¶ … Marketing Strategy
The Samsung Approach -- Brand Identity / Awareness / Recall -- Essentials of a consumer brand
These days, the Windows and Android operating systems are arguably the best of the pack with Android getting 80.7% customer use and the title of the best and most-used OS globally. Android OS, which can also be applied in the educational sector, is an open source OS which gives its user the freedom to mount applications bought from other producers as well as untrusted developers (Divya & Krishnakumar, 2016). The brand Samsung, enjoy relative customer appreciation in America and it ended the year 2009 leading the mobile markets. One of the foremost measurement indexes for preferred mobile brands, Brand Keys Customer Loyalty Engagement Index, carries out surveys of phones based on customer appreciation of mobile performance and design. From their smartphone and mobile survey, the highest ranked brands were Apple, Samsung and Blackberry in descending order. Samsung's intensive brand promotions have had huge effects on the customer base, an effect identified by Mile Luttrell of Brand Keys. In Mike's report, he disclosed that from the surveys, 54% of customers would prefer an iPhone while the customers who would go for Samsung increased by 5% due to their intensive sponsorship and promotion activities. One of their biggest promotions till date was their sponsorship of the Athens 2004 Olympics, one which raised the brand awareness from 57% to 62%. This promotion equally helped shape its reputation and image which led to a sharp rise in sales (Azzawi & Nzube Ezeh, 2012).
The IBM Approach...
Intellectual Property and Corporate Espionage Corporate espionage is an illegal activity though it is on rise in industrial settings. Organizations consider it as one of the techniques to increase their market share and beat the competitor. Various laws have been approved to combat these practices on domestic and international levels. Violation of these acts can result is heavy fines and suspension from business sector. The advent of information technology has revolutionized the
However, the rights have some confinements incorporating the limitations and other considerations of issues like their contradiction with the fundamental rights and the codified provisions in force. The legal issues involving intellectual property rights have two dimensions. Firstly, those that provide exclusive rights only in the sphere of copying / reproduction of the item or act safeguarded and secondly, those which provide a right to deter others from doing
The WIPO Copyright Treaty significantly takes on some of the elements of the Berne Convention. For patens and other industrial property protection treaties, there are similar challenges in attempting to create a common denominator among the different national legislations. From this point-of-view, the Paris Convention takes over some of the roles fulfilled by some of the previously mentioned conventions. As a multilateral convention, it is important to create a minimum
The right to distribute is one thing, the right to the idea is another. It is quite possible that the Internet itself has spawned this idea of intellectual property as separate from tangible property in a quite real way. By viewing the Internet itself as basically intangible, in essence you cannot see the Internet only the result that is given on the screen, certainly has something to do with starting
Intellectual Property for Pre-Owned Boat Sales Boat World plans on selling pre-owned boats purchased in Florida to newly emerging yachting, jet-ski, and small boat enthusiasts in Saudi Arabia. Given the demand for cheaper alternatives to new jet skis, boats, and cruisers/yachts that exists in the country and the relative lack of any supplier or retailer meeting this demand, it is believed that such a business venture will be highly profitable. Unfortunately,
In the contemporary cyber environment, innovation does not enhance success. For example, most patents such as songs and books receive low rewards. The author suggests that there is a need to make rules to enhance the bargain of intellectual property owners. Part 2 In the contemporary cyberspace and it world, the traditional copyright law has not been sufficient to protect intellectual property right in the face current development of computer and
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