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Privacy Issues in McDonald's:
As part of its commitment to its customers, McDonalds Corporation is very sensitive to privacy issues. While the company does not share, sell or reveal any personal information to third parties, it may share this information within the corporation, subsidiaries, franchises and affiliates. However, the use of shared personal information within McDonald's family is based on the corporation's privacy policy. Notably, companies that may be engaged by McDonald's to carry out certain functions like offering technical services, fulfilling orders and helping with promotions may gain access to personal information if necessary. McDonald's Corporation restricts those companies to use the personal information for conducting those functions and not for any other purpose. The company restricts the use of this information because of its sensitivity to privacy issues and the need for caution in any communications with its treasured customers.
Privacy Regulations at McDonalds:
With its rapid growth to international markets, McDonald's Corporation has developed a comprehensive privacy policy that enables the company to address legal and ethical issues. This comprehensive privacy policy is centered on various aspects as follows:
Type of Collected Information and its Use:
McDonald's Corporation only collects an individual's personal information like name, mailing address and email address when voluntarily provided by the individual. Such information is used to get feedback from the individual regarding the company's website and products ("McDonald's...
In some cases, the collected personal information is used by the corporation to enlist its customers in one of the company's sweepstakes or contests. Therefore, the company only collects and uses personal information that is provided voluntarily by its customer. On the other hand, the individual is in control of any information he/she provides and can review, correct or delete this information by contacting the company.
Sharing of Information:
As previously mentioned, McDonald's Corporation uses the provided information within the McDonald's family and does not sell or transfer it to third parties. The company may sometime share customer data with other entities that provides it with technical, fulfillment and other services. In certain occasions, the company can use customer data to share marketing information regarding products and services provided by its business partners if permitted by the customer. The corporation reserves the right to use or reveal any necessary information to legal requests or law enforcement investigations on issues that concern public safety.
Ethical Considerations of Confidentiality and Data Protection:
Data protection concerns and ethical considerations of maintaining confidentiality at McDonalds emanate from the need and obligation to keep customer information secure and private from others. The main ethical and data protection considerations of maintaining confidentiality is ensuring trust between the company and its customers or service users. Due to the ethical concern of trust in maintain…
References:
"McDonald's Internet Privacy Policy." (n.d.). McDonalds Corporation. Retrieved August 15,
2011, from http://www.mcdonalds.com/us/en/privacy.html
Mello, M.M., Rimm, E.B. & Studdert, D.M. (2003, November). 'The McLawsuit: The Fast-Food
Industry And Legal Accountability For Obesity. Health Affairs 22(6), 207-216. Retrieved from http://content.healthaffairs.org/content/22/6/207.full
from http://www.aboutmcdonalds.com/etc./medialib/aboutMcDonalds/investors.Par.49709.File.dat/Standards_of_Business_Conduct_US_English_w_links_Final_102708.pdf
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