Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
E-Mail Campaigns
In order to manage a successful e-mail campaign, a Webmaster's efforts must be organized, directed, and efficient. Accordingly, e-mail service providers such as Constant Contact, MailChimp, and Topica provide various tools that help Webmasters reach out to a large number of current and potential customers in an organized and directed fashion. For example, Constant Contact offers its customers a number of features for their e-mail campaigns, including, but not limited to, "anti-spam tests" to ensure its customer's e-mail does not get automatically sent to a subscriber's "junk mail" folder, and "Autoresponder" features, which allows the customer to automatically send "Welcome" or "Thank You" e-mails to its subscribers ("Constant Contact," n.d.). Such features allow the Webmaster to focus on other marketing initiatives without having to worry about maintaining the current customer base.
More importantly, however, is the fact that e-mail servers such as Constant Contact and others have programs that allow customers to monitor campaign results, i.e., review the amount of clicks on a particular site, review the number of opened links etc.… ("Constant Contact," n.d.). In addition, e-mail service providers also help Webmasters send e-mail to those...
As succinctly put by Constant Contact: "What's the best email list for your business or organization? A permission-based one. That means everyone on it said it's okay for you to contact them. It's better than an email list you buy or rent, because you already know the people on your email list want to hear from you and are interested in you. It doesn't cost you anything to build one. Email Marketing helps you start your email list -- and keep it growing, too [emphasis added]" ("Constant Contact," n.d.).
With regard to e-mail tracking reports that are available, MailChimp's tracking service provides information on the amount of total recipients, successful e-mail deliveries, number of times e-mails have been forwarded, number of times that those forwarded e-mails have been opened, total times a particular e-mail was opened, the last time an e-mail was opened, number of complaints, total un-subscriptions, and total number of recipients in a given time period who "liked" the customer on facebook ("MailChimp," n.d.). Similar features exist on Constant Contact, including information on what percentage of a customer's e-mail marketing list opened the customer's e-mail, and who the individuals are, running counts of how many people Tweet…
References
Constant Contact. (n.d.). Retrieved from http://www.constantcontact.com/index.jsp.
MailChimp. (n.d.). Retrieved from http://mailchimp.com/.
Pearls and Peacocks. (2011, May 24). American apparel: porn or art? [Web log comment]. Retrieved from http://www.bloglovin.com/en/blog/2521225/pearls-and-peacocks/follow.
Topica. (n.d.). Retrieved from http://www.topica.com/.
Youtube.com/watch?v=FZ_20DC_evc&hd=1 Conclusion The marketing campaign's objective is to significantly increase awareness throughout the target market and induce trial of the service so customers can qualify to compete for a year of free videos. The promotion of the campaign can be viral, using the best contributions to the context to promote it. In addition, the best entries every month will be shown on regional TV and over the Internet on the Redbox website,
E-Marketing Strategies at Apple Orchestrating rapid new product development cycles that in many cases deliver products and services that create new markets, while at the same ensuring the continual strengthening and fidelity of a global brand is a daunting strategic challenge. Incorporating the most effective approaches to Integrated Marketing Communications (IMC) strategies today across a spectrum of established and emerging e-marketing channels must be managed with goals in mind first,
The content language adopted for white collar workers will be a simple, plain one as the goal is for the message to be understood best and used by the employees in their interaction with the customers. In global communication campaigns, the language will be the same for white and blue collar workers and therefore a simple and plain one for everyone. In specific communications, the language can increase in complexity
Disaster Situation Effective Media Relations Campaign -- Particularly since the events of 9/11, Emergency Management and Disaster Relief organizations are in clear view of the media and public. People have viewed first-hand the actions of New York City Fire Fighters and Police; they saw numerous agencies work the Katrina disaster, and they have certain expectations of transparency and information during crisis situations. While Emergency Management has been a part of urban
Managing Advertising, Sales Promotion, Public Relation and Direct Marketing Hundreds of theories exist that examine, outline, define and analyze the best methods for managing advertising, sales promotion, public relations and direct marketing campaigns. Slick advertising agencies offer manufacturers and retailers a variety of tools that do in fact support the advertising and sales promotion process. The primary key element however, that is common among all of these areas, and the one
Custom Woodworks, Inc. Overview of Small Business in America Finding a definition of what is meant by small business can be difficult. Even the small business administration has difficulty agreeing as to what is meant by a small business. Currently, the small business administration considers a small business to be one that has fewer than 250 employees, or wholesalers whose annual sales amount to less than $5 million. For retail establishments,