Company XX Fitness Located in Atlanta GA

company XX FITNESS LOCATED IN ATLANTA GA *What company's mission? *What vision? Does ? *What values operating principles? *Are company's mission/vision/values published? *How discussed daily

The company I will be dealing with is XX Fitness, located in Atlanta, Georgia. The company's mission is to provide affordable fitness services. The company's vision is to continuously increase its outreach and increase the number of individuals on which the services that the company provides make an impact.

There are several values that the company shares. First, it aims to provide affordable services. The belief that the company has is that fitness should be a given right that people should be able to enjoy, no matter what their social condition or their place in the world. In the management's perception, allowing lower prices would mean that a larger targeted group of potential consumers can be reached. It would also mean that the company's revenues can be significantly higher, with a combination of higher volume at lower prices.

At the same time, the company believes in corporate social responsibility as a value that it promotes with its employees and other stakeholders. Corporate social responsibility is seen by the organization as a way to interact with the community, to be in touch with what is going on and to be able to respond to some of the challenges that the community faces. As such, the company is involved in developing local projects, either by offering small financial grants or by actually developing the project with the company's own resources.

There are several parts to the company's strategy. First of all, one of its strategic objectives is to have a sustainable development. This means that its aim is to develop in a way that can be supported through the resources it currently has and through the resources that it is likely to have access to. From this perspective, the company has promoted a prudent financial approach in which each of its activities is financed either with small loans (to ensure low debt levels) or with its own cash resources. The company only owns one location so far, but it is planning to expand in the future. However, the sustainable development will always be considered a strategic objective.

The second strategic objective of the company is to expand its area of potential clients and outreach. As mentioned, its mission is to offer fitness services at a reasonable price. This means that it is targeting, through customized marketing and advertising campaigns, the middle and lower classes in Atlanta and in the suburbs. Other ways of reaching this objective, included in the strategy, include providing accessible packages, with a lower overall value than monthly packages.