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¶ … 13th set, there are two ads for Cottonelle, one from Ladie's Home Journal and the other from Better Homes and Gardens. These were in spring and winter respectively. The first ad features a boy playing football -- there is sort of a weird tie in about butts and cleanliness, but to be honest it does not invite good thoughts. This may have a humor to a niche part of the market, some kind of dark mother humor, but the joke kind of bombs. The second ad features a puppy cuddling the paper and the tagline "tested for softness." The ad is cute -- puppies are irresitable -- and pays homage to the kitten ads for a rival company. . Morever, coziness sells in winter, and this ad conveys that warmth and coziness effectively. The image tells the entire story, and there is almost no copy. With the first ad, it takes a lot of copy to sort of try to tell the story, which to be honest is a story that it hard to tell with any sort of bluntness. The warmth and delicate handling of a touchy subject should have had the second ad test higher. Boys playing football is better for advertising a stain remover, not toilet paper.
In example 14, there are two ads for toothbrushes. The ads is from Cosmopolitan and the second from People, but the product is fairly generic in nature. I feel that the People is, the second one, would have tested higher among women. In the first ad, the Cosmo one, the tag line is smoething about polishing pads. The visuals are cluttered and the copy is all over the place. Visually, it looks like a mess. In terms of the content, it does not sell a story very effectively. Who is Ms. Pomeroy and why do I care about...
The second ad, however, is much cleaner. First, it has an effective tag line "to clean where bad breath hides." This makes sense to most people speaks to a concern that a lot of women actually have. The visual is simple and fun. There is enough copy to present the product, but nothing extraneous. The overall presentation is cleaner as a result. The second ad is more likely to attract eyeballs, and it has greater clarity in its message, which should also make it more appealing.
The 15th set features two Volkswagen ads, both the same tagline "Hey, there's a ___ one" and no other copy. The visuals are the key to the ad's success. The first features a stunt motorcyclist jumping a bunch of cars, so implying that in the midst of this jump he is distracted by the black Volkswagen. The second one, featured in Self, features a man completely covered in bees, noticing a blue Volkswagen. From a strictly visual perspective the bee man is more eye-catching, but the image fits less with the theme. One is just sure what the bee man is looking at, where this is obvious in the case of the motorcycle jumper. That ad appeared in Men's Health and I think it would have tested higher, because it is easier to draw conclusions about the visuals. The entire scene plays out quickly and easily, and need no further explanation. The bee man ad is a bit less clear, and that means it probably does not test as well.
In the Set 16, there are two ads for Dannon smoothies.…
Advertising Example 1. The two ads are both targeted towards women and appeared in fashion magazines. The visuals for this ad reflect the transition from prickly to smooth, which mirrors the copy. The ad was placed in Glamour, which has a more lifestyle approach, so the food metaphors seem apropos for the audience. The ad is a bit disjointed, in that the image is a bit sloppy and the metaphors in
Advertisements This set of ads is for competing products, both ads appearing in People. The Swiffer Wetjet ad in spring and the Clorox ReadyMop ad in winter. Neither is strong on the seasonal component, though the green in the spring ad for Swiffer is appropriate. Visually, the Swiffer ad looks stylish, but there is a lot of copy. It takes a long time to tell its story, yet there is no
(Snyder & DeBono quoted in Kjeldal 2003, Introduction section, ¶ 6). The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system. 2. Decision Making Process Theories Dr. Bonnie Halpern-Felsher (2009), an Associate Professor at
Companies use advertising plans to build awareness about their product. Company uses different plans to promote their sales. It uses trade show plan to demonstrate what they are selling, sales promotion plan for incremental sales, public relations plan for free ads, internet plan for instant distribution of product specifications and information, customer service plan to repeat sales, research plan to monitor activities regarding the products and customer satisfaction and last
Advertising Children ADVERTISING TO CHILDREN A Brief Review of the Influences that Advertising can have with Children Advertising plays a substantial role in modern society. Marketing messages have become ubiquitous and can be found in new places all the time. Some of the common sources are TV, radio, billboards, and online ads; however marketing professionals are constantly reinventing the media in can display their messages. For example, new technics such as product placement
Specifically, both the literal meaning of the sentiment "You mean more to me than anything else in the world" and also the actual purpose of a life insurance policy itself demonstrates love for the beneficiary. Finally, in this case, the Pathos approach is perfectly consistent with the Logos approach; in fact, it is arguable that it is only the logical implications and concepts that give rise to any reason