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Marketing Plan Knuedge/Knuverse
The mission of Knuedge is to lead vital and necessary changes, and deliver next-generation technologies that will transform the manner in which humans interact with machines, varying from strong voice recognition and substantiation to machine learning (Knuege Website, 2016).
Product/Service Offering
KnuEdge has created an endearing range of cutting-edge businesses that, it designed, to bring neural technologies to enterprise products for the enterprise and consumer market. One of these businesses is Knuverse. In particular, Knuverse has resolved and unraveled two significant issues that are in existence in voice-interface technologies up until the present, these being noise and security. This will transform the interaction between technology and humans. In turn, different industries such as tech, banking, hospitality and entertainment industries, amidst others, have the capacity to innovate new products and services at an incredible rate (Knuedge, 2016).
The product/service offerings of Knuverse include Background, DNA, Active and Audiopin. To begin with, Background is purposed to operate in the background to incessantly substantiate a person within casual speech. Secondly, DNA will alert if a certain speaker is present whereas operating passively in the background, incessantly monitoring for acknowledged threats. Third, Active is a speaker substantiation solution that is flexible and that permits customization...
Lastly, Audiopin is a substantiation product that takes into account different factors for safe accessibility to websites, Windows settings or mobile apps (Knuverse, 2016).
Positioning
Product positioning is the procedure that is utilized to ascertain the best way in which the features and characteristics of the products can be communicated to the targeted consumers on the basis of their needs, pressure from rivals, and accessible channels of communication (Lamb et al., 2012). The main competitive advantage that Knuverse has over its rivals is the distinctiveness of the features from its product offerings (Kotler et al., 2009). The company's products are designed to fit in a wide variety of settings and to perform at scale and speed. Therefore, the products will be positioned in the market as a unique option in comparison with competing products (Kotler et al., 2009).
SWOT Summary
Strengths
1. Accuracy and Flexibility
The products offered by the business are designed to fit in to and operate in a wide range of business environments and to function at scale and speed.
2. Assimilation
The products offered by Knuverse such as the speech processing platform is able to be incorporated into any application.
3. Comprehensiveness
The company's products as well as services encompass the data security for individual consumers and also businesses (Knuverse, 2016).
Weaknesses
1. Lack of Brand Recognition
The downside…
References
BioID Website. (2016). About. Retrieved from: https://www.bioid.com/
KnuEdge Website. (2016). About Us. Retrieved 13 August 2016 from: https://www.knuedge.com/about-us/
KnuEdge. (2016). Companies. Retrieved 13 August 2016 from: https://www.knuedge.com/companies/
KnuVerse. (2016). Products. Retrieved 13 August 2016 from: https://www.knuverse.com/products/Kotler, P., Keller, K. L., Brandy, M., Goodman, M. & Hansen, T. (2009). Marketing Management, 1st edition, New York: Pearson Education.
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