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Public Health Achievements
What factors accounted for the control of tobacco in the U.S. Currently, according to the Centers for Disease Control and Prevention about 42.1 million Americans smoke cigarettes, which is about 18.1% of all adults (18 or over). About 20.5% of men smoke cigarettes and 15.8% of women smoke cigarettes (Liss, 2013).
the information environment -- mass media and counter-advertising. There is no doubt that media campaigns have a positive impact when it comes to anti-smoking campaigns. Centers for Disease Control and Prevention reports that the first year of the federal government's national advertising campaign called "Tips from Former Smokers" "exceeded expectations; an estimated 1.6 million cigarette smokers attempted to stop smoking. Of those, about 100,000 actually succeeded in quitting, and that information came from a study published by the medical journal, The Lancet. Moreover, the campaign run by the CDC reportedly "inspired millions of nonsmokers to encourage friends and family members"...
Interestingly, this was the very first attempt by the federal government of the U.S. To fund a national media campaign to urge people to give up smoking cigarettes (Liss, p. 1).
It cost $54 million to run the campaign, which is dwarfed by the estimated $8.8 billion that is spent promoting cigarettes by the tobacco industry. One of the key points of campaigns like the one in 2012 is to prevent young people from starting the habit. "Mass media campaigns prevent children from smoking" and they also help smokers give it up, which saves lives of course and also saves money spend on public health (Liss, p. 1).
TWO: Taxes on cigarettes -- the economics. The World Bank reports that increasing taxes actually does reduce "…the number of smokers and the number of smoking-related deaths" (World Bank). Heavy taxation also "induces" some smokers to give it up, and taxes reduce the number of ex-smokers from returning to their habit. Young people in particular cut back on smoking when the taxes on cigarettes climb high.
THREE: Do regulatory restrictions on smoking in public places deter minors? NBC News reports that…
Works Cited
Centers for Disease Control. (2011). Adult Cigarette Smoking in the United States. Retrieved April 11, 2014, from http://www.cdc.gov.
Liss, S.M. (2013). CDC's Anti-Smoking Ad Campaign Spurred Over 100,000 Smokers to Quit;
Media Campaigns Must be Expanded Nationally and in the States. Center for Disease
Controls. Retrieved April 12, 2014, from http://www.tobaccofreekids.org.
2014, from http://web.worldbank.org.
training package. Retrieved April 11, 2014, from http://www.who.int.
Health Advocacy Campaign The basic purpose of the consumer education programs is to promote awareness about the effects that tobacco has on our health. These programmes have basically been made in a way to induce fear in the people in order to emphasize the largest cause of preventable death all around the world and to make the young people stop smoking (Fletcher, 2007). It has been noticed through the researches that were
Similarly, women today feel the need to appear beautiful and perfect all the time in order to be a part of a class in society. According to what Kilbourne suggests, women use their bodies as masks or objects that need to be taken care of all the time and kept in perfect shape and condition. The media and the advertisements program their minds to think that their appearance is
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Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc
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