Media Culture My Opinion of Essay

Excerpt from Essay :

Another way that media literacy messages are suppressed is by having them changed. When this happens, the message is not received as intended. The recipient of the message does not learn as much about media literacy as he or she should. This disrupts the ability of the recipient to understand and be critical of the media to which he or she is exposed.

Beyond the cognitive dispositions, there is emotional disruption when framing guides us to have an emotional response to media literacy messages. This is challenging, because the recipient must overcome the temptation to be guided by emotion when evaluating the messages that are in the media. Understanding the role of emotional manipulation in media messages is an essential skill to develop to improve one's media literacy.

3. A media stereotype that embodies all three reasons is the budget crisis concept. While there is a long-term budget issue, it is far from being a crisis and certainly not in the short-term. However, the media has latched onto this narrative. The message is simple -- there is a budget crisis. The message has been repeated, and has become a talking point for everyone from partisan wags to politicians of all stripes. This lends the issue credence, merely because people can understand the headline talking point and they hear it so often. The stereotype is believable as well, as there is a budget deficit.

The truth, however, is that a budget crisis would be defined as having an inability to pay for the budget, which is simply not the case. The U.S. can borrow, and can do so very cheaply. This means that investors are not worried about America's ability to pay. The issue, then, has become distorted in the media. From an economic perspective, the issue is long-term, not especially pressing, and more or less easy to solve with some action to curtail the massive growth in Medicare and Medicaid expenses. From a media perspective, the issue is a "crisis" and this is the stereotype by which the issue is most commonly understood because it is simple, easy to understand and for those without much knowledge of the subject the rationale seems reasonable.

This illustrates the power of the media with respect to framing. By framing a specific issue in a specific way, the media can perpetuate stereotypes, regardless of how true they are. The media needs to be more responsible in its reporting, and take the time to understand issues, before simply repeating simple talking points and giving them unnecessary…

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