Mayo Clinic S Marketing Strategy Essay

Length: 4 pages Sources: 3 Subject: Health - Nursing Type: Essay Paper: #62312986 Related Topics: Integrated Marketing Communication, Digital, Growth Strategy, Consumer Behavior
Excerpt from Essay :

Mayo Clinic's Marketing

Mayo Clinic is a health care provider that is renowned for its provision of health care services to a huge number of customers with different health issues. This health care provider has continued to experience tremendous growth and success at a time when the health industry, especially hospitals, is facing significant pressure to reduce costs and enhance the quality of services. Most hospitals have responded to this pressure through consolidating their operations in order to ensure they operate more efficiently and provide cheaper care. However, Mayo Clinic has not consolidated but developed plans to expand its reach throughout the world. One of the crucial measures that have contributed to its recent success and acts as the cornerstone of its radical plan is effective marketing.

Direct Impact of Marketing for Mayo Clinic

As previously mentioned, the success and profitability of Mayo Clinic at a time when the health care industry is experiencing considerable challenges is attributable to effective marketing strategies and initiatives (Nisen, 2013). Throughout its operations, Mayo Clinic has continued to benefit from its marketing strategies and initiatives directly and indirectly. The direct impact of marketing for Mayo Clinic is a huge customer base that is attributable to increased interactions between this health care provider and customers. Through its marketing strategies and initiatives, Mayo Clinic alerts consumers of potential beneficial treatments or...


This contributes to the emergence of a huge customer base for the health care provider since customers receive quality care and make Mayo Clinic their preferred health care provider.

The other aspect of huge customer base for Mayo Clinic due to marketing strategies and initiatives is enhanced understanding of health conditions and treatment procedures. As customers increase their interactions with the hospital, they gain more understanding of various health conditions and their associated treatments or interventions. This implies that marketing enables Mayo Clinic to ensure its patients are more educated regarding their health and assume more control over their care and well-being. In essence, patients' visits to Mayo Clinic become more interactive and contribute to delivery of quality care services.

Utilization of Products or Services

One of the most important aspects of ensuring effective operations at Mayo Clinic is utilization of products and/or services provided by the health care provider. This implies that Mayo Clinic needs to have a strategy for determining utilization of its products and/or services by customers. This is primarily because effective utilization contributes to decreased costs of operations while enhancing the hospital's capability to provide quality care that meets the ever-changing needs of patients. The strategy for Mayo Clinic to determine utilization of its products and/or services includes examining patient outcomes and experiences. This health care provider needs to examine patient outcomes depending on whether their health improves or deteriorates after visiting the hospital and their level of satisfaction with products or services offered. Patient outcomes and experiences is a major indicator of how the hospital utilizes its products and/or services in enhancing the health and well-being of patients.

Secondly, the provider should examine its costs relative to desired goals and objectives for a pre-determined period of time. Health care costs act as one of the most important factors in determining the effectiveness of a health care provider to utilize its products or services in a suitable manner. By examining these costs relative to desired goals and objectives, the health care provider will have a clear picture of the effectiveness of its operations. The third aspect of this strategy is to consider its brand recognition among customers or patient population. Brand recognition not only indicates the level of patients' satisfaction with the hospital but also shows the extent with which resources are utilized effectively to enhance patient outcomes.

Marketing Strategy for…

Sources Used in Documents:


Aiello, M. (2015, May 6). Mayo Clinic's Digital Marketing Strategy Drives Engagement. Retrieved January 29, 2016, from

Nisen, M. (2013, February 13).Mayo Clinic Has A Radical Plan To Expand Its Reach Across The World. Business Insider. Retrieved January 29, 2016, from

Radulescu, V. & Cetina, I. (2011). The Impact of Health Care Consumer Education on Marketing Strategies of Health Services Organization. Procedia Social and Behavioral Sciences, 15, 388-393.

Cite this Document:

"Mayo Clinic S Marketing Strategy" (2016, January 29) Retrieved January 18, 2022, from

"Mayo Clinic S Marketing Strategy" 29 January 2016. Web.18 January. 2022. <>

"Mayo Clinic S Marketing Strategy", 29 January 2016, Accessed.18 January. 2022,

Related Documents
Analyzing Mayo Clinic Strategic Marketing
Words: 1265 Length: 4 Pages Topic: Health - Nursing Paper #: 13970243

Mayo Clinic Strategic Marketing Determine the key characteristics of the users of the products and/or services of the health care provider you selected The key characteristics of the users of the products and services of Mayo Clinic encompasses those individuals reliant on what treatment option is most suited and best for them. Another characteristic is the need to have a better understanding of their diagnosis, to gain more knowledge about preventing illnesses

Case Study Mayo Clinic
Words: 746 Length: 2 Pages Topic: Healthcare Paper #: 95318050

Mayo Clinic is a healthcare organization that has grown into a giant company in the frontiers of medicine since it was founded in 1880 by a father and his two sons. The growth and development of this organization is attributed to its role as a pioneer of many advances in the segments of new treatments, approaches to organizing physicians, and new clinical records. Mayo Clinic has also grown because of

Mayo Clinic Vs. Other Providers
Words: 1992 Length: 6 Pages Topic: Healthcare Paper #: 82124283

Healthcare Organization Provide a brief description of the facility or organization. The Mayo Clinic is a nonprofit health organization and research group based in Rochester, Minnesota. It is the first and largest nonprofit entity that employs more than 3,800 doctors / scientists and 59,000 allied staff members. They specialize in treating some of the most difficult cases through tertiary care solutions. It spends over $500 million a year to help patients to

Mayo Clinic and Cleveland Clinic
Words: 1527 Length: 5 Pages Topic: Marketing Paper #: 75768411

Positioning and Differentiation Review: Mayo Clinic and Cleveland Clinic In an increasingly competitive business environment, organizations must carefully differentiate and position themselves to remain ahead of the competition. Differentiation basically entails incorporating unique features into a product with the aim of portraying it to the intended market as different from what competitors offer (Berkowitz, 2016). For consumers to perceive a product or brand as different from the competition, an organization must

About the Mayo Clinic As an Organization
Words: 1779 Length: 6 Pages Topic: Health - Nursing Paper #: 52742660

Mayo Clinic organization based in Rochester, Minnesota, with campuses there as well as in Scottsdale and Phoenix, Arizona, and Jacksonville, Florida. Founded by Dr. William Mayo and his family in the 19th century, the hospital has grown to become one among an elite community of health care providers in the nation (Fye, 2010). Not only is it an efficient medical non-profit organization, but it is also described by Fortune

Health Service Marketing for the Future Pest
Words: 2873 Length: 11 Pages Topic: Healthcare Paper #: 22291429

Health Service Marketing for the Future PEST Marketing Analysis and value proposition are required in understanding the complexities of marketing in the health service industry. By conducting an evaluation of political, economic, social, and technological factors that affect health services, the process to uncover the future marketing needs can be addressed. Political Political includes the climate surrounding health services such as governance and regulations. In terms of marketing, the health services would highlight