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Conglomerates / Media Ownership
Media mergers that started in earnest in the mid-1980s have continued non-stop ever since. The result is that in 1984, fifty firms controlled the majority of market share in daily newspapers, magazines, television, radio, books, and motion pictures -- today, six firms control the majority of market share in these media. (Ben Bagdikian) Such concentration of the major information sources in a handful of large media conglomerates has, understandably, given rise to genuine concern among people who cherish the ideals of democracy such as free speech. In this essay we shall examine some of these concerns and also look at the other side of the picture.
The monopolistic control of the mass media by a handful of large corporations in the U.S. has reached a stage where the ordinary citizen is not being provided with the required information necessary for making informed choice while electing their political representatives. Dependence on advertising for revenues by the print media has reduced its responsiveness to readers' desires, as the publisher has become less dependent on reader payments. This has also eroded the early American...
The same media groups, accompanied by a constant stream of advertising, also dominate the commercial television and radio. In order to get a larger share of advertising, serious in-depth coverage of local news and political issues and candidates at the time of elections have been replaced by 'bland' non-controversial news reporting that is catered to appeal to larger sections of the public. This changing face of the mass media has undermined local politics, which is the essence of American democracy. (Ben Bagdikian, Chapter on "Democracy and the Media")
One of the arguments against the concentration of the nation's communication in a few hands was the proliferation of "entertainment" dominated by sex and violence and a disregard of news. This concern proved wrong in the wake of round-the-clock, commercial-free news coverage by the networks. By some accounts such "public service" cost these conglomerates more than $500 million. (Roberts) Although media managers such as Andrew Hayward (President, CBS News) insist, "We are committed to covering the story well,…
Works Cited
Bagdikian. Ben H. "Democracy and the Media." Extract from the book, "The Media Monopoly."
Beacon Press, 1997. April 7, 2003. [available at]
http://www.thirdworldtraveler.com/Media/DemoMedia_Bagdikian.html
Duemler, David. "The Right to be Heard: Creating A Social Movement for the 21st Century" Social Policy Magazine, 2001. April 7, 2003. http://www.socialpolicy.org/recent_issues/WI00/duemler.html
Roberts, Johnnie L. "Big Media and the Big Story." Big Media and the Big Story. October 13, 2001. April 7, 2003. http://www.msnbc.com/news/642434.asp
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