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Mario Cuomo\'s Keynote Address at the 1984 DNC

Last reviewed: November 13, 2011 ~7 min read
Abstract

This paper offers a rhetorical analysis of Mario Cuomo's 1984 opening speech of the Democratic National Convention. It analyses his speech according to Aristotelian conventions of rhetoric, including its delivery, style, memory, organization, and inventiveness.

Mario Cuomo's Address To The Democratic Convention

Although Walter Mondale was resoundingly defeated by Ronald Reagan in 1984, Mario Cuomo's opening address to the Democratic convention that same year remains indelibly imprinted in the minds of all of those who heard it, and those who re-hear it today. It is a clarion cry for a different vision of America, and a demand that all the voices of Americans are heard. In an era where liberals were often criticized for being anti-American, Cuomo makes inventive use of this notion, reversing common tropes of patriotism. As someone who believes in the American Dream, Cuomo says he must support a more progressive vision than currently exists in America today. He supports an America where all Americans are cared for, where America is not simply a race where only the strongest are rewarded. He recalls stirring images from America's past to render this point: "We Democrats believe in something else. We Democrats believe that we can make it all the way with the whole family intact, and we have more than once. Ever since Franklin Roosevelt lifted himself from his wheelchair to lift this nation from its knees" (Cuomo 1984). The great American president who led America through World War II and created socially progressive programs to liberate America from the Great Depression, reminds Cuomo, was himself weak, in his own way.

In the arrangement of his text, Cuomo's speech begins with a reasoned, but fierce attack on the ruling administration. As a supporter of the challenger, it is his job, as a speaker, to make a case why Americans should vote a new president into office. "But the hard truth is that not everyone is sharing in this city's splendor and glory. A shining city is perhaps all the President sees from the portico of the White House and the veranda of his ranch, where everyone seems to be doing well. But there's another city; there's another part to the shining the city; the part where some people can't pay their mortgages, and most young people can't afford one; where students can't afford the education they need, and middle-class parents watch the dreams they hold for their children evaporate" (Cuomo 1984). Cuomo dwells upon the middle-class as well as the poor in his speech, to illustrate that the Democrats are indeed a part of the middle class, and speak for most Americans.

In the first half of his speech Cuomo conjures up a series of representative images throughout his speech to demonstrate how President Reagan is out-of-touch with America, and also to illustrate that the true American values are the values of compassion. "Maybe, maybe, Mr. President, if you visited some more places; maybe if you went to Appalachia where some people still live in sheds; maybe if you went to Lackawanna where thousands of unemployed steel workers wonder why we subsidized foreign steel" (Cuomo 1984). In this image, Cuomo makes a critique both of Reagan's cuts to social welfare programs and also his foreign policy in regards to imports (a reference which gains him one of his most sustained rounds of applause). "Maybe -- Maybe, Mr. President, if you stopped in at a shelter in Chicago and spoke to the homeless there; maybe, Mr. President, if you asked a woman who had been denied the help she needed to feed her children because you said you needed the money for a tax break for a millionaire or for a missile we couldn't afford to use" (Cuomo 1984). President Reagan's infamous supply-side economic policies, which stressed taxes for rich people, with the hopes that their spending and business-related efforts would 'trickle down' to the poorest are shown to have cruel results, as does Reagan's fixation on expanding the military budget.

The second half of Cuomo's speech (since this is a convention address) is to the party faithful, rallying them in their uphill struggle: "We must win this case on the merits. We must get the American public to look past the glitter, beyond the showmanship to the reality, the hard substance of things" (Cuomo 1984). Cuomo urges Democrats, who are famously fractious and contentious, to unite. Despite Cuomo's impressive rhetoric and his relatively flowery language about the shining city on the hill, he states that the Democrats will win based on substance over style, a covert reference to the relatively uncharismatic Democrat Walter Mondale vs. The beloved former actor Ronald Reagan.

At the beginning of Cuomo's speech, he says: "Please allow me to skip the stories and the poetry and the temptation to deal in nice but vague rhetoric," before launching into an attack on Reagan's optimistic speech (Cuomo 1984). This opening is striking, given the degree to which poetry and metaphor rather than facts and statistics dominate the style of Cuomo's speech. Even with his most compelling anecdotes, his focus is more upon representative images, like the woman in the homeless shelter, than a specific person he has met. This is not necessarily a weakness, as the speech is rhetorically effective and being made to the party faithful, rather than to a hostile audience during a debate. But the opening comment about poetry seems incongruous with the tone of the rest of the speech.

Perhaps the most notable evidence of Cuomo's poetic style comes in his repeated reference to the idea of the 'shining city on the hill' and the question of who inhabits it. The Republicans are content to live in their shining, isolated communities, without looking outside, far outside, to see who does not dwell within the confines of these exalted establishments. "You know, the Republicans called it 'trickle-down' when Hoover tried it. Now they call it 'supply side.' But it's the same shining city for those relative few who are lucky enough to live in its good neighborhoods. But for the people who are excluded, for the people who are locked out, all they can do is stare from a distance at that city's glimmering towers" (Cuomo 1984). Cuomo's focus upon 'housing' as a metaphor is particularly apt, given the rising rates of homelessness during Reagan's tenure, and the growing gap between rich and poor. Once again, Cuomo does not quote statistics in support of his argument, although he could, but instead relies upon the metaphor of America as a house that should have its doors open to all, but instead has become a gated community. However, within this potent metaphor, Cuomo still does address issues relevant to the election, such as the efficacy of supply-side economics, which he dates back to the old smoke-and-mirrors of the Hoover Administration. The Republican Party is tainted with the tinge of Herbert Hoover and his ilk; while the Democratic Party stands squarely with populism and the needs of common America.

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PaperDue. (2011). Mario Cuomo\'s Keynote Address at the 1984 DNC. PaperDue. https://www.paperdue.com/essay/mario-cuomo-keynote-address-at-the-1984-47461

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