethical and social practices are part of the Five Guys' culture and provide examples to support your choices.
5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Determine how Five Guys' philosophy sets it apart from other fast-food chains.
Fives Guys' philosophy that sets them apart from every other fast food restaurant is due to Jerry Mitchell's establishment focuses on the quality of the product and customer satisfaction to both internal and external customer. In his own word's Jerry Murrell says "Treat the person right, he'll walk out the door and sell for you," which basically means the reason that they are a success is due to the way they treat their customers which...
For that reason they do not spend much money on advertisement due they knew that the customer would bring more customers to their establishment. Five Guys Burgers and Fries also believe that the customer is always first and was founded on family values and humble beginnings which is the reason for the restaurant's success. The relationship that the establishment has with its employees and customers is one of a home like atmosphere that is filled with togetherness, understanding, and respect for all who come to eat at their establishment. This can be shown because the original person hired to bake the bread for their first store, was made a partner in the firm. Appreciation…
Five Guys Holdings, LLC. Archived from the original on July 19, 2011. www. fiveguys.com.
Galuten, Noah (May 28, 2010). "CSPI Releases Its Annual List of Rosenwald, Michael S. (April 3, 2006). "Five Guys, Taking a Bigger Bite." The Washington Post.
"Virginia Beach Best Food & Dining." August 27, 2007. Hampton Roads.com. Landmark Media/Enterprises LLC.
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Another key factor that contributed to the rise of the business to its status of success is that of the quality of service offered. Right from the menu across to the attendants, there is quality in everything that Five Guys offers. The menu is simple and straight forward, despite the pressure from the customers and interested parties to increase the services it offers, they have kept their menu simple and