- Words: 705
- Length: 2 Pages
- Topic: Business
- Paper #: 87553638
Product Distribution Is Changing
The much-predicted demise of the middlemen, including the fundamental re-ordering of entire distribution networks including the onslaught of the direct selling model, has failed to materialize. The revolution and rapid ascent of disintermediation is being replaced with a much more potentially disruptive force in many industries, and that is a fundamental change in how customers choose to learn and buy products (Shunk, Carter, Hovis, Talwar, 2007).