Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
He or she will focus on the good qualities of the vehicle and hence a greater sense of satisfaction will result.
Interaction is a vital process of the purchase process. The car salesperson particularly should never hurry or automate a customer through a purchase. As David Barrow (2006) suggests, such a strategy might sell more cars more quickly, but ultimately the merchant will lose business because of post-purchase dissonance. Instead, the car salesperson should interact with the customer in such a way that the latter feels valued. This is done by letting the customer take enough time to make careful decisions regarding the purchase, and also by highlighting both the pros and cons of each possibility until the customer has narrowed the choices down to the car he or she wants to buy. Making sure that the customer takes his or her time will minimize later regrets.
Finally, a very good strategy for avoiding post-purchase dissonance is to ensure that the customer continues to receive excellent service from the dealer. When taking the car from the premises, for example, the salesperson can show the customer the various operation controls of the car, and ensure that no questions remain...
The customer can be made to feel special by elements such as a small gift as congratulations with the purchase. To ensure that customers return, car services can be made special by ensuring that the vehicle is washed after each service, and by personally questioning the customer regarding the driving experience.
All the above strategies can be integrated prior to, during, and after the purchase to ensure that excellent customer care prevents post-purchase dissonance. The most important factor is friendly and honest interaction with the customer, and an attitude of helpfulness.
Sources
Barrow, David (2006, Aug. 31). Cost Deflection Out, Customer Experience in. ECT News Network
http://www.ectnews.com/story/52727.html
Friedlander, Hessel. (2008). The Purchase Process and Buyer's Remorse. http://www.maxwideman.com/guests/everything_right/remorse.htm
Sarma, DKR & Ramesh, a (2007, April) a Study on Consumer insecurities and ears in select product categories using Verbal Protocol Analysis. International Marketing Conference on Marketing & Society. http://dspace.iimk.ac.in/bitstream/2259/343/1/427-432.pdf
Sources
Barrow, David (2006, Aug. 31). Cost Deflection Out, Customer Experience in. ECT News Network
http://www.ectnews.com/story/52727.html
Friedlander, Hessel. (2008). The Purchase Process and Buyer's Remorse. http://www.maxwideman.com/guests/everything_right/remorse.htm
Sarma, DKR & Ramesh, a (2007, April) a Study on Consumer insecurities and ears in select product categories using Verbal Protocol Analysis. International Marketing Conference on Marketing & Society. http://dspace.iimk.ac.in/bitstream/2259/343/1/427-432.pdf
Consumer Buying Decision Consumer purchase decision may appear random at times as a person goes to the market to buy groceries. But whether it is a low involvement product (LIP) like a jar of mayonnaise or a high involvement product (HIP) like a house, the consumer will usually go through five stages of purchase decision which are less pronounced in the case of LIP than it would for a HIP. A low
decision to purchase, use or consume the product of a particular brand is not simply a utilitarian decision that focuses on what goods a consumer wants, it is also a matter of the consumer's self-image. The customer asks himself, perhaps subconsciously, is he "the type of person" who eats at McDonald's, or uses Bayer aspirin? From there, the customer makes a decision to use, or not use, the product.
Ugg Boots: Customer Analysis Issues UGG Boots are boots made of the sheepskin (VanPelt). The boots have fleece inside and on the outer surface is tanned and mostly have a synthetic sole. The UGG Boots are mainly known for their comfort and warmth. UGG Boots are available in different colors and styles. The unique selling proposition of UGG Boots is providing comfort and warmth at the same time the UGG Boots
2 of the respondents were self-employed and 11.2% of respondent were white-collar workers with 1.2% of respondents being blue-collar workers. The following chart shows the factor analysis results with VARIMAX rotation of traveler's perceptions of hotel attributes in the study of Choi and Chu (2000). Factor Analysis Results with VARIMAX Rotation of Traveler's Perceptions of Hotel Attributes Source: Choi and Chu (2000) The following chart shows a 'regression analysis results of hotel factors
Fictuality -- Each mini project separately consist 2 pages APA format. 5 mini project total pages. Additionally a final project totals 10 pages (based mini projects). Final project combining mini project a final project presented a company (management) cut paste. Consumer decision-making is a process that often involves the word-of-mouth testament of a product or service where the opinion from the use of a consumer is favourable. The process seductively involves
Air traffic has continued to increase and it now constitutes a considerable proportion of the travelling public. The amount of long-hour flights has increased significantly. Based on the International Civil Aviation authority, air traffic can be anticipated to double amid till 2020. Airline travel, especially over longer distances, makes air travelers vulnerable to numerous facets that will impact their health and well-being. Particularly, the speed with which influenza spreads and