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Nutritional claims and labeling are very valuable things for the consumer when deciding if he or she wants to eat the product, and the food industry knows that truth in advertising and package labeling is something that has to be addressed. If the label does not tell the consumer all the facts, it is possible the consumer could be ingesting something he or she really does not want (UK list of health claims, 2010). That is a vital issue with candy, because some people have adverse reactions to things such as sugar and caffeine -- or to artificial sweeteners that may be used to present the candy as something low-sugar and more healthful overall.
The UK Food Standards Agency is very particular about what is sold and how it is represented, so that is one of the most important issues for any new and novel food product (UK list of health claims, 2010). A food product that does not have anything new to offer likely will not do well, but a food product that offers something too new and innovative often is not well-received either (Kotler, Armstrong, & Cunningham, 2002). Potato chips are not novel, and neither is candy. Making a candy that looks like a potato chip but still tastes like hard candy is novel, but not so much that people will find it too odd. People generally shy away from something that is too unfamiliar. If the labeling is good, though, and the people who might buy the product can see what is in it, what kinds...
Without doing good research into the market, the labeling, the packaging, and the health benefits of the new food product, the chances of it being successful are relatively slim.
Bibliography
Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.
Cateora, P.R., & Graham, J.L. International Marketing 11th Ed. Mc Graw-Hill (2002).
Coughlan et al. Predicting affective responses to unexpected outcomes. Organizational Behavior and Human Decision Processes, 85(2), 211-225, (2001).
Jain, S.C. International Marketing Management, Wadsworth Publishing Group, Belmont, (1990).
Jones, P.J. Over-Promise and Under-Delivery. Marketing and Research Today 19, 4 (1991): 195-203.
Kotler, J., Armstrong, L. & Cunningham, R. Principles of Marketing. Fifth Edition. Ontario: Prentice Hall, (2002).
Labelling and Packaging. UK Food Standards Industry. (2010). Retrieved from http://www. food.gov.uk/foodlabelling/
UK list of health claims. UK Food Standards Industry. (2010). Retrieved from http://www.food. gov.uk/foodlabelling/ull/claims/
Bibliography
Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.
Cateora, P.R., & Graham, J.L. International Marketing 11th Ed. Mc Graw-Hill (2002).
Coughlan et al. Predicting affective responses to unexpected outcomes. Organizational Behavior and Human Decision Processes, 85(2), 211-225, (2001).
Jain, S.C. International Marketing Management, Wadsworth Publishing Group, Belmont, (1990).
Labelling and Packaging. UK Food Standards Industry. (2010). Retrieved from http://www. food.gov.uk/foodlabelling/
UK list of health claims. UK Food Standards Industry. (2010). Retrieved from http://www.food. gov.uk/foodlabelling/ull/claims/
18). In this manner, the public and private sectors can ascertain that via reflection and debate, the appropriate issues are addressed, the product is truly what it is with no erroneous and misleading claims attached, and that consultation will be implemented in a manner equitable to all. This was the way, for instance that Pollard et al. (2001) and Roos et al. (2002) implemented food and nutrition policy schemes at
Fad Diet Premise/Theory: Functional foods are all the rage nowadays. As such, a fad diet that focuses on those functional foods, which are usually fruits and vegetables (or involve them to some degree) would be a great cornerstone for a fad diet. The diet will be known as the "Functional Foods Diet." Dietary Recommendations/Guidelines: A person who wants to partake in the Functional Foods Diet just needs a litany of what are
An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process of new product development and introductions due to a slow-moving company, Motorola was able to spin off the new product development of their popular Razr phone and gain significant market share as a result (Burkett, 2005). Each of these examples
A sociological perspective places food and eating into a broader context, taking into account historical, cultural, political, and economic variables. Although there are some crossovers between the sociology of food and the anthropology of food, the sociological perspective is unique. In particular, sociology remains concerned with issues like race, class, gender, and power in societies. The sociology of food in part demonstrates how food and eating can reflect existing social
Product and Supply Chain Because of globalization world economies are increasingly becoming interdependent. The global market forces have made some business enterprises more vulnerable to economic crisis. Manufacturers have to take cognizance of the fact that global food prices are soaring because of supply constrains occasioned by bad weather. Surge in interest rates for investors who depend on bonds to provide a steady yield is an aspect of global market forces.
Food and Beverage Management Articles Review myriad of ingredients go into the stew that is successful food and beverage service, including: good equipment, good location, excellent product, pleasant atmosphere, quality middle-level management, forward-thinking administration-level hierarchy, and sincere / consistent customer service. And moreover, a vitally essential component which completes the recipe for food and beverage success is a terrific staff, which springs from the planning that goes into finding talent, followed