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Mayo Clinic is a healthcare organization that has grown into a giant company in the frontiers of medicine since it was founded in 1880 by a father and his two sons. The growth and development of this organization is attributed to its role as a pioneer of many advances in the segments of new treatments, approaches to organizing physicians, and new clinical records. Mayo Clinic has also grown because of playing a crucial role in physician education, research, and publication of clinical research. As a result, this organization has earned a desirable reputation among major stakeholders in the health care system such as doctors and patients. However, the tremendous growth of Mayo Clinic has been accompanied with the realization of the need to nurture the brand. This realization has contributed to the organization's investments in marketing and strategic thinking in marketing through finding prospective partners and ensuring they contribute positively to the organization's reputation.
Mayo Clinic's Mission and Target Customers:
Mayo Clinic is a healthcare giant that seeks to inspire hope and contribute health and well-being through offering the most suitable care to every patient ("Mayo Clinic Mission and Values," n.d.). This organization seeks...
Generally, the organization targets all patients since its primary value is ensuring that patients' needs come first. Actually, Mayo Clinic is a hub of clinical knowledge whose outstanding staffs focus on providing highest-quality and value care to its patients. The clinic's target customers are evident in the organization's commitment to provide the best care for all patients on a daily basis. The company has developed a good relationship with its target customers i.e. patients through teamwork and long-term commitment to excellence by its staffs. The clinic's workforce demonstrates good relationships with customers by taking time to listen to customers and comprehensively understand their health issues and concerns. This is followed by tireless efforts to determine the most appropriate answers and solutions to these concerns and issues.
Mayo Clinic's Marketing Mix:
The clinic's marketing mix is based on product where it seeks to provide highest-quality and highest-value care to patients. Under place, the organization has opened up several branches to increase its customer base and improve accessibility of its services. With regards to…
References:
"Market Strategy -- Integrating the Firm's Efforts for Marketing Success." (n.d.). Imperative 3:
Set Strategic Direction and Positioning. Retrieved October 6, 2013, from http://www.axcesscapon.com/sites/default/files/book_info_files/MM21c-ch09-preview.pdf
"Mayo Clinic Community Relations Program." (2013, August 27). Mayo Clinic. Retrieved October 6, 2013, from http://www.mayoclinic.org/mcitems/mc5000-mc5999/mc5097-
52.pdf
"Mayo Clinic Mission and Values." (n.d.). Mayo Clinic. Retrieved October 6, 2013, from http://www.mayoclinic.org/about/missionvalues.html
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