Media I Saw Two Ads Discussion Chapter

Length: 2 pages Sources: 2 Subject: Communication - Journalism Type: Discussion Chapter Paper: #41035115 Related Topics: Memes, Media Influence, Youtube, News Media
Excerpt from Discussion Chapter :

The advertiser (Toyota) is reinforcing dominant ideology in one promotion and attempting to forge a new one in the other promotion.

There are no real stereotypes in these promotions, as there are no real characters, other than the fake bug. It is worth considering, however, that the audience in both cases is viewed as a stereotype. Those concerned about mileage are taken as very concerned, and enamored almost solely with this aspect of the car. The Internet community at large is taken as having little moral qualm with the co-opting of user-generated content to create an ad campaign -- the complicity of the audience is assumed and that may too be a stereotype of the typical Internet user.

e. What a Girl Wants illustrates the power of the media in terms of defining image for consumers. It reflects dominant ideology -- what those with the media power want is projected onto the population. Often, the audience does not realize that they are being socialized. The audience will over time, if the message is repeated often enough, begin to parrot that message and adopt it as their own....


The video is interesting in that the boys and the girls interpret the message differently. The message that the girls receive is that the song(s) are about respect, while the boys interpret the message according to the manner in which they have been socialized. Students of both genders, therefore, are a product of the way in which they have been socialized -- the dominant ideology of society.

The video shows how messages in media are received by their intended audience, but when the audience is given the opportunity to reflect on the message, they might come to a different interpretation. The socialization process can actually be challenged when we encourage people to think about this process and evaluate how they have been conditioned and influenced. Communication, such as we saw in the video, is a key to breaking our patterns of socialization. It did not appear that the boys and girls were, prior to the discussion, aware that the two genders had entirely different interpretations of the songs' messages.

Works Cited:

Toyota Yaris YouTube ad:

Yaris viral campaign:

Shah, A. (2009). Media conglomerates, mergers and concentrations of ownership. Global Issues. Retrieved November 2, 2011 from

Sources Used in Documents:

Works Cited:

Toyota Yaris YouTube ad:

Yaris viral campaign:

Shah, A. (2009). Media conglomerates, mergers and concentrations of ownership. Global Issues. Retrieved November 2, 2011 from

Cite this Document:

"Media I Saw Two Ads" (2011, November 02) Retrieved June 12, 2021, from

"Media I Saw Two Ads" 02 November 2011. Web.12 June. 2021. <>

"Media I Saw Two Ads", 02 November 2011, Accessed.12 June. 2021,

Related Documents
Media Coverage of the 2012
Words: 3960 Length: 12 Pages Topic: Government Paper #: 73521859

One can be certain that many millions of dollars will flow through the hands of right wing fundraisers like Karl Rove into attack ads against Obama's reform legislation, called "Obamacare" by many who oppose it and even by some who have embraced it. On the subject of public health, in the National Public Radio blog on campaign spending (Kramer, 2010), the reporter interviewed Peter Stone with the Center for Public

Media Bias Knowledge Is Rarely
Words: 7231 Length: 20 Pages Topic: Communication - Journalism Paper #: 90291139

The spin that often surrounds war, is fundamentally damaging even if it is intended as damage control for the nation as a whole, or at the very least the leaders of the nation. Public Belief It has been hinted at within this work that the old adage, the public does not necessarily believe what it hears, but it hears what it believes is at play when it comes to media. As

Media Obsession With Violence &
Words: 2292 Length: 7 Pages Topic: Communication - Journalism Paper #: 55109089

17). He is disgusted that news executives that direct what should be covered are less interested in "what's happening in Afghanistan" but more interested in "Michael Jackson and Laci Peterson" (Fenton, p. 20). What are the excuses TV executives, editors and producers give for focusing on scandal, sexual trysts, and embarrassing situations for celebrities? Fenton claims that those "gatekeepers of the news" will tell anyone listening that "the average [viewer]

Media's Stereotyical Portrayal of Blacks
Words: 2333 Length: 5 Pages Topic: Sociology Paper #: 57955821

But Martin Lawrence bugs out his eyes a little and he's a coon. It makes no sense.'7 The defense seems somewhat warranted. After all, if all characters in the sitcom Martin were white, and acted the same way, such behavior would be attributed to the standard stupidity showcased on television. Much like the quote earlier about sitcoms and stereotypes leveling things, television in general fails to showcase the brightest and

Media Violence and Violent Behavior
Words: 8255 Length: 30 Pages Topic: Children Paper #: 18752387

Because there was not the time or means to get a very diverse population of individuals, there may be some limitations when it comes to social class as well as previous levels of aggression in the children and youths. There are only two girls compared with the eight boys. This may be considered a limitation as well, but more parents of boys answered the ad and this may be because

Media Critical Analysis Hamlet Hamlet:
Words: 4649 Length: 11 Pages Topic: Black Studies - Philosophy Paper #: 32409674

Yes, the Oedipus complex aspect of Shakespeare it gives us and which in turn invites us to think about the issue of subjectivity, the myth and its relation to psychoanalytic theory. (Selfe, 1999, p292-322) Hemlet and Postcolonial theory Postcolonial theory was born as a result of the publication of the famous work of Edward Said, Orientalism (1978). This theory claim that some authors (Paul Gilroy, Achille Mbembe, Francoise Verges, etc.) and