Benefits of artificial intelligence within the business environment

Considering the advancement in technologies, in your opinion how can we offset the negatives being established through the use of Artificial intelligence as entrepreneurs?

The use of artificial intelligence to offset the negatives of technology can only help temporarily. Here artificial intelligence can be used to help proactively engage in many of the more negative elements of technology. Security is one issue that continues to plague society. For one, theft and outright fraud continue to be pervasive throughout society. The black market for example, leverages and often sells personal data to users looking to steal individual identities or access personal information. Artificial intelligence can help mitigate these occurrences by more readily identifying threats prior to them becoming much more widespread. Here, artificial intelligence can spot any malware on a network much more seamlessly. Artificial intelligence can also more actively detect intrusions prior to their occurrence. As human beings, by themselves can not handle the plethora of attacks and constant bombardment of cyberattacks, artificial intelligence can be used to augment the human-machine relationship to stifle any security threats before they occur. This is ultimately very helpful in prevented economic hardships caused by improper cyber security. Artificial intelligence, when used in these circumstances helps to maintain the confidence and integrity of the overall technology infrastructure. As entrepreneurs, this is important to ensure that the business technology infrastructure performs adequately without interruption. This also helps to ensure that online transactions, which are now becoming more pervasive, continue to occur safely without interruption. Through technology personal customer information can also be better protected with artificial intelligence. Ultimately, artificial intelligence ensures that businesses can continue to function properly within an online environment (Brett, 2017).

Artificial intelligence can also be used to help spot misinformation within various news and social media postings. Misinformation is a highly controversial issue that has plaqued society and its ability to make informed decision. This problem has become much more pervasive as misinformation quickly spreads, causing large disconnects between members of society. This was made obvious during the latest presidential election in which Donald Trump, used lies and misinformation to get his followers to believe that the election was stolen. Through these lies and misinformation, Trump was also able to empower his followers to march to the capitol on January 6TH, causing a major security concern for politicians and their staff. The election before this one, Russian interference allowed misinformation to spread throughout society, undermining the integrity of the election. Here, Russia used pro-trump propaganda and misinformation were used to confuse voters on the merits of each candidate. Through governmental investigations it was found that Russians hackers created fake profiles in order to spread misinformation that ultimately supported Trump’s candidacy (Rossi, 2018).

Here, artificial intelligence can help identify fake profiles and correct false or misleading information. Major technology firms are initiating a “fact check” feature which leverages artificial intelligence to determine if online statements are true. This is critical as it allows society and users of information to properly vet social media posts and other news outlets.

This is important for entrepreneurs as it allows misinformation related to their products to be properly found, vetting, and deleted if necessary. Here, misinformation related to businesses products can have severe adverse consequences for entrepreneurs who rely online distribution channels to sustain their product offerings. This also allows the actual specifications and value proposition of their products to enter the market unabated by misinformation. Through this process consumers can them make better informed decisions as to what products they need to satisfy their problems.