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Formatting
With this online brochure about heart disease prevention from the reputable heart health organization, Heart.org, the strategies include:
1. Headings: The brochure uses large, bold headings to clearly delineate different sections. For example, "What is Heart Disease?," "Risk Factors," "Prevention," and "When to See a Doctor." This makes the document easy to navigate.
2. Lists: Important points are bulleted or numbered, such as a list of risk factors or steps for prevention. This breaks up large blocks of text and draws the reader's attention to key information.
3. Figures: There are charts showing statistics about heart disease and diagrams of the heart to illustrate how heart disease affects it. These provide visual representation of complex information, making it easier to understand.
4. Notices: Important information, like symptoms that require immediate medical attention, is placed in noticeable text boxes to ensure readers do not miss them.
5. Tables: Information is arranged in tables, such as a comparison between healthy and unhealthy diet choices. This makes it easy to compare and contrast information.
6. Highlighting: Key phrases or statistics are highlighted in color to draw attention.
7. Margins, Indentation, and Alignment: The document maintains consistent margins, uses indentation for lists, and aligns text to improve readability.
8. Fonts and Color: The brochure uses a simple, legible font and color scheme. The colors match the organization's branding, providing a sense of continuity and professionalism.
The most impactful strategy in this case might be the use of figures. Since heart disease can be a complex topic, visual aids like diagrams and charts can significantly enhance comprehension.
As for additional strategies, the brochure could potentially use pull quotes for highlighting patient testimonials or expert advice. Including more interactive elements, like a risk assessment quiz or embedded video, could also engage readers more deeply.
References
Heart.org. Controlling Your Risk Factors Brochure: Our guide to reducing your risk | American Heart Association
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