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Organization Promotion: Marketing
Organization Promotion
Marketing
From the action of creating a good or service to delivering it to the customer be it partner, client, another business and in short, the society is called Marketing. In other words, marketing refers to the accumulation of consumer demand, allocating resources, and generating the greatest possible benefit by effective communication with customers. And thus it can be said that it is a vital part of running an organization.
Role it plays in business strategy overall
Streamlines Product Development
Goods and services are produced with the help of a marketing strategy in such a way that generates the most profit.
Organizational impact
All departments can coordinate and work collectively since they are working towards the same objective.
Assists with Marketing Communications
With the help of market research, a distinguished brand or reputation of the business can be created.
Establishes Effective Distribution
Once the important decisions regarding the product have been taken such as the product features, target market, selling price, the most profitable means can be decided.
Helps Determine Optimal Prices
Market research helps decide the most optimal price for a product or service.
Streamlines Product Development
Marketing...
(Ashe-Edmunds, 2016)
Is marketing good or bad for our society?
Marketing, the most part of it, does not harm any customers, firms or society. The exchange of goods and services is valuable for both parties: the buyers and the sellers. These exchanges are based on mutual trust and agreement and are the reason that societies stick together and progress. However, good marketing is necessary to bring about progressive results; good marketing can create responsible consumer choice that can lead to economic growth through increased consumption. Informative advertisement of goods and services, involving consumers in the production and taking ideas from them, bringing innovations to the market and targeting the clientele are all characteristics of a good marketer. Walmart and Google, despite being infamous, have the mission statements claims to "lower the cost of living of everyone everywhere" and to "organize the world's information and make it accessible to everyone." (Quelch & Jocz, 2008)
The debate on whether marketing is good or bad may be irrelevant since in every economic system which is nearing commercialism, marketing takes place naturally, eventually. In free market economies e.g. USA, consumer demand makes up 70% of the country output whereas in Soviet Russia, where communalism prevails, a significant proportion…
References
Ashe-Edmunds, S. (2016). Importance of a Marketing Strategy in an Organization. Retrieved from Chron: http://smallbusiness.chron.com/importance-marketing-strategy-organization-65269.html
Harris, F., & Smith, D. A. (2008). Marketing for the good of society. OU Business School. Retrieved from http://www7.open.ac.uk/oubs/research/perspdf/Marketing_for_the_good_of_society.pdf
Holbrook, M. B. (2005). Marketing Education as Bad Medicine for Society: The Gorilla Dances. Journal of Public Policy & Marketing, 24(1), 143-145. Retrieved from http://journals.ama.org/doi/abs/10.1509/jppm.24.1.143.63906
Quelch, J. A., & Jocz, K. E. (2008, December 3). Marketing Gets A Bum Rap. Retrieved from Forbes: http://www.forbes.com/2008/03/11/book-excerpt-good-oped-cx_jq_kj_0312quelchjocz.html
Saxena, V. (2014, September 20). Retrieved from Quora: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjR8trSsK7MAhUFuBQKHTpBAWIQFggdMAA&url=https%3A%2F%2Fwww.quora.com%2FIs-marketing-good-or-bad-from-an-economic-perspective&usg=AFQjCNErBJqfTBlbfW1BJ3abIzTqvp39wQ
Virani, V. (2014, September 30). Is marketing good or bad from an economic perspective? Retrieved from Quora: https://www.quora.com/Is-marketing-good-or-bad-from-an-economic-perspective
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