Amazon: business operations and market impact

Ecommerce

Although everyone seems to understand that ecommerce can be used to bolster ecommerce sales, a study by the Harvard Business Review found that only 12% of businesses feel that they are using social media effectively (Mills, 2014). There is some debate about the usefulness of social media in terms of direct marketing campaigns but no one seems to debate its utility as an extension of customer service or building brand awareness. Furthermore many businesses do not devote sufficient resources to promote their social media efforts and thus do not receive the benefits from these strategies. Some of the recommendations provided by one CEO are (Mills, 2014):

Engage with Your Audience

Avoid Overselling

Get Visually Creative

Measure and Improve

Sweeten the Deal

One of the simplest but clever ideas on this list in my opinion is to offer users an option to login to your site through social media sites shared login such as Facebook. While many users are hesitant to create another login to try to remember, some will use their social media login to save time and an extra step. This can help a company engage. Another clever idea is to get visually creative in regards to the content that you post. You can embed your products in a range of visually appealing ways to portray the brand image you want as well as show users the products potential in real life settings.

2). Describe how e-commerce begin and what made it successful. 200 words

The history of ecommerce definitely begins with the technological innovations that made this option possible. Over the past 12 years, the Internet has changed the way we buy and sell goods and services and by definition, e-commerce means the buying or selling of goods and services over the Internet; according to the Pew Internet & American Life Project, 66% of the adults online have purchased something over the Internet and this figure is increasingly growing (Roos, 2007). Ecommerce has become so ubiquitous that many of us do not know or cannot remember what it was like to purchase things like airline tickets without access to the internet.