In order for these organizations to succeed in the dynamic global landscape, there is a need for them to involve strategic human resource management techniques that change with time and vary by location.
Organizing in a changing global environment: marketing as a reference point
The world is ever in the revolution process, this means that the world is changing every day, the changes are experienced in different areas including environmental, climatic, agriculturally, and even physically. It is therefore important to note that all aspect of life is ever changing.It is therefore a reality that those involved in business can do very little in preventing the global changes. This is due to the fact that change is inevitable only that people do not embrace the change. This paper elaborates on how marketers can organize themselves in a changing global environment.
The trend at which the global has been changing in the recent past has been sky-scraping. This has been evidenced by the rate at which new products are introduced in the market. In most cases these new products have been an advancement of the old ones as evidenced in the electronics industry. The changes have a philosophical impact on global marketing either directly or indirectly as follows; increased risks and uncertainty since the products fade off more easily; real time information management; and rapid response to global development, this is because the marketers must be drawing the picture of the ever-changing market hence thinking outside the box in discounting the present to create the future and move far from benchmarking.It is therefore very important that before developing a marketing strategy, the marketers should accept the changes and embrace the idea in the marketing plan. There is need to change in the decision making orientations including shift from stable environment to more turbulent environments in the world of marketing .Many articles, papers, presentations and books have been written about global marketing, and ever changing global environment. In their paper global market management, Laze & Shawn (2000) discussed the global economic changes which are under way at the...
Marketing is a very important element in determining the level of global change in terms of economic this is because it reflects the nature of the human being. It is therefore very important to define marketing in order to understand the real meaning and how it relates to ever changing global environment.When organizing global marketing plan in this ever changing global environment, it is very important that the elements of marketing mix are considered. These include the four P's thus Product, Price, placement and promotion. The P's are very paramount when a company is organizing worldwide marketing plan to compete with the competitors. Product is very important in organizing global marketing in that if it enables the marketers determine the number of products the company is going to deal in. most the international companies choose to specialize in one product with the aim of reaching more customers.
From the above descriptions it is very important that the marketers should take the following recommendations; first there is need for the marketers to embrace the ever changing global environment and take advantage of the same. Secondly; the big companies should be able in a position to be reviewing their marketing strategies regularly, this is because nearly all the environmental changes have an effect to the products, bearing in mind that products keeps on changing day by day.
It is a reality that the global environment is ever-changing and all aspects of life are affected; it is therefore very important that each and every industry to change the tactics in their field, this include Marketing industry .As from the year 2008, due to world financial crisis that affected the whole world, most of the companies were closed down with others forced to cut the number of employees in order to survive. This is just an example of the environmental change that affected business adversely. It is therefore very important that those involved in the marketing industry should always revise their strategies in coping with the ever-changing global environment. The multinational companies must therefore adopt a comprehensive and dynamic change process that emanates from its local subsidiaries spread all over the world
Kotabe, M & Kristiaan, H (2004)Global Marketing Management -- 3rd Edition
Lazer, E & Shawn, EH (2000)Global Marketing Management: At the Dawn of the New Millennium. Vol. 8, No. 1, 2000, 65 -- 77
Lee, K. Carter, S.…
nature project, sources information plan, important concepts techniques applied. You receive feedback proposal Instructor Week 6, give time make adjustments. Proposal for new strategic endeavors of production, pricing and resource utilization at Ford Motor Company In the context of the global economic recession, the American automobile industry faces demise. Out of the three main players in the United States, Ford Motor Company has rejected the bailout from the government and has
Organizational Change in the Public Sector This research proposal explores the feasibility of management in the public Sector as an organizational paradigm and new model in organizational development. The literature review reviews numerous journal articles that explore on the key concepts of change management strategies from a public sector project management perspective. The authors suggest that employee's participation, effective feedback across the board, and empowerment of subordinate staffs is a major
Project Management The project selected for this study is the opening of a new restaurant in New York City. This restaurant will be named: "Home Grown." It will be fashioned after the restaurant-creation in the television program "Fifteen" in the U.K. Food Network, a cable television channel has decided to open the restaurant by hiring fifteen trainees. The trainees will be taught all the requisite skills to chefs. Along with that
When activities are placed on the arrows, there can be a greater sense of the concurrent nature of various processes and tasks as the arcs move forward towards project completion; activity-on-node setups emphasize the greater codependence of certain processes and tasks by making movement from nodes impossible until all required activities have been completed (NetMBA 2011). All projects could technically be mapped out as either activity-on-arc/arrow or activity-on-node charts,
A second change that has occurred and will continue to transform is that, regardless of the motivation, many employers have begun to experiment with flextime, telecommuting, and voluntary reduced-load work arrangements to give employees more discretion and personal flexibility in how they integrate work demands with other life roles such as family, community, and leisure. This increase in flexible work arrangements has further blurred the boundaries between work and home
Project Project No. Product name Product status Inspection result Reviewed by ____ Project Manager Signed ____ Date Approved by ____ Sponsor Signed ____Date Accepted by ____ Client Signed ____Date 29 -- QA Audit Form - Purchasing Goods And Services Activity Responsibility Findings Comments / Remarks ( x Scope of Work determined. Costs estimated. Verify whether local supply of required product or service has been checked. Funds available. Purchasing documents reviewed prior to issue Delivered goods inspected 30 -- Team Survey Issue Yes Maybe No Suggestion Team members are respected and trusted Team efforts are recognised and rewarded Team members are open