Thus the N95 and similar efforts need to help to reposition Nokia again as a premium brand. Positioning: Nokia risks competition from single-focus competitors. BlackBerry is the acknowledged leader in e-mails through corporate servers, iPhone for iTunes compatibility, and Microsoft-enabled 5.0 PocketPC-equipped phones (such as the LG or Samsung sets) for compatibility with desktop and laptop PC programs. Product: Compatibility with computer operating systems is a constantly-changing universe. As Microsoft more

Nokia's path -- based on Symbian, relatively slow innovation and a focus on low-margin emerging markets -- has not benefitted the company much. Yet, it still has some valuable assets. The firm may no longer have any 'hot' products, but the Nokia name is still respected. In addition, the company still has some financial health as well. That said, Nokia is struggling to find its way in the smartphone

Decision Ethical Implications Legal Implications Fairness Implications Volkswagen knowingly used the software in its emission systems for its diesel cars sold in the U.S. which suppressed the emission readings to suit the requirements of the regulators in 2014-15. The company used these reduced emission readings to market and sell the car not only in the U.S. bit also in other parts of the world including Europe. The company used these reduced emission readings

conditions is M&a activity more likely to create rather than destroy value? Use case examples and appropriate academic frameworks to support your answer. Globalization & Merger and Acquisitions M&A and Cultural Problems The Multi-Cultural Organization The Nokia-Microsoft Case Microsoft changed Nokia Culture to Gain Value Other Value Propositions that Microsoft Considered Mergers and acquisitions have become an integral part of international business, companies, in an effort to expand their market, look to enter new markets through

market structures and the pricing strategies which are specifically related to each of them. The introductory section of the paper gives an overview of the four major types of market structures and explains the main features which draw distinguishing lines between them. These major types of market structures are perfect competition, monopolistic competition, monopoly, and oligopoly. The second section discusses the pricing strategies which are used by competitors in

Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically increase its volume, as well as sell more Macintosh computers to iPhone users" (Markoff 2008). This tradeoff illustrates an important aspect of marketing any new technology -- not only must the product be affordable, but so must the service itself. Apple