Mind and Behaviour Investigators in the discipline of psychology strive to determine factors that affect the mind and behaviour and how these interactions occur. In order to form hypotheses and answer questions, these scientists adhere to the scientific method. However, often psychological studies provide weak reliability and validity due to issues such as small sample sizes, inappropriate control groups or a complete lack there-of, as well as an inability to determine causation by effectively manipulating an independent variable. Also, the methods used to collect data in psychological studies affect the generalizability of the results as well as how likely the results can be replicated. Although many studies in psychology are quantitative, relying on numerical data in order to devise results the field of psychology often deals with information regarding emotions and personal accounts. This kind of information is more subjective and is sometimes more effectively evaluated through qualitative investigations. How effective are these qualitative studies? How convincing are the findings from studies that...
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