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A brand selling its products world wide must adapt its PR and promotion tactics to the local specific cultural preference in order to make sure that its message will be properly conveyed and its product sold.
There are of course numerous challenges. The criteria of acceptance is something that a company must identify right from the very beginning. In addition, it must be underlines that within the same society, different social groups may have different perspectives and preferences and therefore, different consumer behaviour. The language is a key factor because it is the main tool which communication uses. A brand name might be meaningful in a country and absurd in another. Slogans must be locally adapted and even the names of the products, the packaging and the advertising. For a company operating worldwide this constitutes a high challenge in the sense that it must maintain synergy while managing to address the different cultural needs with the very same product or service. And the medium to support it is the internet. E-commerce can not exist without e-marketing and e-advertising is a must. This too must be culturally adapted depending on the frequency of internet usage, the financial power of acquisition, the welfare quality of life and the orientation towards certain life styles. The visual part of the message which is conveyed online is the most important one. Therefore, local symbols and stereotypes must be under control in order to avoid some potentially disastrous interpretation. For example, in the U.S.A. nudity will be less tolerated than in Europe, just like in Japan the ideal beauty standards are likely to differ from the ones in let's say Australia. All these coordinates are to be considered when coming up with a marketing technique, bearing in mind that it must obtain a final response which is heavily influenced by the local cultural dimension.
Migrate off of any individualized content management systems and processes not integrated to a single portal platform for greater cost and time savings in administration. Olson (32) provides an excellent case study on how universities are making use of open source portal applications to alleviate redundant and often conflicting data in multiple portals on an IBM WebSphere platform Define and build out a portal development plan that encompasses all shared processes
The main focus of the 1980s regarding brands focused on a trend in takeovers, enabling successful brands to become extremely valuable on the open market. Even very early on, a value associated with a brand large was viewed in part as more important than the product itself. Early research indicates that many thought the only way to have a successful brand was to buy one. Many felt that the
The Foundation called specific attention to the prospect of institutional and policy-level strategies to increase the participation of under-represented minorities in the health professions. In response, the Institute Committee on Institutional and Policy-Level Strategies for Increasing the Diversity of the U.S. Healthcare Workforce came out with a report, entitled "In the Nation's Compelling Interest: Ensuring Diversity in the Health Care Workforce." The Committee consisted mostly of academicians, two of
The Impact of Demographics on Costco's Business Strategy Costco Wholesale Corporation is a membership-only warehouse club that has become a dominant player in the global retail market since its establishment in 1976 (Costco Wholesale Corporation, 2021). The retailer is known for offering bulk goods at discounted prices, catering to a wide range of consumers. The demographics of Costco's customer base are a key factor in its marketing strategy and business model,
(1999) which are: 1) Those with serious mental illnesses such as schizophrenia, bi-polar disorder with major depression and who use alcohol and drugs to self-mediate to cope with the symptoms; and 2) Those with borderline personality and anti-social personality disorders including anxiety disorder that is complicated by use of alcohol and illicit drugs. (Mather et al. 1999) Presenting further difficulty is the establishment of problems with alcohol and illicit drug use
273). And Vela-Gude's article offers several of the main points of this paper's research; the services must be ready, and the counselors must be thoroughly informed and knowledgeable about the cultural implications as well as the academic realities facing those Latino students (2009). Racism Against Latinos This paper alludes to the high number of Latinos in California and Texas, but according to the Southern Poverty Law Center's research, the South is home