Htc High Tech Computer Corporation Known Almost Essay

Excerpt from Essay :


High Tech Computer Corporation, known almost universally by the acronym HTC, is a Taiwan-based designer and manufacturer of smartphone devices. The company generally creates a base design, gives it a "codename," such as Hermes, and then offers the devices to be sold rebranded by other companies, such as i-mate, or networks, such as T-Mobile or Orange. In 2006 HTC started offering devices in some markets under their own HTC brand (Benou, 2007). The company has long used its own Dopod house brand to sell devices directly in Asia. HTC anticipates continued growth in the smartphone sector (Colombo, 2010). The convenience and excitement delivered by the plethora of mobile digital applications available such as location-based services, multimedia entertainment, social networking services, and e-books continue to push smartphones to the fore of mobile phone purchase choices and increase penetration of smartphones in the mobile phone market (Butler, 2009). One of the games folks like to play when a new phone comes out is "spot the defect." And in the case of the HTC One X, a small but vocal number of HOX owners have run into a particularly annoying problem with Wifi (Fruin, 2009). We've known that HTC was still tweaking things on the software side, but this one seemed to involve some internal antennae connections. Squeeze a part of the phone, and your Wifi connection improves.

Purpose of Study

This qualitative case study research will examine perceptions of customers take on HTC products, complications that go on with the product and also to find strategies and methods for HTC problems. Specifically, the present study will address: (a) the risks involved with defective HTC products when customers buy them and also lessen these issues with HTC product and (b) to investigate the risk & problems in data modeling process, suggest strategies and methods based on the data.

Problem Background

Being the scrawny new handset in the smartphone world can be daunting, but the Explorer has got a decent amount of hardware to keep it afloat. It essentially runs the Wildfire S. hardware rebodied, but with HTC's intentions to make this their most affordable smartphone yet, aspects like the camera resolution have been turned down to 3.15MP (from the Wildfire S' 5MP unit) for example. Camera on HTC Explorer does not support night mode function and also does not have led flash for camera. No front camera for video calling. Supports only 256K colors. No document viewing function, No folder option for your messages, No user changeable background display only black & white. Battery backup is not as expected. Battery is somewhat of a problem but it's expected with all the features and because one can't put it down! All phones have something that excels over the others, no phone is perfect. A Smart Phone will consume large amount of its battery. I would also recommend you to read the Ways to Increase Your Standby Time on Your Smart Phone.

Research Questions

The central question addressed in this study is: what are the problems that are involved in the HTC products, problems that might hinder customers from purchasing the merchandise and also to find strategies and methods for HTC issues. The following research questions guide this study:

Q1. What are the risks and problems involved in HTC products that are malfunctioning?

Q2. What are the problems and disadvantages of having HTC products that are flawed?

Q3. How do issues with HTC products effect business, customers and employees?

Q4. What are the possible strategies need to be adopted based on the user requirements and risk involved in HTC products?

Importance of the Study

This study is important for several reasons. It is important to understand the to examine the issues that are involved when it comes to HTC products, difficulties that could possibly stand in the way hindering certain HTC products that are involved in the manufacture. It is important to discover certain ways of handing these hindrances and to also look for approaches and systems that could be utilized for successful HTC products. It is vital in investigating the issues and complications in HTC procedure. The study is important in making suggestions regarding the strategies and methods that will help establish a HTC product, also this study is needed in order to try and investigate possible approaches needed to be adopted in order to make sure that the products are more satisfactory. Being the individuals that work in the organization and the customers will more than be the first people to observe directly how the issues that are involved in HTC products. This product is designed to lay a foundation for further research in specific areas identified as having possible the risks that are involved in having issues with the HTC product. The goal of the study is to examine the to investigate the risk & problems in HTC products suggest strategies and methods based on the data. It is the intention of the researcher that this data, once analyzed and dissected, will be a meaningful tool to any company throughout the country in expressing the risks that are involved in modeling.

Review of Literature

As indicated by Nystrom, when it comes to HTC in the traditional economic and marketing theory, buyer-seller relationships are mostly looked at as a direct function of competitive mechanism. However, when there are problems with the product that can delay the fruitfulness of the product. There is a lot of research that deals with the different aspects of HTC but not many delve into the problems of the HTC.

When it comes to different HTC product, buyers are assumed to have a reaction to and be passive users and consumers of what is offered on the market place, rather than interact with manufacturers in order to develop new and better products. This is in Nystrom's view a comparatively motionless view and therefore there is not much need for innovations to make and handle essential change. Additionally Nystrom wants to highlight and extend the relationship among the buyer and the seller to a more dynamic communication and the information development. Dynamic organization of advertising relations in the high technology context is to be observed as a resourceful learning process, founded on the communication that goes on between the buyers and sellers.

However, when it comes to business according to Butler (2009), states that the Taiwanese corporation which is one of the foremost creators of Android-powered smartphones, and the regulatory stockholder in HTC market is facing many business issues. Many are unaware though, from the report Beats which was given out on July 2 announcing its attainment of MOG, an on-demand music service (Barry, 2005). The statement trumpets the position of the deal for Beats -- and does not reference that the California company is part of HTC, which accepted full control of Beats last year (Butler, 2009).

According to Gaimon (2005) the omission is really just a small pointer of a problem that HTC and other Taiwanese companies are facing as they try to survive as consumer brands. Taiwan is an significant part of the worldwide economy, thanks mainly to its electronics business, and the support of the business has long been businesses that harvest computers, chips, exhibitions and other mechanisms for others (Benou, 2007). The typical instance of a Taiwanese corporation that does this sort of function in the background, deprived of putting its own product on the completed goods, is Foxconn (2354:TT), which creates iPhones and iPads for Apple (AAPL) (Benou, 2007).

According to Perlow ( 2008) over the past period, HTC and a few other Taiwanese businesses have strained to alter the model and move into the limelight themselves by structuring their own brand names. For a season, they were able to enjoy this success. HTC was the uppermost producer of the Android smartphones even though Acer and Asustek had managed to force their way into the highest level of computer makers (Barry, 2005).

Now the Taiwanese attempt at brand building is in trouble. HTC has stumbled as consumers have gravitated toward two brands, Samsung and Apple, while China's Huawei Machineries and ZTE were able to make their moves with smartphones that were inexpensive. According to Butler, (2009) the first quarter of this year, HTC had made a shipment that was around 6.8 million smartphones, which went all the way down from 10.2 million the preceding quarter and from 8 million in the first part of 2011. In the meantime, HTC's foremost Android competitor, Samsung Electronics, have been doing good, growing from 12.4 million smartphones in the first quarter of 2011 to 44 million in the first quarter of this year (Colombo, 2010).


This qualitative study will be utilized to examine the perceptions of employees and customers regarding HTC business when it comes down to the product. The purpose of the study will be to learn employees and customers perceptions about the issues regarding HTC and about ways to reduce the problems concerning the business. The research design, nature of phenomenological research, participants, instrumentation,…

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