Again this cannot be turned on or off in a founder, CEO or President of a company, it has to be engrained over years of commitment to the ideals. The biography of Marc Benioff for example and his messianic crusades in oracle under founder and CEO Larry Ellison to start Oracle Charitable Trust and other organization is a case in point. As Salesforce.com began an ascent in sales and global expansion became easier due to increased capital to invest, Marc Benioff still stayed true to his core beliefs that doing well by doing good, being transparent and investing in socially responsible programs was part of the company's DNA, as he says in his latest book. International entrepreneurs would do well to study Mr. Benioff because he has found an approach that capitalizes on his passion for social responsibility globally with the ability to expand into new markets using a highly collaborative strategy. When ethical decision making is transparent and social responsibility is part of a company's DNA, the task of creating collaborative entrepreneurship and therefore removing barriers and risks become more achievable. Figure 1 shows an example of the Collaborative Entrepreneurship Model as defined by Rocha & Miles (2009).
Figure 1: Collaborative entrepreneurship -- expanded model
Source: (Rocha, Miles, 2009)
For any entrepreneur looking to expand across North America from the UK and Europe or vice versa, the lessons learned from marc Benioff need to be kept in mind, as does the frameworks and concepts presented here. It is not enough to claim to be ethical; the social networks running 24/7 will report back the truth ethics of an entrepreneur. Ethics require authenticity and transparency of enterpenuers if they are to be successful in new market development. Social responsibility is now more important to some nations including India than tax calculations. Social responsibility now transcends just the check-off box of a government form to enter a new nation and sell; it is increasingly becoming the center strategy of growth. With trust being the new currency, entrepreneurs intent on expanding into foreign markets need to embrace the quality of transformational leadership and seek collaboration if they are to succeed.
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