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Apple Research
The author of this report has been asked to conduct some web-based research about a company of the author's choosing. Things that will be answered to in this report will include the name of the company, the goods and services it deals in, where it is located, their internet address and why the author chose the company in question. The author of this report will also a few other questions relating to operations management and how Apple conducts it. While some are critical of the way Apple does business, their methods and procedures have paid dividends for them over the years and there is little doubt that this will continue to at least some degree for the foreseeable future.
Analysis
The name of the company in question for this report is Apple Corporation. Apple is located in Cupertino, California. This would be in the heart of what is known as Silicon Valley. They are a combination of an online retailer and a maker of consumer electronics. Their online venture is known as iTunes and this is where they sell or otherwise distribute things like podcasts, television show episodes, movies and so forth. In the consumer electronics sphere, they sell MP3 players,...
Their internet address is easy enough to remember because it is http://www.apple.com. They can also be reached via their iTunes website as well as the download page for QuickTime, among other places (Apple, 2015).
When it comes to social responsibility, Apple has decidedly had a mixed bag. One could speak about their outsourcing at the same time as the corporate social responsibility because they two are very much linked. Indeed, one of the factories in China that Apple was outsourcing to ended up having very unsafe conditions (Tibken, 2015). It is not entirely clearly whether Apple knew this or not but it is clear to many others that Apple should have been more careful and analytical about the factories they use (or used) and how safe the conditions are at those factories. Even if the factories do not belong to Apple (they do not), Apple is perceived to have a burden to know that for certain and stop using the factory if workers are being mistreated or left to work in dangerous situations (Apple, 2015).
With that being said, it is clear that Apple makes a vast majority of their physical consumer electronic goods overseas and then they…
References
Apple. (2015). Apple. Apple. Retrieved 28 October 2015, from http://apple.com
Burrows, P. (2015). Apple kicks off 'made in USA' push with Mac Pro. SFGate. Retrieved 28 October 2015, from http://www.sfgate.com/technology/article/Apple-kicks-off-made-in-USA-push-with-Mac-Pro-5076631.php
Tibken, S. (2014). Apple chastised for unsafe working conditions in supplier factory - CNET. CNET. Retrieved 28 October 2015, from http://www.cnet.com/news/apple-chastised-for-unsafe-working-conditions-in-supplier-factory/
Apple Corporation and Ethics Apple Corporation and Its Corporate Responsibility and Marketing Strategies Apple Inc.(2014) is an American corporation, which designs and produces computer hardware, software and other consumer. Its best-known products include the Macintosh personal computer line, Mac OS X, iTunes media applications and the iPod personal music player. Its headquarters are in Cupertino, California and has 284 retail locations in 10 different countries. It was opened on April 16, 1976
Apple Corporation SWOT analysis Apple Inc. is one of the well-known and recognized enterprises by not only the business community but populace from all over the world are cognizant about this corporation. It started off its business from the decade of 1970 that has been involved in the designing, manufacturing and offering its consumers with a wide range of innovative and technologically refined products like computers, software, music players and its
Apple Corporation When considering the ever-changing and highly competitive global landscape of business today, firms must stay at the cutting edge of their respective fields in order to sustain profitability in the long-term. With the current exponential growth and advancement of technology and the computerization of business and learning, consumers and investors have become much more connected to the businesses they patronize (Kurzweil, 2001). Accordingly, companies are faced with the
Management Strategies The History of Apple Corporation Strategy Development and Implementation The History of Apple Corporation The corporation has an exciting history, as it has transformed to the biggest and most successful technology firms in the world, under the best managers of time. Both the employees of the firm, the management and the product consumers have been linked to the firm's success. The firm was started with the two Steves, who from their early
The customers have often been left at dead-ends in the company's product strategy with only high-priced options left for moving into a next-generation product (Jonash, Koehler, Onassis, 2007). Suppliers have often been given inadequate information on new products, and if they are given new product designs, held to very stringent standards as to how they are used (Apple Investor Relations, 2011). Apple admits in its financial statements and filings
Table 2: Distribution of Revenue by Product Area Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) Planning The cornerstone of Apple's planning processes is the continual development of products and services that compliment the product and services ecosystem shown in Figure 1 (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006). Figure 1: Apple Product and Services Ecosystem Source: (Apple Investor Relations, 2008) (Prudential Equity Group LLC, 2006) For Apple, their future planning revolves