Advertisements
This set of ads is for competing products, both ads appearing in People. The Swiffer Wetjet ad in spring and the Clorox ReadyMop ad in winter. Neither is strong on the seasonal component, though the green in the spring ad for Swiffer is appropriate. Visually, the Swiffer ad looks stylish, but there is a lot of copy. It takes a long time to tell its story, yet there is no compelling visual to draw the reader in. By contrast, the Clorox ad has much the same visual -- a utilitarian product shot -- but it tells its story very effectively with minimal copy. I feel that the utilitarian nature of the product is matched by the Clorox ad, and that ad tells the sort of story the audience wants -- that the product is easy to use. The Swiffer ad seems too complicated, and for that reason I would think that the Clorox ad would test better among women.
E18. Both ads are for DHL. The first, which appeared in People in the fall, has the copy "Yellow. It's the new brown.," which directly references the UPS advertisements that refer to the company as "brown." The connotation is certainly going to be effective. The color scheme is heavy on the yellow as well. The cleverness of the message is probably the best thing about the ad, and people will remember that.
The second ad, from People in spring, has a winter theme, and the tagline "Use us to the Sunshine State, please." This would resonate with people living in the north who may be getting sick of cold...
. The black and white color scheme is intended to differentiate the ad but ends just obscuring a lot of the imagery. For this reason, and because the first ad is more universal (its message is effective anywhere), I feel that the first ad would test better among women.
E19. Both ads are for Susan G. Komen. The first is a winter ad in Newsweek and the second a spring ad in Ladies' Home Journal, so the ads are targeted at different audiences. The first ad has a large amount of copy, but the charity does have a story worth taking time to tell. The ad is soft, and makes a rational case for contributing to the Komen Foundation. This fits with the magazine as well, so this is probably an effective ad. The second ad is less logos, more pathos. It has the Foundation's signature pink, and features the image of a bald women carrying herself with dignity. She is surrounded by other women, so the visual tells a fairly clear story about the impact of contributing to the Foundation. . The copy is simple and powerful. This ad in Ladies' Home Journal is speaking to a readership that is 100% women, whereas the Newsweek ad is aimed at a more gender-neutral audience. The LHJ ad has the strong color, strong visual, speaks directly to the audience, and is pathos-oriented rather than logos, and for all of these reasons I feel that it would test better with women.
E20. Here there are two ads, both…
Advertising Example 1. The two ads are both targeted towards women and appeared in fashion magazines. The visuals for this ad reflect the transition from prickly to smooth, which mirrors the copy. The ad was placed in Glamour, which has a more lifestyle approach, so the food metaphors seem apropos for the audience. The ad is a bit disjointed, in that the image is a bit sloppy and the metaphors in
13th set, there are two ads for Cottonelle, one from Ladie's Home Journal and the other from Better Homes and Gardens. These were in spring and winter respectively. The first ad features a boy playing football -- there is sort of a weird tie in about butts and cleanliness, but to be honest it does not invite good thoughts. This may have a humor to a niche part of
(Snyder & DeBono quoted in Kjeldal 2003, Introduction section, ¶ 6). The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system. 2. Decision Making Process Theories Dr. Bonnie Halpern-Felsher (2009), an Associate Professor at
Companies use advertising plans to build awareness about their product. Company uses different plans to promote their sales. It uses trade show plan to demonstrate what they are selling, sales promotion plan for incremental sales, public relations plan for free ads, internet plan for instant distribution of product specifications and information, customer service plan to repeat sales, research plan to monitor activities regarding the products and customer satisfaction and last
Advertising Children ADVERTISING TO CHILDREN A Brief Review of the Influences that Advertising can have with Children Advertising plays a substantial role in modern society. Marketing messages have become ubiquitous and can be found in new places all the time. Some of the common sources are TV, radio, billboards, and online ads; however marketing professionals are constantly reinventing the media in can display their messages. For example, new technics such as product placement
Specifically, both the literal meaning of the sentiment "You mean more to me than anything else in the world" and also the actual purpose of a life insurance policy itself demonstrates love for the beneficiary. Finally, in this case, the Pathos approach is perfectly consistent with the Logos approach; in fact, it is arguable that it is only the logical implications and concepts that give rise to any reason