Apple, Inc.: The Company’s Long-Term Growth Under Tim Cook
Steve Jobs, the iconic founder of Apple Inc., is largely associated with the company’s meteoric rise from 1996 - 2011. Jobs was a visionary and creative leader and started the company off on a trend to long-term success. Upon his death, Tim Cook took over as the CEO of Apple. This text largely concerns itself with how Cook has addressed the company’s long-term growth. Further, it also looks into how successful the said growth has been.
To begin with, as has been pointed out in the Case Study, Cook has managed to shepherd Apple Inc. into becoming the very first company with a capitalization of $800 billion. At the time of Job’s death, the company was worth $350 billion. This effectively means that under Tim’s watch, the company has more than doubled in value. It is, however, important to note that for the company to fully secure its place in the future marketplace, it has to ease its overreliance on the iconic iPhone’ sales. Indeed, as has been indicated in the Case Study, the multinational has, to a large extent, released existing product derivatives – effectively cementing the company’s dependence on the iPhone which accounts for approximately 70 percent of its revenues. This means that there is an intricate link between the iPhone and the company’s fate. New product lines would insulate the company’s revenues against occasional shocks (as a consequence of increased competition in this space). It would also be prudent to note that such a course of action ought not to be necessarily inclined towards the release of products that complement the iPhone, i.e. the Apple watch. This is more so the case given that as has been pointed out in the Case Study, the company’s efforts on this front have not borne much fruit. Considerations in this case could be inclusive of augmented reality glasses, etc.
Apple exists in an oligopoly market structure, wherein a small handful of companies control the market. Apple, along with Samsung, Microsoft, Alphabet (Google) and Nokia, essentially control the tech industry (smart phones, computers, portable devices, etc.). While smaller companies do exist, it is these larger companies that set the stage for prices, products and innovation. To what extent Apple’s current status as a blue chip stock may be representative of
Apple remains committed to its differentiated positioning, and that will inherently limit their share of the market. Tablets are Apple's second-largest market. The iPad was launched in fiscal 2010 and in fiscal 2011 it enjoyed 311% growth. It has now begun to emerge as a substitute for personal computers, even in the corporate market (Etherington, 2012). This has helped to drive growth. The iPad has always been a differentiated product
Apple Corporation SWOT analysis Apple Inc. is one of the well-known and recognized enterprises by not only the business community but populace from all over the world are cognizant about this corporation. It started off its business from the decade of 1970 that has been involved in the designing, manufacturing and offering its consumers with a wide range of innovative and technologically refined products like computers, software, music players and its
Apple Inc. that was previously known as Apple Computer, Inc. is an American multi-national corporation that deals in consumer electronics, personal computers and computer software and was founded in 1976. Steve Jobs was the co-founder of Apple. During his stay as CEO, company launched series of revolutionary technologies. He died on October 5, 2011. Currently, Tim Cook is the CEO of Apple. Before being on this position, Cook was Apple's
Apple is considered one of the best companies globally at using a product lifecycle management (PLM) based approach to planning and executing new products, often leading to new patents being created in the process (Tariq, Ishrat, Khan, 2011). This first strategy concentrates on understanding just what is required from the new product teams in terms of support and services, then aligning hiring plans accordingly to ensure the highest possible
Apple Inc. Company Analysis Current situation Currently, Apple Inc. focuses on designing, manufacturing, and marketing media and mobile devices, digital portable music players and personal computers. The company sells varied related services, software, networking solutions, digital application, content and peripherals. Products manufactured by the company include Mac, iPhone, iPod, Apple TV, different varieties of professional and consumer software, OSX and iOS operating systems, support and service offerings, as well as various iCloud