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Another article refers to the fact that effective internal communication starts at the top. The authors of the article are trying to say that senior executives must increase their interest in developing an effective communications plan (Gray & Robertson, 2005). The writers advise managers to become more visible to their subordinates, to inform them about the directions that the company is intended to follow, and to consult their subordinates about strategic changes within the company. Therefore, Cassidy should focus on developing an effective communications plan with the company's managers and to encourage them in improving communication with their subordinates by involving them in the decision making process.
Biblical Integration
There are several biblical concepts that can be applied in the communications issue that Cassidy must deal with. For example, such a concept refers to gossip and how it affects relationships. Although Cassidy cannot forbid people to gossip, he should express his disagreement with this, and encourage them to engage in honest conversations. Also, other concepts...
This is where Cassidy should develop conflict management plans. In other words, Cassidy should focus on identifying conflict situation within the company and develop strategies that should prevent and solve such situations.
Reference list:
1. Baldoni, J. (2009). New Study: How Communication Drives Performance. Harvard Business Review. Retrieved February 15, 2011 from http://blogs.hbr.org/baldoni/2009/11/new_study_how_communication_dr.html#.
2. Reichard, M. (2009). Internal Communications: Planning the Plan. Retrieved February 15, 2011 from http://www.articlesbase.com/organizational-articles/internal-communications-planning-the-plan-745597.html.
3. Gray, R. & Robertson, L. (2005). Effective Internal Communication Starts at the Top. Communication World. Retrieved February 15, 2011 from http://findarticles.com/p/articles/mi_m4422/is_4_22/ai_n14730211/.
4. Argenti, P. (2008). Corporate Communication. The McGraw Hill Companies. Retrieved February 15, 2011.
Reference list:
1. Baldoni, J. (2009). New Study: How Communication Drives Performance. Harvard Business Review. Retrieved February 15, 2011 from http://blogs.hbr.org/baldoni/2009/11/new_study_how_communication_dr.html#.
2. Reichard, M. (2009). Internal Communications: Planning the Plan. Retrieved February 15, 2011 from http://www.articlesbase.com/organizational-articles/internal-communications-planning-the-plan-745597.html.
3. Gray, R. & Robertson, L. (2005). Effective Internal Communication Starts at the Top. Communication World. Retrieved February 15, 2011 from http://findarticles.com/p/articles/mi_m4422/is_4_22/ai_n14730211/.
4. Argenti, P. (2008). Corporate Communication. The McGraw Hill Companies. Retrieved February 15, 2011.
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