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The creation of green spaces would be a highly advantageous project as these spaces could be used as leisure spaces for adults and playgrounds for children.
The partnership between us and the local authorities could have numerous mutual advantages form this point-of-view as they would help promote the campaign while promoting the common initiative regarding the green spaces. Another initiative would be represented by the partnership with various gyms. As incentive they would offer various types of discounts for the targeted audience, as well as personalized classes within a wide range of activity types (from martial arts to pilates).
The products is represented by any type of physical activity. Indoor and outdoor sports are the focus of our campaign. The price of the product is to be adapted to the target audience. The target aged 25 to 32 is to be addressed with special price offers from the part of the gyms, while the remaining target is to be convinced with the argument of health and advised to take on the benefits offered from this point-of-view by green spaces in the neighbourhood. As far as the place is concerned, it is important for the...
This is why the partnership with the local administration is an important part of the campaign, as well as the support of the gyms and fitness centres (the more, the better). Promotion is the most important part of the campaign and it will be done in the local printed press (daily papers, life style magazines), on the radio and also on the TV through ads which are adapted to both the targeted segments.
Bibliography
Marketing mix, the executive fast track, 5 April 2008. http://www.12manage.com/methods_marketing_mix.html
Marketing Mix, Value-Based Management, 5 April 2008. http://www.valuebasedmanagement.net/methods_marketing_mix.html
2007) Prevalence of regular physical activity among adults- United States, 2001 and 2005, MMWR weekly, http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5646a1.htm?s_cid=mm5646a1_e
Promoting physical activity, a guide for community action, 5 April 2008. http://www.cdc.gov/nccdphp/dnpa/pahand.htm
2007),Taylor, W. Self reported physical activity among blacks, Estimates from national surveys, American Journal Prev Med
Bibliography
Marketing mix, the executive fast track, 5 April 2008. http://www.12manage.com/methods_marketing_mix.html
Marketing Mix, Value-Based Management, 5 April 2008. http://www.valuebasedmanagement.net/methods_marketing_mix.html
2007) Prevalence of regular physical activity among adults- United States, 2001 and 2005, MMWR weekly, http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5646a1.htm?s_cid=mm5646a1_e
Promoting physical activity, a guide for community action, 5 April 2008. http://www.cdc.gov/nccdphp/dnpa/pahand.htm
Mass Media and Congressional Campaigns in U.S. This is a study on the mass media principles and how they are used in congressional campaigns in the U.S. It has 12 sources. In view of the strong economic-based relationship that exists between the congressional elections and the mass media, more rigid laws need to be established in addition to a screening process for each candidate through which they all have to pass in
Public Health Achievements What factors accounted for the control of tobacco in the U.S. Currently, according to the Centers for Disease Control and Prevention about 42.1 million Americans smoke cigarettes, which is about 18.1% of all adults (18 or over). About 20.5% of men smoke cigarettes and 15.8% of women smoke cigarettes (Liss, 2013). the information environment -- mass media and counter-advertising. There is no doubt that media campaigns have a positive
Racism in Media Television news casting has a long history of perpetuating negative stereotypes of the Black community through what the news broadcasts and how it creates images that are transformed into symbols that become associated with the African-American community. Through these images, certain signs and symbols are created that later become associated with the Black community. While attempts to make media more inclusive have marginally succeeded, failure lies in its
2. Freedman, Jonathan. (2007). "No real evidence for TV violence causing real violence." Retrieved July 7, 2010 from: http://www.firstamendmentcenter.org/commentary.aspx?id=18490 This source is an Internet editorial article published online on April 27, 2007 by Jonathan Freedman, a Psychology professor and former department chairperson at the University of Toronto. Professor Freedman has taught previously at Stanford University and Columbia University and has chaired the department at the University of Toronto. Professor Freedman's central thesis is his fundamental opposition
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Also, gay characters have slowly become more prominent both on TV and in the movies. In the 1990s, producers gave up on feeling that they had to challenge gender representations as models of masculinity and femininity had become less offensive and clearly defined. We can, for instance, refer to the hit sit-com Friends which presented three male characters, Ross, Chandler and Joey whose masculinity was placed within conventional models of