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"Aesthetic judgments of beauty of 49 novel, formal graphic patterns were collected from non-artist participants. In the framework of Social Judgment Theory (Hammond et al., 1975), the data were subjected to individual Judgment Analyses deriving quantitative paramorphic models of the judgment processes. These models reflected the individual's strategy of aesthetic judgment, cue use, and degree of linear judgment capture, largely converging with participants' verbal reports of judgment strategies. A group model was constructed using the same method applied to group-average rating data. Filtering out individual judgment strategies, the group-level analysis showed that larger arrangements of the basic element, with a tendency towards forming a square itself, while not being vertically dominant, were preferred overall (Jacobsen, 2004). "
AN INVENTED AD
In the invention of an advertisement that would work with the Social Judgment Theory one could put together an advertisement that would promote the joining of the military. Because of the nation's current concerns about the war in Iraq anything regarding war or the Middle East within the ad would be a bad idea as it would go directly to the rejection latitudes of those who read it (Olson, 1991). It would be better to promote the fact that the military can help someone obtain education through their service. This would go directly to the reader acceptance latitude area.
CONCLUSION
The Social Judgment Theory provides a framework from which persuasion techniques and responses can be clearly understood. In the world of advertising it is important to understand the constructs of the theory so that one can be sure to target acceptance latitude...
British Journal of Psychology
Boyd, Henry (2006) Persuasive talk: is it what you say or how you say it?
Journal of Advertising Research
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References
SOCIAL JUDGMENT THEORY
http://www.as.wvu.edu/~sbb/comm221/chapters/judge.htm
Jacobsen, Thomas (2004) Individual and group modeling of aesthetic judgment strategies. British Journal of Psychology
Boyd, Henry (2006) Persuasive talk: is it what you say or how you say it?
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