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¶ … grounded theory, phenomenological research, ethnographic research, and historical techniques. The main focus of qualitative research approaches is to find meaning and several realities. As a result of this focus, qualitative sampling is based on acquiring enough and suitable information. Despite of the differences in the types of qualitative research, the approaches are founded on a holistic worldview that incorporates several concepts. Some of the major ideas that are the basis of these approaches include the absence of a single reality, reality is founded on perceptions that vary for every individual and change over time, and findings have meanings only within a specific context or situation (Remshardt & Flowers, 2007).
Ethnographic research is a naturalistic inquiry form that seeks to see the world through eyes of the members of a culture and file social interactions among these members. In contrast, grounded theory is based on the principle that a researcher should enter a research area once it has been identified. These two approaches have certain similarities including their effectiveness in consumer behavior...
Secondly, the two approaches perform well with data produced in natural settings since they are naturalistic form of inquiry (Pettigrew, 2000). Third, these approaches have been faced with long-standing contentions regarding their ability to draw conclusions from generated data.
The differences associated with these approaches include the fact that ethnographic research tries to describe incidents as encountered by the subject while grounded theory is dependent on close evaluation of empirical data before focused reading in the literature. Unlike ethnographic research, grounded theory is relatively confined to consumer behavior regardless of its potential for theoretical developments across several phenomena.
Benefits of Integrated Design:
Traditional researchers have mainly focused on a single or few methods of conducting research and usually place much emphasis on parametric or non-parametric approach. The use of a single research methodology by traditional researchers is because qualitative and quantitative methods have distinctive and significant contributions towards…
References:
Anderson, J.D. (2006). Qualitative and Quantitative Research. Retrieved May 12, 2013, from http://www.icoe.org/webfm_send/1936
Bryman, A. (2006). Integrating Quantitative and Qualitative Research: How is it Done?
Qualitative Research, 6(1), 97-113. Retrieved from http://www.socsci.uci.edu/ssarc/sshonors/webdocs/Integratingqualandquant.pdf
Pettigrew, S.F. (2000). Ethnography and Grounded Theory: a Happy Marriage? Advances in Consumer Research, 27, 256-260. Retrieved from http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8400
Today, 2(9), 20-22. Retrieved from http://www.americannursetoday.com/assets/0/434/436/440/5492/5494/5546/5552/333637fe-d1ab-4185-9d6e-500211e9ebdc.pdf
Phenomenology and Grounded Theory Approaches Both phenomenology and grounded theory are commonly used approaches to qualitative research in the social sciences. While grounded theory and phenomenology can sometimes be used simultaneously in ways that “slur” or “blur” the distinction between multiple qualitative methods, researchers in education should ultimately focus their attention on the best method for exploring single, focused research questions and their real-world applications (Baker, Wuest, & Stern, 1992, p.
grounded theory and phenomenology differ in how the data is treated (Creswell, Hanson, Plano, and Morales, 2007, p. 248-255). While both collect information from a large number of participants, grounded theory results in the development of a theoretical model based on the data. This model is then tested for its ability to predict a specific outcome. By comparison, researchers using a phenomenological approach try to identify common experiences among
Grounded theory and phenomenology Phenomenology and Grounded theory are the most widely recognized methodologies to qualitative research utilized by medical practitioners. Despite the fact that there are distinctions between the two, they have share much in common. Both assume an interpretivist strategy in which the researcher tries to investigate genuine scenarios, and require a high level of face-to-face interaction between the researcher and the group or individual being analyzed. This is
Ethnography, case study, narrative, phenomenology, grounded theory Ethnography The qualitative research format of the ethnography began in the discipline of anthropology. Ethnography "is a long-term investigation of a group (often a culture) that is based on immersion and, optimally, participation in that group" (Ethnography, 2013, Colorado State University Writing Guides.). The researcher embraces his or her outsider perspective and contrasts his or her own responses to participating in group rituals and
Planning and Design Analysis Grid Ethnographic Research of Patient Care Deitrick L; Bokovoy J; Stern G; and Panik A. (2006) Dance of the call bells: using ethnography to evaluate patient satisfaction with quality of care. Journal of Nursing Care Quality, 21(4): 316-24. Retreived http://bluescrubbrigade.wikispaces.com/file/view/Dance+of+the+Call+Bells.pdf Is the research Qualitative or Quantitative? The research study is qualitative and uses ethnographic methodologies. Ethnographic methods can provide insights into patients' perceptions of quality of care. The study examined problems related
Spotlighting Samplings 4 Qualitative Research Research Choices 6 the Phenomenology Method The Ethnography Method DEPTH Four Qualitative Approach Comparison Strengths and Critiques of Case Studies "A research design indicates the full research process from conceptualization of the research problem, generation of data, analysis and interpretation of findings, and dissemination of results" (Magilvy & Thomas, 2009, What and Why… Section, ¶ 4). The Question of Interest What type of research design should the researcher use? To answer the study's critical research