Analyzing Organizational Promotion Marketing

Organizational Promotion: Marketing Problem Recognition Recognizing the main problem is the most important part of the decision making process that triggers a decision (Kerin, Hartley & Rudelius, 2014). The basic problem I recognized was my question of going back to school to pursue my degree or not. After I finished high school, I was torn between a lifestyle that was not easy but had helped me a great deal in earning money.

Along with my friends, I had started running a small street food business in a van lent to us by a friend's father. The business was running pretty smoothly and by the time high school finished, we had gained a lot of experience regarding running a business; however, it was on a small scale.

We were unable to decide whether to expand the business, though it seemed imperative at times, Specifically, we could not decide on the finance and strategies required in areas such as how many more employees, salaries, target market areas, and marketing methods and the means available to achieve such objectives.

Hence, after completion of schooling, when it was time to opt for a college, it was difficult for me to decide whether to pursue my studies and apply for the degree or keep running the business that was running successfully and providing for present needs adequately. Information Search I needed a better perspective. I started searching for information regarding the subject that would help me to decide on better points. I decided to weigh the pros and cons of the problem.

Determining the positives and the negatives, I decided, was the most helpful way to clear my head regarding this decision. The first positive that I wrote down was that pursuing a degree in business and learning more about the expertise will help me to expand this business into a larger scale and I will be able to hire more experienced brains while learning from them as well.

One of the biggest disadvantages was that I would have to set aside the business for a while or get help from someone else who I trust, who could run the business for at least some time. The positives also showed that I would have ample number of opportunities to pursue if I complete my degree; lack of formal education would limit my opportunities (UALR, 2014). Alternative Evaluation Further came the stage of deciding which degree to go for that would help me in gaining more knowledge in my present activity.

I had several options that included opting for the culinary side, or going to the executive/management side of things and grant myself other opportunities as well. From the information that I had gathered in the pros and cons, I decided to opt for business that would include the marketing concepts, as well as handling the advertisement side along with the expansion opportunities.

Financing would also help me to understand and grasp the concepts of numbers in business; I had come to realize that access to finance and management are crucial for development of business (I found myself wanting in these areas at times). Purchase Decision After evaluating all the information gathered as well as the alternatives, I made the decision to go for bachelor's degree in business.

There were more pros than cons and I would have wider choices that would not only help me in my current business but also in other aspects of my life. Choosing education in business management would also provide me with the comfort.