Nutritional claims and labeling are very valuable things for the consumer when deciding if he or she wants to eat the product, and the food industry knows that truth in advertising and package labeling is something that has to be addressed. If the label does not tell the consumer all the facts, it is possible the consumer could be ingesting something he or she really does not want (UK list of health claims, 2010). That is a vital issue with candy, because some people have adverse reactions to things such as sugar and caffeine -- or to artificial sweeteners that may be used to present the candy as something low-sugar and more healthful overall.
The UK Food Standards Agency is very particular about what is sold and how it is represented, so that is one of the most important issues for any new and novel food product (UK list of health claims, 2010). A food product that does not have anything new to offer likely will not do well, but a food product that offers something too new and innovative often is not well-received either (Kotler, Armstrong, & Cunningham, 2002). Potato chips are not novel, and neither is candy. Making a candy that looks like a potato chip but still tastes like hard candy is novel, but not so much that people will find it too odd. People generally shy away from something that is too unfamiliar. If the labeling is good, though, and the people who might buy the product can see what is in it, what kinds...
Without doing good research into the market, the labeling, the packaging, and the health benefits of the new food product, the chances of it being successful are relatively slim.
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Labelling and Packaging. UK Food Standards Industry. (2010). Retrieved from http://www. food.gov.uk/foodlabelling/
UK list of health claims. UK Food Standards Industry. (2010). Retrieved from http://www.food. gov.uk/foodlabelling/ull/claims/
