- Words: 2408
- Length: 8 Pages
- Topic: Communication - Journalism
- Paper #: 29860539
During 2006, according to the accountants P. wC, global newspaper advertising revenues increased 4%. They increased by 15.6% during r the past five years. "Hidden within those figures is the fact that newspapers - the 2nd largest advertising medium after TV - are actually larger than the combined advertising value of radio, cinema, magazines and the Internet"
. By 2010, according to P. wC predictions, the global advertising market will