Case Study Mayo Clinic

Mayo Clinic is a healthcare organization that has grown into a giant company in the frontiers of medicine since it was founded in 1880 by a father and his two sons. The growth and development of this organization is attributed to its role as a pioneer of many advances in the segments of new treatments, approaches to organizing physicians, and new clinical records. Mayo Clinic has also grown because of playing a crucial role in physician education, research, and publication of clinical research.

As a result, this organization has earned a desirable reputation among major stakeholders in the health care system such as doctors and patients. However, the tremendous growth of Mayo Clinic has been accompanied with the realization of the need to nurture the brand. This realization has contributed to the organization's investments in marketing and strategic thinking in marketing through finding prospective partners and ensuring they contribute positively to the organization's reputation.

Mayo Clinic's Mission and Target Customers: Mayo Clinic is a healthcare giant that seeks to inspire hope and contribute health and well-being through offering the most suitable care to every patient ("Mayo Clinic Mission and Values," n.d.). This organization seeks to accomplish its mission through integrated clinical practice, research, and education. Generally, the organization targets all patients since its primary value is ensuring that patients' needs come first.

Actually, Mayo Clinic is a hub of clinical knowledge whose outstanding staffs focus on providing highest-quality and value care to its patients. The clinic's target customers are evident in the organization's commitment to provide the best care for all patients on a daily basis. The company has developed a good relationship with its target customers i.e. patients through teamwork and long-term commitment to excellence by its staffs.

The clinic's workforce demonstrates good relationships with customers by taking time to listen to customers and comprehensively understand their health issues and concerns. This is followed by tireless efforts to determine the most appropriate answers and solutions to these concerns and issues. Mayo Clinic's Marketing Mix: The clinic's marketing mix is based on product where it seeks to provide highest-quality and highest-value care to patients. Under place, the organization has opened up several branches to increase its customer base and improve accessibility of its services.

With regards to pricing, Mayo Clinic has established relatively fair prices for its medical services whereas promotion strategies involve creating awareness and providing more information about its services to customers. While Mayo Clinic has continued to experience a strong competitive advantage over its rivals, its marketing strategy has always had two major operating principles. The first operating principle is that the patients' best interests are the only interests to be considered.

Secondly, working together is the most effective way of addressing patient issues and concern since two people are better than one while three are even better ("Market Strategy," n.d.). The organization has consistently grounded its market strategy on providing customer value and obtaining differential advantage. Mayo Clinic's Partnering Activities: To capitalize on the contemporary marketing tools, Mayo Clinic has not only embraced online marketing strategy involving the use of social media but it has also established partnerships with companies like Microsoft.

These partnerships are geared towards adding value to the clinic while enhancing its current reputation. Partnerships like the one between Mayo Clinic and Microsoft helps in ensuring a broad reach to patients and improving effectiveness through providing electronic health records to individual clients. As part of its initiatives to give back to the communities, Mayo Clinic has established partnerships with communities through its community relations programs. Through these initiatives, the.