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Communications Training Program
Kudler Fine Foods & Wine
The objective of this work in writing is to develop a communications-training plan for Kudler Fine Foods & Wine. The communication-training plan will improve the virtual organization's communication process.
Communication Training Program Objectives
The communication-training program that is effective is one that is well planned and one that understands the objectives of the training program. The first step in an effective communication-training program is being clear about the company's overall communication objectives and understanding what the company wants to achieve, when they want to achieve and why they want to achieve. (Mindtools, 2012, paraphrased) The second step in an effective communication-training program is understanding the audience therefore, the audience should be identified, and various audiences listed. Audience groups include any groups that the company needs to communicate with. (Mindtools, 2012, paraphrased) The third step in an effective...
This includes what each audience needs, what each audience needs and what each audience wants to know from the company. (Mindtools, 2012, paraphrased)
II. Communication Channels
The next step is to identify the various communication channels that can be utilized. Some of these include: (1) email; (2) newsletter; (3) teleconference; (4) notice boards; (5) CEO briefing; (6) posters; (7) lunchtime meeting; (8) intranet article; (9) launch event; (10) team meeting; and (11) podcast on intranet. (Mindtools, 2012, paraphrased)
III. Planning the Messages
It is reported that the next step is to plan the message for each audience and that the place to start is "by thinking about the broadest audience groups first." (Mindtools, 2012, p. 1) The following questions should be asked:
( 1) What does the audience need and want to know?
( 2) When do we…
Bibliography
Communications Planning (2012) Mindtools. Retrieved from: http://www.mindtools.com/CommSkll/CommunicationsPlanning.htm
Simmeroth-Nayda, A. et al. (2011) Do Communication Training Programs Improve Students' Communication Skills? A Follow-Up Study. BMC Research Notes. Biomed Central. Retrieved from: http://www.biomedcentral.com/1756-0500/5/486
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