The Automotive Industry Tesla Research Paper

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Tesla

The company that I identified in this case is Tesla. In basic terms, Tesla is U.S. company that concerns itself with not only the design and development, but also the manufacture and sale (as well as lease) of electric vehicles and energy generation and storage systems, and offers services related to its sustainable energy products (Reuters, 2021). The company operates in the automobile industry. In essence, the U.S. automobile industry happens to be rather competitive and comprises of a number of players with the main players being inclusive of Ford Motor Company, General Motors Company, and Chrysler. Collectively, these are referred to as the big three automobile manufacturers in the U.S. Having been incorporated in the year 2003, Tesla has been in operation for the last 18 years. It is, however, important to note that it was not until Elon Musks entry (via purchase of majority stake in the company) in the year 2004 that the companys involvement in the production of electric vehicles became pronounced.

Although the company has accomplished several major feats since its establishment, there are a number of quality concerns that have been brought to the fore. According to Higgins (2021), some of the noteworthy quality concerns are inclusive of missing or loose suspension bolts with one commentator, as the author further points out, indicating that this was a rather concerning issue because it indicated that the company did not have in place robust quality assessment strategies. In the words of Isidore (2021), an early...…appealing to customers going forward. In adapting its processes so as to make cost savings on other fronts, Tesla would not have its bottom-line significantly affected by measures it embraces in efforts to adhere to safety regulations. In apportioning greater attention to other aspects that could drive future sales, Tesla would be moving away from technological aspects that attract huge government involvement, such as is the case with the autopilot system. In this endeavor, Tesla could incorporate scientific management (which was proposed by Fredrick W. Taylor). The theory would especially come in handy in efforts by the company to enhance its economic efficiency by assessing and eventually adapting its workflows. This is more so the case given that this particular theory uses scientific methods to analyze the…

Sources Used in Documents:

References


Congressional Research Service (2021). Motor Vehicle Safety: Issues for Congress. https://sgp.fas.org/crs/misc/R46398.pdf


Higgins, T. (2021). Power Play: Tesla, Elon Musk, and the Bet of the Century. Knopf Doubleday Publishing Group.


Isidore, C. (2021). Elon Musk admits Tesla has quality problems. https://edition.cnn.com/2021/02/03/business/elon-musk-tesla-quality-problems/index.html


Reuters (2021). About Tesla Inc. https://www.reuters.com/companies/TSLA.O


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